People spending less time in home & more time outside

news paper reading in morning seeing tv at night

switching channels during adds

How Companies has to reach customers?

What about day time most decisions are made?

How customers attentions can be grape?

BUSINESS PLAN

INTRODUCTION The trend of human beings is changing as

digital aria why an outdoor advertisement can bechanged to digital?

Digital screen advertising is an audio visualcaptive audience network of LCD TVs, Strategicallyplaced in high traffic areas where people ofidentifiable demographics congregate. The TVsattracts full viewer attention through targeted andentertaining content.

TYPES

• Digital out-of-home refers to dynamic mediadistributed across placed-based networks invenues including but not limited to cafes,bars, restaurants, health clubs, colleges,arenas and public spaces.

• It includes stand-alone screens, kiosks, andinteractive media found in public places.

Digital Out Of Home

Non-Digital out-of-home refers toother types of media distributedacross physical spaces. These are:

Non - Digital Out Of Home

Market in India

Operations

Company over view

• Only dealing with digital out home adds.

• Initial operations only in Karnataka

• Banglore, Mysore, Manglore and Hubli.

• Using 2 to 3 screens in a city.

• Space acquisition on the basis of rent.

• Every screen is covered with insurance.

• Buget 20 crores

DETAILS OF SCREENS CITIES SCREENS

Banglore 5

Mysore 2

Manglore 3

Hubli 2

Total 10

• Mobile companies

• Insurances

• Garment’s brands

• Educational institutes

• Banks

• Computer’s companies

• Shop level companies

• Mobile network companies

AD USING CO & AGENCIES

– Broad coverage

– Attractive

– Low Cost

– Creativity

– Reminder

– ECO Friendly

Benefits

THANK YOU