Building a professional social media profiles

Marketing Me: Lecture 1

Building a Professional Social Media Profiles

Ms Sarah Choiuk.linkedin.com/in/sarahgoeunchoi/


“It’s no longer enough to simply have a solid resume.

Students now need a professional online presence.”

Holly Paul, Recruiting LeaderPricewaterhouseCoopers


What do Employers look for?

Who do you associate with?

DIGITAL DIRT!

Half of employers look atFacebook and then rejectan applicant


Twitter Profiles

Great Examples!


“The world’s largest professional network with 300 million members in over 200

countries and territories around the globe”


LinkedIn serves professional networking, which makes it different from Facebook & Twitter and many others that are focused

more on personal networking!

What is LinkedIn?


People from all industries are represented with a large variety of job

titles and profiled of high level executives of all fortune 500

companies


How does LinkedIn Work?

LinkedIn shows you the network of your network. You see the second and third degree contacts, Together with ALL the connections you Have with them.

Your Friends’ Friends

Your Friends

Your Friends’ Friends’ Friends

1st Degree

2nd Degree

3rd Degree


Powerful SEO Tool

No. 1 GOOGLE SEARCH

Increases the visibility Of your profile



Complete Your LinkedIn Profile

100%


Importing your CV

Uploading your CV to your LinkedInaccount is an easy way to completeyour profile quickly!


1. Upload a Professional Image


2. Create a Compelling Headline

For example: Marketing Professional, Marketing Graduate Seeking for new opportunities

You only have 120 characters at the top of your profile to describe what

you do to the world and get their attention. Use brief description.

key-words - so the right professionals on LinkedIn can discover you.


3.List your current position and at least two past

positions



4. Complete the “Summary” section of your profile

This is your chance to really describe who you are and how you help people.


5. Add your “Skills”

Endorsements

Supervisor(s)Colleague(s)Class Mates


Class Activity

Skills &Attributes

BRAINSTORM


6. Get “RECOMMENDATIONS” You will need at least

Three recommendationIn order for LinkedInTo label your profile

- COMPLETED -


7. Join your LinkedIn Groups

Great for information sharing!

Offers direct connections

Find Answers

View Jobs

Create a New Group


8. Connect in a Meaningful Way with Alumni and Other “Warm” Contacts


9. Customise your LinkedIn URL

TIP: Don’t settle for the LinkedInDefault URL that is assignedTo you. Edit it and makeSure that it captures yourName.


Call to Action!

• Fill out your profile completely 100%

• Expand the size of your network – Target 100 connection by the end of the year!

• Participate in LinkedIn Groups

• Clean up your online profile (privatise Facebook, Twitter, Instagram pages)

• Commit time to develop your

Virtual resume


FLIPBOARD

https://flipboard.com/section/linkedin--bGoeMn

https://flipboard.com/section/linkedin--bGoeMn

Career

Building a professional social media profiles