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LinkedIn Etiquette
4 Tips to Creating Connections on LinkedIn
BrandMirror © 2015 | @BrandMirror www.brandmirror.com | Follow Us on LinkedIn
Identify Your Goals on LinkedIn
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Have a Great Profile
Research People & Companies
Make Connections
Build My Business Development Pipeline
Grow My Thought Leadership
Focus in this presentation
4 Tips for Connecting on LinkedIn
1. Identify who you want to connect with on LinkedIn and why
2. Get Over 500+ Connections
3. Personalize your Connections requests
4. Create a profile that attracts Connect requests
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1. Identify Your “Connections” Belief…
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Connect with…
Only people I know People I want to know Everyone!!!
Pros + You can refer people or make introductions with confidence
+ The odds are in your favor they will say yes
+ Builds a solid network that mirrors your in person network exactly
+ LinkedIn gives you enough information about a connection you can reach out via InMail and see if they are interested in connecting
+ You can look at profiles and figure out if they are a good fit
+ Start with a digital handshake
+ You would have a huge network
+ Your posts and updates would have more visibility potentially
Cons - LinkedIn is about growing your network – so if you only network with people you have met in person you might be missing opportunities
- You do need to make sure you connect and get to know them, which takes time
- If someone asks you to refer them and you can’t, that might look odd
- If someone asks you to refer them and you can’t, that might look odd
- It may open you up to spam and salespeople that are not what you are looking for
Decide Where You Are on the LinkedIn Connections Spectrum
2. Why 500 Connections Matters
• When you get to 50 connections – you go up in search results on LinkedIn
• At 500+ you go up in search results even more
• At 500+ you look like a committed and connected professional
• Should you decide to post (blog on LinkedIn) – you have a solid audience that is ready for content
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3a. Personalize Your Connection Requests
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• Connecting while you are on your PC/Mac• Go to their profile page• Click Connect• Create a custom message that provides context on why you want to connect
3b. Personalize Your Connection Requests
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• Go to a person’s profile on the LinkedIn App• Click on the 3 circles• Click Custom Invite• Then send a custom message to connect
4. Build a Relevant Story for Your Audience
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• Be sure that your profile reflects the story your audience (connections) expect.• Get a great profile shot and use the background photo (add your logo if you like)• Write posts, create content that adds value and creates a call to action
www.brandmirror.com@BrandMirror
Jen Dalton, CEO of BrandMirror, has over 15 years of experience in strategy, marketing and coaching. In 2012, she made a gutsy move into the entrepreneurship space, launching her branding business and became a certified brand strategist. She has spoken to and coached thousands of individuals and entrepreneurs about defining their brands and how to stand out. She is an international speaker and has worked with organizations like IBM, Capital One, 1776, Global Good Fund, UXPA, and more. Jen also works with the Executive Coaching team at Georgetown University and their Executive MBA candidates.
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BrandMirror © 2015 | @BrandMirror
I've learned that people will forget what you said, people will forget what you did, but people will never forget how
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