Your knowledge has value. The case for centralizing print related processes

Your knowledge has value:THE CASE FOR CENTRALIZING PRINT RELATED PROCESSES FROM A KNOWLEDGE MANAGEMENT PERSPECTIVE

CG ARTWORX IS A DIVISION OF COCOON GROUP

Working for a variety of clients from the worldʼs leading companies as well as leading regional and local players, Cocoon Group is an award-winning branding and design agency with offices in Moscow, Prague, Bucharest, and (through our sister company, Mountain Design) The Hague.

SEE FURTHER, DELIVER MORE.

Petr BacaCEO of Coccoon Group

when a problem arises,most people donʼt needa training, they need an answer or solution”

“

{cen.tral.ize v.,i. & t.to come or bring to a center; concentrate administration at a single center(Oxford Concise Dictionary)

The value of knowledge

2,000,000,000 USDknowledge management programs,

software, and initiatives

157,000,000,000 USDthis is the total projected revenue for

Knowledge management industry in 2012

The heart of knowledge management

COLLECT1.

STORE2.

ORGANIZE3.

SHARE4.

The advantages of a centralized solution

For most small businesses, knowledge basically is centralized*

*or, at least, contained

Design agencyDesign agency

Printer

Bobʼs widgets RU

As you business grows however…

in geography

Design agencyDesign agency Design agency

Printer Printer

Bobʼs widgets RU Bobʼs widgets RO

in portfolio


Gadgets Design agencyDesign agencyDesign agency Design agency

Printer Printer

Bobʼs widgets and gadgets RU Bobʼs widgets and gadgets RO

in complexity


Design agency Gadgets Design agencyDesign agency 3D designDesign agency Design agency

Repro Studio PhotographerPrinter Translator Legal text deptPrinter

Bobʼs widgets and gadgets RU DTP studioBobʼs widgets and gadgets RO

Your print supply network expands









And contact between individual members of the network becomes increasingly isolated.






Email: That color blue wonʼt print well on aluminum. Try this one.




2 months later…







Hey, why did these cans print so terribly?








meeting: Here are the nutritional informations we need to include in your designs




6 months later…






Uh oh. Who knows anything about nutritional information we were supposed to include?










Weʼre going out of business








Does anyone else have that printer data?

1 day later…


Photographer

By centralizing knowledge and data, however, it becomes very easy for members to access the knowledge they need

Printer

Printer Printer

PrinterPrinter

Printer

DTP Studio Translator

Legal Dept

Designer

Designer

3D Design

Bobʼs widgets

KNOWLEDGE DATABASE AND INTERFACE


Photographer

Printer

Printer Printer

PrinterPrinter

Printer

DTP Studio Translator

Legal Dept

Designer

Designer

3D Design

Bobʼs widgets

By centralizing knowledge and data, however, it becomes very easy for members to access the knowledge they need

Let me know if the gold is not showing up as it is an important part of the brand identity


Benefits of centralized knowledge management in print related processes

As workers and management do not need to spend time tracking down vital data or instructions

Benefits:

FASTER TURNAROUND

AND TIME-SAVING1.

As all materials are in one easy to access location, able to be quickly updated or changed. Entire print process (or brand) histories are available for quick access, reference, and learning.

Benefits:

ENHANCED CONTROL OF RESOURCES 2.

FASTER TURNAROUND

AND TIME-SAVING1.

Learnings can be instantly applied and shared with all members of the team. Mistakes and delays are avoided.

Benefits:

COST SAVINGTHROUGH EFFICIENCY3.


FASTER TURNAROUND

AND TIME-SAVING1.

Contact points become opportunities for team learning and brand building rather than opportunities for error, forgotten data, or silo-thinking.

Benefits:

TURNING DATA FROMA LIABILITY TO AN ASSET4.

COST SAVINGTHROUGH EFFICIENCY3.


FASTER TURNAROUND

AND TIME-SAVING1.

For more information, please contact

[email protected]

CG ArtworxU Pruhonu 13/800 | 170 00 Praha 7 | Czech Republic Phone: +420.222.998.590 | Cell: +420.724.723.193

Additional knowledge and resources on optimizing Packaging Print Related Processes can be found at

WWW.CG-ARTWORX.COM

MOSCOW PRAGUE BUCHAREST THE HAGUE

A division of Cocoon Group www.cg-eu.com

Business

Your knowledge has value. The case for centralizing print related processes