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November 17, 2016
Presented byMike Esterday
Terri O’Halloran
Chat Participation Question
Please enter your answer in the chat box
How long have you been in sales?
Together We’ll Explore…
Why so many salespeople fail
5 critical dimensions of sales success
Coaching ideas to help salespeople break loose from plateaus
Training principles that impact the emotional issues of selling
Chat Participation Question
Sales ChallengesClosing
IdentifyingCustomer Needs
Attitude
GettingReferrals
Organization & Time
Management
WorkingThrough
ObjectionsProspecting
SettingAppointments
Listening
Confidence
Motivation
Please enter your answer in the chat box
Why…?
Do so many salespeople fail? Do salespeople with similar skills and
experience perform at different levels? Are many people stuck on plateaus? Aren’t all people selling at high levels? Do some very intelligent salespeople
with lots of product knowledge still fail? Don’t people do what they know to do?
POLLWe’d like your opinion …
Polling Question #1
What percent of sales success is due to attitudes, values, beliefs, motives and achievement drive?
Success Factors
A person’s attitudes, beliefs and values have more to do with the level of success they achieve than knowledge or skills!
Knowledge & Technical Skills
Attitudes, Values, Beliefs, Motives and Achievement Drive
85%15%
Sales Congruence Model
View of
Selling
Chat Participation Question
Please enter your answer in the chat box
How is our View of Selling formed?
What do you think?
How Media Defines Selling
Three Views of Selling
2
1
3
Transaction Focus – completing a transaction
Product Focus – getting people to buy your products or services
Customer Needs Focus – identifying and filling needs and creating value
POLLWhich One is Most Prevalent?
Polling Question #2
Which is representative of most salespeople?
Definition of Selling
Identifying needs, filling needs and creating value for individuals
and organizations
Coaching Tips
View of Selling
Reinforce that selling is identifying and filling needs and creating value
Model positive, customer-focused sales behaviors
Reinforce the value your products create for customers and organizations
Sales Congruence Model
View of
Selling View of Abilities
Belief Boundaries
.X
... ..
.
.
Belief Boundaries
..... ..
.ActionsFeelings
BehaviorsAbilities ..
Most people’s sales results tend to be consistent with their unconscious beliefs.
Area of Potential
Chat Participation Question
What are some things people think or say that illustrate
limited beliefs?
Please enter your answer in the chat box
Your thoughts?
Coaching Tips
View of Abilities
Help people set and achieve stretch goals just outside their comfort zone
Look for and reward slightest improvements
Communicate your belief in their abilities to perform at a higher level
Sales Congruence Model
View of
SellingValues
View of Abilities
Whole Foods
POLLWhich one is most common?
Polling Question #3
Which value is most commonly listed in Fortune 500 Companies?
Coaching Tips
Values
Communicate your expectations about ethical behavior
Model the values and behaviors you expect
Hold them accountable to positive, customer-focused values
Positive Selling Values
“I view selling as doing something for you, not to you.”
“I believe that I’ll be paid consistent with the value I create.”
“Doing the right thing because it’s the right thing to do.”
“I will strive to only sell you what is the best solution for you.”
Sales Congruence Model
View of
Selling Commitment to
Activities
Values
View of Abilities
As She’s Walking Away
“I couldn’t find the words to say, My heart won’t tell my mind To tell my mouth what it should say. Now I’m falling in love as she’s walking away.”
Coaching Tips
Commitment to Activities
Help them set clear, written goals and report on progress
Discuss difference between wildly important and non-productive activities
Communicate expectations for high performance sales behaviors and results
Sales Congruence Model
View of
Selling Commitment to
Activities
Values
View of Abilities
Belief in
Product
Coaching Tips
Belief in Product
Communicate how products create value for customers and organizations
Focus on extra value they create beyond the product
Stress the benefits of representing an organization with strong values
Sales Congruence Model
Congruence releases energyand achievement drive.
Gaps create conflict and disengagement.
View of
Selling Commitment to
Activities
Values
View of Abilities
Belief in
Product
Congruence
™
Application
Select a salesperson who is struggling and rate him/her from 1 to 10 (1 = low; 10 = high)
POLLHow did this person score?
Polling Question #4
Which dimension for this person was the highest?
POLLHow did this person score?
Polling Question #5
Which dimension for this person was the lowest?
Powerful Training Principles
Success Factor: Benefit:
1. Structured Follow-Up Stronger Application
Initial Workshop
Interactive
Intro concepts
Practical Tools
Structured Weekly
Follow-Up
Meeting, web or telecon
Share successes
Accountability to practice
Team building
Real world application – “Real Play”
PreAssess
PostAssess
OngoingReinforcement
Managers model, coach, support
Reinforcement tools
Advanced sessions
Marketing & HR alignment
Delivering Sustainable Results
Pre-Work
The Forgetting Curve
People forget 75% of the information they receive in a training event within 48 hours if they do not immediately apply what they learned and receive coaching or feedback.
Research Ebbinghaus & Goddard Findings:
Initial Workshop
Discovery Learning Interactive Positive
environment Principles-based Role-play
Structured Weekly
Follow-Up
Real world application … “Real Play” Appeal to different learning styles Repetition Time lapse Accountability Positive peer pressure Support network Recognition Build belief Managers model and support
PreAssess
PostAssess
OngoingReinforcement
Adult Learning
Powerful Training Principles
Success Factor: Benefit:
1. Structured Follow-Up Stronger Application
2. Leaders/Managers First Increased Engagement
Powerful Training Principles
Success Factor: Benefit:
1. Structured Follow-Up Stronger Application
2. Leaders/Managers First Increased Engagement
3. Principles-Based Content Works for Everyone
Powerful Training Principles
Success Factor: Benefit:
1. Structured Follow-Up Stronger Application
2. Leaders/Managers First Increased Engagement
3. Principles-Based Content Works for Everyone
4. Focus on Attitudes & Skills Addresses Cause of Behavior
Learn More Read the e-book
Schedule a discovery conversation 800-646-8347
Attend an upcoming Integrity Solutions certification in Nashville or Scottsdale
www.integritysolutions.com
Q&A
Welcoming your questions!
Terri O’HalloranMike Esterday
About Integrity SolutionsIntegrity Solutions
45+ years – innovative sales, service and coaching solutions
Trained over 2,500,000 people from 130+ countries
Creating high performance cultures and impacting business results!
Mike EsterdayTerri O’Halloran
800-646-8347www.integritysolutions.com
Thank You!