YOTG Hamburg - Hayley Ard - Dissolving Demographics

stylus.comDissolving Demographics





www.stylus.com/demographic

http://www.stylus.com/demographic


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“ I like to text. The most exciting time was when I texted my granddaughter in Tanzania. I had a reply within seconds… From then on, I think I got addicted to texting. Margaret Roberts, 96, via FaceTime

Dissolving Demographics

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“ Is it true that a long time ago people didn’t have iPads? Nicholas Tredre, 8




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“ Young content consumers don't care where

you live or what language you speak: they just want to watch content that's relevant to them.

Moj Mahdara, CEO, BeautyCon


stylus.com

“ Consumers are migrating according to their shared passions. Katie Baron, Head of Retail, Stylus




stylus.com

The Oscars prompt about 7.5 million tweets over a 30-day period. Twitter








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“ Create new stereotypes and tell new stories.

Trust your gut. Put the statistics away. Robyn Moreno, Latina Lifestyle Expert


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Future Insights

• Be fluid • Go wide • Know your story



Business

YOTG Hamburg - Hayley Ard - Dissolving Demographics