Yamani Angle Sdn. Bhd

Company Profile

Name : Yamani Angle Sdn Bhd

Address : 2-111, Jalan Prima SG 3/2, Prima Sri Gombak, 68100 Batu Caves, Selangor Darul Ehsan.

Founder : Mr Khairul Nizam Amat Zaini

Established : 28th November 2008

No of workers : 10 staffs

Types of company : Local company

Organization chart

Market:Malaysian citizensSingapore, Brunei & Jakarta

Trends:children to adult readersMPH and Popular Bookstore

Market and Trends

Products:Islamic-perspective bookscreative and attractive book covercolorful fonts informative and friendly content

Servicedelivery service using Pos Laju

Products and Service Description

Warranty while deliveringArrive safetlyreplace damage book with new books

Membership Card improve customer retention and encourage

spending.encourage repeat purchases

Customer Benefits

Blogyamani-angle.blogspot.comcan review about the company’s recent

events, public relation and product descriptions.

Social NetworkFacebook

Technology Involved

5 Ss of Internet marketing Sell

10% of sales online in market overall per month

Serve online dialogue and feedback.

Speak forum or chat box

Save online e-mail communications, sales and service transactions

Sizzle providing new propositions, new offers and new experiences

online

E-Marketing Objectives

Web analytics tools Operational data

This data would be ideally collected and reported within a single tool at this level, but unfortunately to obtain the best reporting it is often necessary to resort to four different types of tools or data source.

www.moe.gov.my

Evaluation of E-marketing performance

Micro Environment

High

Low

High

HighHigh

Market research and new product developmentSocial networks

Market productsUnique visitor column

Procure materials and productsCustomer can comment and review their purchase

Manage selling and fulfillmentOnline chat with the staff

Value Chain

Legal and ethical issuesContract Law

body of law that governs oral and written agreements associated with exchange of goods and services, money, and properties. It includes topics such as the nature of contractual obligations, limitation of actions, freedom of contract, privities of contract, termination of contract, and covers also agency relationships, commercial paper, and

contracts of employment.

Macro Environment

Market Penetration cannot compete more effectively through online with

other competitors do not have websites that efficient at converting

visitors to sale

Market development can provide quality of books and service information

via a website can add some calendar in the book which is achieving

customer expectation

The strategy apply to achieve the objective

Strategy Implementation

Content informationreference information and current information.

Digital-based information to attract customers to keep on sticking to the

website.

The customer value proposition delivered by the company

Website Blog Social network Offline communication

E-communication Mix

Search Engine Marketing (SEM) Online Public Relation (E-PR)

Blog and social networkThird-party site

Viral and Electronic Word-of-Mouth Marketing

Offline Promotion Techniques

Types of online marketing communications

Classification variablesAgeGender Religous

Method used to capture customer profile

Hire permanent web designer Increased site traffic, sales, or subscriptions Expand market to other social network

Conclusion