Yahoo case study, key note files

The YAHOO! Case Study …


Key Note Files …

0

2,000,000

4,000,000

6,000,000

8,000,000

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015



Yahoo Revenues $000

Marissa Mayer ………………………Carol Bartz …………………Terry Semel ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Tim Koogle CEO ….Jeff Mallett COO …………………………….………..

-300,000

0

300,000

600,000

900,000

1,200,000

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015



Yahoo Operating Profits $000

Marissa Mayer ………………………Carol Bartz …………………Terry Semel ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Tim Koogle CEO ….Jeff Mallett COO …………………………….………..

-75%

0%

75%

150%

225%

300%

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015



Sales Growth Rate Year on YearMarissa Mayer ………………………Carol Bartz …………………Terry Semel ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Tim Koogle CEO ….Jeff Mallett COO …………………………….………..

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

9,000

10,000

11,000

12,000

13,000

14,000

15,000

16,000

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015



Number of Employees 000Marissa Mayer ………………………Carol Bartz …………………Terry Semel ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Tim Koogle CEO ….Jeff Mallett COO …………………………….………..

0

150

300

450

600

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015



Revenues Per Employee $000Marissa Mayer ………………………Carol Bartz …………………Terry Semel ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Tim Koogle CEO ….Jeff Mallett COO …………………………….………..


The YAHOO! Case Study …com

Yahoo Share of Search US %

0%

10%

20%

30%

40%

50%

60%

70%

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015Data Source Comscore


The YAHOO! Case Study …com

Yahoo Share of Online Ads US %

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015Dimensions of Strategy Estimates

Data is “representational subject to further research



0.0

30.0

60.0

90.0

120.0

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Revenue Comparisons …

$ Billions 0.0

0.5

1.0

1.5

2.0

2.5

3.0

2009 2010 2011 2012 2013 2014 2015



0.0

10.0

20.0

30.0

40.0

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Revenue Comparisons …

$ Billions



0.0

50.0

100.0

150.0

200.0

250.0

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Market Mapping - Framework Revenues

$ Billions 0.0

0.5

1.0

1.5

2.0

2.5

3.0

2009 2010 2011 2012 2013 2014 2015



Yahoo Share Price $

$0.00

$125.00

$250.00

$375.00

$500.00

1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016



Yahoo Market Cap $ Billions



On line Advertising $ BillionsMarissa Mayer ………………………Carol Bartz …………………Terry Semel ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Tim Koogle CEO ….Jeff Mallett COO …………………………….………..

$0.0

$17.5

$35.0

$52.5

$70.0

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

$65.4

$59.6

$49.5

$42.8

$36.6

$31.7

$26.0

$22.7$23.5$21.2

$16.9

$12.5

$9.6$7.3

$6.0$7.2$8.1

$4.6$1.9$0.9$0.3

SourceIAB/PwCInternetAdRevenueReport1995-2015



On line Advertising $ BillionsMarissa Mayer ………………………Carol Bartz …………………Terry Semel ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Tim Koogle CEO ….Jeff Mallett COO …………………………….………..

$0.0

$17.5

$35.0

$52.5

$70.0

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

$25.0

$20.7

$12.5

$7.1

$3.4

$1.6

$0.6

$40.4$38.9

$37.0$35.7

$33.2

$30.1

$25.4

$22.7$23.5$21.2

$16.9

$12.5

$9.6$7.3

$6.0$7.2$8.1

$4.6$1.9$0.9$0.3

Online Mobile




On line Advertising Mobile $ Billions


0.0

5.0

10.0

15.0

20.0

25.0

30.0

2010 2011 2012 2013 2014 2015 2016

$25.00

$20.70

$12.50

$7.10

$3.40$1.60$0.60



SmartPhone Stock WorldWide


0.0

0.8

1.7

2.5

3.3

4.2

5.0

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

4.103.60

2.90

2.20

1.601.10

0.730.430.260.10



Revenue by Activity $ Billions

YahooAnnualReportsDatapriorto2008notavailable

$0

$2,000,000

$4,000,000

$6,000,000

$8,000,000

2008 2009 2010 2011 2012 2013 2014 2015

Search Display Other



Valuation 2016

SourceTrefis.com

16%

18%

53%

2%5%6%

Search Display Other Alibaba Yahoo Japan Net Cash

Cash

Yahoo Japan

Alibaba

Yahoo! Valuation $35 billion

just over 10%attributable

to Yahoo! USA

$0.00

$125.00

$250.00

$375.00

$500.00

1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016



Yahoo Timeline

The Story Begins

Microsoft Bids $45

billon

iPhone Launch

Carol Bartz

Terry Semel

Tumblr acquisition

Tim Koogle CEO ….

Jeff Mallett COO …………………………….………..

Semel tries to buy Facebook for $850 million

Semel tries to buy Google

for $ 5 billion plus

Marissa Mayer

Business

Yahoo case study, key note files