Do All These Acronyms Mean?

AOV1 B2B2

B2C3 BTS4

CPA5 CPC6

CPM7 8

CTA9 CTR10

ETA11 KPI12

PPC13

ROAS14

ROI15

SaaS16

SEM17 SEO18

SKU19 UVP20

YOY21 YTD22

Average Order Value Business-to-Business

Business-to-Consumer

The average value of an order on a website. Commerce and/or marketing done between businesses.

Back to SchoolCommerce and/or marketing done

between businesses and consumersThe busy season that coincides with the

end of summer when kids return to school.

Every field and profession has their fair share of jargon, but it seems that digital marketing has more acronyms and

abbreviations than it knows what to do with. If you're just entering the field, here is a quick refresher on WTF all these

acronyms mean.

Cost per Acquisition Cost per ClickHow much it costs to acquire a new

customer. Calculated by taking the total cost of a marketing effort and dividing by

the number of acquisitions.

How much you are paying for each click in a pay-per-click (see PPC) marketing account.

Cost per Thousand Customer Relationship Management How much it costs for an ad to reach a

thousand people. (The "M" in CPM stands for "mille," which is Latin for one thousand).

A model (typically a system or database) for managing a company's interactions with

current and future customers.

Call to ActionA combination of graphics and/or text

meant to grab a customer's attention and entice them to act in a certain way (e.g.

"Shop Now").

A way of measuring the success of an online advertising campaign.Calculated by dividing the total number of clicks on an ad by the number of impressions it received.

Click Through Rate

Estimated Time of ArrivalWhen a product is expected to arrive. A metric (or combination of metrics) that

serves as a primary indicator of a marketing efforts overall success.

Key Performance Indicator

Pay Per ClickA form of online advertising where the

advertiser pays only when users click on their ads.

How much revenue is generated for each dollar spent on an ad.

Return on Ad Spend

Return on InvestmentHow much money a given investment has

earned.A software model where users access a program or service through the cloud.

Software as a Service

Search Engine MarketingThe promotion of websites by increasing

their visibility in search engine results pages through paid advertising.

The process of affecting the visibility of a website in a search engine's organic results.

Search Engine Optimization

Stock Keeping UnitA unique identifier that refers to a distinct

product or service.A statement of the value that your product or service provides a customer, i.e. what

sets you apart from your competition.

Unique Value Proposition

Year over YearA way of comparing metrics for a one year period by examining them in relation to an

identical period from the previous year.

A way of analyzing a metric by looking at its performance from the beginning of the year

up to the current time.

Year to Date

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