Weird, Wonderful & WTF is all about how ideas move across the web.
- 1. http://www.youtube.com/watch?v=hKfAFQzJf74
2. GOOD IS SUBJECTIVE.Good content is subject, while wemention
good content, were actuallyreferring to content that
spreadsnaturally. 3. Agenda1. Look At Stuff2. Lesson3. More Stuff4.
Another Lesson4. Q&A 4. WEIRD: Robocop on a unicorn was ameme
in 2008. A basic image searchreveals many more instances of
thismeme. 5. WEIRD: Tom Selleck, a sandwich anda waterfall was a
2010 meme that gotsome traction. FollowKnowyourmeme.com for all the
details. 6. WEIRD: The Gotye meme is morerecent. Its another weird
example ofpop culture becoming mutated content. 7. Wonderful
ImageWONDERFUL: The Kenguruwheelchair car is one for the
wonderfulfile. 8. WONDERFUL: There are plenty of amazing human
feats online. Photography and visuals are one of the most popular
thing on the web. 2011 Inferno Ltd | Internal Confidential 9.
WONDERFUL: An American mothermade headlines online when she madeher
son wear a sign of all the things hedid wrong. 10. WONDERFUL:
Everyday, someoneon Facebook makes other peoplesmile. Some people
are better at it thanothers. 11. WTF: There is no shortage of
randomcontent online that make you cringe orwonder if its real.
These are just someexamples. 12. WTF: No big deal, just a bunch
dudes on the couch with their crotch on fire. 2011 Inferno Ltd |
Internal Confidential 13. WEIRD, WONDERFUL & WTF:Muscle music
from Old Spice. Its anice way to combine all three. 14. Good
Content SpreadsNaturally 15. If someone threw a brick through a
boardroom window, theres not a single person in that room who would
be able to hold that in. Each person has the natural tendency to
tell someone else. Its built into who we are. Why do you think its
so difficult to keep a secret. If something disruptive happens, you
have to tell someone else. Technology comes second in this
equation. Disruptive Content = Must Share The sharing use to happen
only in person, now it happens by phone, text, Facebook, etc 2011
Inferno Ltd | Internal Confidential 16. Most people dont notice the
number of Ford focuses that they see each day, but if they see the
Batmobile, they might point, take pictures and talk about it. Good
disruptive experience prompt people to take action or document the
experience. Unique events get special relevance and are held in the
mind longer. 2011 Inferno Ltd | Internal Confidential 17. Those
same disruptions spread a lot furtherif you disrupt a large group
of people. If thebrick was thrown at a concert or theBatmobile was
in the the parking lot postconcert, the disruption would spread
muchfurther.In addition to helping spread content, theweb is full
of gathered people. All you haveto do in find them and give them a
pleasantdisruption. 2011 Inferno Ltd | Internal Confidential 18.
Good Content Generates a Physical Reaction 19. Weird
UsefulTimelyValuable FunnySpectacular RandomUnexpectedBetter
WonderfulShockingWeird, Wonderful & WTF are only a fewSexy
Urgentways to create a disruption. All these wordrepresent a form
of disruption. The more ofthese you can own well, the more likely
you Emotionalare to spread you content organically.Each one of
these words makes you have aIlluminating WTFphysical reaction, it
could be laughter,stopping to think, smiling, blushing,
crying,gasping, etcUnique 20. WEIRD: Lingscars.com is a web site
with alate 90s feel. Its very much real. Ling isvery successful,
she made a name forherself with this persistently weird website.Its
weird, but unique. 21. WEIRD: Now this is just silly. Its just
likeCraigslist, but everything is spelled with alisp. 22.
WONDERFUL: Theres abeautiful idea here. A dog willlove you no
matter what, itsdifficult to live up to theirexpectations, but if
we did, wedbe better for it. 23. WTF: These Russian youthsare
playing a dangerous gamein these high rises. The contentis so WTF
that theres an agerestriction on YouTube to watchit.
http://www.youtube.com/w atch?v=kdsryZINo3Y&feat ure=related
24. WEIRD, WONDERFUL &WTF:This classic IKEA ad is about 7years
old, but definitely ticks allthe
boxes.http://www.youtube.com/watch?v=tetOSMilRKg 25. Good Content
is Timely 2012 Inferno Ltd | Internal Confidential 26.
www.zei.tgei.stTRENDJACKINGZeitgeist means the spirit of the times.
Its also anInferno blog that aims to capture instances
oftrendjacking and rapid responses. WEIRD: This example features
guys showing their nipples in support of Kate Middleton. A Tumblr
was created within 48 hours of events unfolding. 2011 Inferno Ltd |
Internal Confidential 27. WONDERFUL: This wass a brilliant
rapidresponse, trendjacking job by Lynx. 28. WTF: Apple Maps!
Enough Said. 29. Viral Isnt Something You Make, But Good Content Is
30. CHOOSE ALL WORDS THATYOUR CONTENT OWNSWhen making content its a
good idea to usea score card. First choose which words youcontent
owns well. Next, have people whodont work with you rate the content
1-10 inRATE THEM 1-10those areas.The higher you score, by
strangers, themore likely it is that your content couldspread
organically. 31. Content rating will only get you sofar, because
making content isonly part of the equation.You have to consider
theaudience, the distribution, andhow it will propagate.If you do
all of these well, westand a better chance ofspreading organically,
but its stillno guarantee.Alternatively theres luck. 32. People Who
Make GoodContent Are Proactive & Have Fun Making Things 33. Id
like to end on one of Infernos Weird, Wonderful and potentially WTF
project. Please visit the Facebook page and join our movement to
get David Cameron and Nick Clegg to grow moustaches for
Movember.Moalition.com 2011 Inferno Ltd | Internal Confidential 34.
INTERESTED IN A CONTENT WORKSHOP?Call Tim at +44 (0) 20 7092 0300
or Email: [email protected]
