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WORLD YOUNG READER ROUND TABLE
Title: Media Literacy project for Digital Inclusion in the 21th centurySpeaker: Alexandre Nilo Fonseca
Vienna, Reed Messe Wien
Mark your calendar
64th WORLD NEWspApER CONGREss19th WORLD EDITORs FORUM
www.wan-ifra.org/kiev2012
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World Newspaper Association Congress, Vienna, 12th October2011
MEDIALAB: Media Literacy project for Digital Inclusion in the 21th century Alexandre Nilo Fonseca Chief Marketing Officer, Controlinveste Media Group
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World Newspaper Association Congress, Vienna, 12th October2011
• The internet has become an integral part of our daily life.
• It changed way we work, communicate, shop, have fun and even LEARN.
The Internet Revolution
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World Newspaper Association Congress, Vienna, 12th October2011
The Internet Revolution
~25%
~60%
~80%
More than 2B users 5x more since 2000!
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World Newspaper Association Congress, Vienna, 12th October2011
1800 – face to face communication 1900 – Read the news (newspapers mainly)
1960 – Radio become newspaper’s competitors 1990 – TV becomes main media for news
1998 – Internet becomes relevant 2004 – the world is online. Consmuer decides what to see
2007 – TV is no longer main media.. Social netowork rule. 2010 – Everything is social. The individual is in the center
PERMANENT MUTATION OF
MEDIA
Media consumption has changed more in the last 5 years than in the
previous 200.
Au
dei
nce
(%
)
200 years 5 years
Today
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that is intended for this presentation attendee(s) only. If you are not the intended recipient, you are hereby notified that any
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World Newspaper Association Congress, Vienna, 12th October2011
1998 2005 2004 2001 2006 2007 2008
The Internet Revolution
2010
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that is intended for this presentation attendee(s) only. If you are not the intended recipient, you are hereby notified that any
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World Newspaper Association Congress, Vienna, 12th October2011 6
10-10-2011
Challenges for Newspapers • Population is ageing. Newspaper readers are typically 50y+. Most of
the non-users of internet are in this age group.
• Seniors undertand the role of Media but are usually digital excluded.
• Majority of young people use computers and internet. High penetration of mobile phones.
• Young people are digital natives but have dificulty in using information and producing content
• Newspaper market in a very mature stage in Europe and USA.
• Internet market in growing rapidly and dominated by under 35y
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World Newspaper Association Congress, Vienna, 12th October2011
“The digital era should be about empowerment and emancipation.
Background or skills should not be a barrier to accessing this potential.
A key area of action is enhancing digital literacy, skills and inclusion”
Digital Agenda for Europe, May 2010
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that is intended for this presentation attendee(s) only. If you are not the intended recipient, you are hereby notified that any
disclosure, Copying, distribution, retention or use of the contents of this information is prohibited.
World Newspaper Association Congress, Vienna, 12th October2011
MEDIALAB: A Media Literacy project for Digital Inclusion in the 21th century
controlinveste Building Strong Brands The information in this document and any attachment may contain legally privileged, proprietary and confidential information
that is intended for this presentation attendee(s) only. If you are not the intended recipient, you are hereby notified that any
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World Newspaper Association Congress, Vienna, 12th October2011 9
10-10-2011
Our Country
PORTUGAL
Territory – 92.090 km2 Resident Population - 10.637.713
Avrg. Life Expectancy: 78,9 years (Man: 75,8; Fem.: 81,8)
Iliteracy (as % of pop.): 5,1%
Fon
tes:
INE
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that is intended for this presentation attendee(s) only. If you are not the intended recipient, you are hereby notified that any
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Media Consumption
PORTUGAL
Daily Newspaper Readers 2.8 million (27%)
TV Viewers: 7.5 million (71%)
Radio Listeners: 4.6 million (44%)
Internet Users: 5.7 million (54%)
Sou
rce:
Mar
ktes
t; C
om
issã
o E
uro
pei
a; M
edia
cop
e Eu
rop
e
70% of internet users say they use it to access news
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that is intended for this presentation attendee(s) only. If you are not the intended recipient, you are hereby notified that any
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Controlinveste National Daily Newspapers
JORNAL DE NOTÍCIAS DIÁRIO DE NOTÍCIAS
~ 1.000.000 daily readers Popular Daily Newspaper
Founded in 1888
~ 300.030 daily readers Reference Daily Newspaper
Founded in 1864
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Develop new audiences MEDIALAB – Young Readers Program
The purpose of the MediaLab is to provide young audiences with a perspective on how newspapers are made in the 21th century and the relevance of news and information in our days.
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Develop new audiences MEDIALAB – Young Readers Program
• 2 locations: Diário de Notícias, in Lisbon and Jornal de Notícias in Oporto
• 5 Media Workshops: 1st Page and Editorial Sections (10-18y); University; Family; Seniors. New workshops in 2012.
• 3 hour experience (History of the Newspaper, History of communication and Media; Hands-on Workshop)
• +200 students per day = 50.000 visitors in a year (Students, Families and Seniors)
• 120 computers + 4 Interactive Boards + Permanent Team of 12 people
• Multimedia Auditorium @ DN
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Develop new audiences MEDIALAB – Young Readers Program
• Internet site and Facebook page
• Editorial involved in experience from the programme and content development to day to day operation (an editor goes to each visit)
• “Journalist Vest” + “Official Accreditation” + Own Frontpage + Birthday page
• Next day Photo Coverage in newspaper
• Portuguese Office of UNESCO; Portuguese Representation of the European Parliament; Portuguese Ministry of Education; WAN Young Readers Prize
• www.medialab.dn.pt (Diário de Notícias)
• www.medialab.jn.pt (Jornal de Notícias)
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that is intended for this presentation attendee(s) only. If you are not the intended recipient, you are hereby notified that any
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[email protected] www.controlinveste.pt
