Wireless charging for electric vehicles

WIRELESS CHARGING FOR ELECTRICW SS C G NG O C CVEHICLES (EV)MT5016Prof Jeffrey Funk

Chua Boon Pin, A0098444

See Soon Hui, A0098554

Theresia Indahayu Kurniawan, A0129436Theresia Indahayu Kurniawan, A0129436

Chutchapa Tankeyura, A0132988

CHOICES OF CARS

Hybrid EV with Internal Combustion engine (HEV)

EV with EngineGasoline Car (GV) Plug-In EV (PEV)

Plug In Chargingg

On-Line EV (OLEV)Plug-In Hybrid EV On-Line EV (OLEV)Wireless Charging(PHEV)

PEV With Engine

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DIFFERENCES

G li

Hybrid EV with Internal Combustion engine (HEV)

EV with EnginePlug-In EV (PEV)Plug In Charging

Gasoline Car (GV)

EV with Engine

Plug-In Hybrid EV (PHEV)

g g g

On-Line EV (OLEV)Wireless Charging

PEV With Engineg g

Gasoline-Fuel Car Emit Pollutants By-

Battery-Fuel Car Little Pollutants By-

Products Noisy Engine

Products Quiet to drive

Low-Efficiency of 18%-20%E bli h d M k 3

High Efficiency of up to 80%N M k Established Market 3

New Market

FRAME WORK

Market Selection Technology Cost Comparison Value Proposition & Business Model Strategic Control

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MARKET SELECTIONMARKET SELECTION

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ELECTRIC VEHICLE (EV) ADOPTION

Inadequate Ecosystem For Charging PointsL Ch i Ti Long Charging Time

Limited RangeC i l C Capital Cost

Lack Proven Reliability

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LIMITED CHARGING POINTS

Bosch Software Innovation: 108 charging points as of Jan 2014

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MARKET SELECTION

1. Shuttle Bus/Public Bus services2. Rental EV car business3. Mass market EV business4. Target deployment locations:

a) Institutions b) Business parks) Th kc) Theme parks

d) Public locations

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TECHNOLOGYTECHNOLOGY

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CURRENT EV CHARGING – PLUG IN

EV Charging via electric cable, similar to pumping of petrol

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WIRELESS CHARGING

Uses Electromagnetic field to transfer energy between 2 objects, known as inductive charging

Car Control

Charging Control Unit

Control Unit

Charging Pad R iBattery

11Charging Pad Receiver 11

CHARGING ON THE MOVE…

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https://www.youtube.com/watch?v=BbzkzOmwgdY

EV WIRELESS CHARGING VS PLUG-IN

Auto charging simple and Manual Plug in of charging cable

Wireless Charging Plug-In Charging

Auto charging, simple and elegant

Low rate of wear and tear of

Manual Plug-in of charging cable, cumbersome

High rate of wear and tear due to charging pad

Minimum risk of electrocution Abilit t d t ti

high usage of moving cables Probable risk of electrocution Onl Stationar Charging Ability to do stationary

charging and dynamic charging Only Stationary Charging

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High tolerance towards accuracy of parking

Garage system cost ~$2k

Required high control of parking accuracy

Garage system cost ~$3k 13g y Efficiency > 95%

g y Efficiency ~ 90%

ADVANTAGES FOR OLEVSADVANTAGES FOR OLEVS

Reduce the need for large and heavy battery for EVs, higher efficiencyhigher efficiency

Continuous charging prolongs the lifetime of the battery Reduce/Eliminate anxiety of depletion of electricity on Reduce/Eliminate anxiety of depletion of electricity on

car

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TECHNOLOGY COMPETITION IN WIRELESSTECHNOLOGY COMPETITION IN WIRELESSCHARGING

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COST COMPARISONCOST COMPARISON

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COST COMPARISONCOST COMPARISON

Huge Potential for Price

$24937.50

for Price Reduction

17With Wireless Charging, OLEV price can be reduced by further 25% 17g g, p y

Data Source: EPRI / Design of On-Line Electric Vehicle (OLEV)

COST OF HOME CHARGING STATION: BOSCHAUTOMOTIVE SERVICE SOLUTIONS

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Starting at around $3,00018

Data Source: http://www.plugincars.com/bosch-offers-wireless-electric-car-charging-unit-3000-127468.html

COST OF PUBLIC CHARGING STATION: HEVO

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Per station at $10 000 19$10,000

Data Source: http://www.businessweek.com/articles/2013-11-07/innovation-hevos-electric-car-charging-stations-embedded-in-street

COST OF INFRASTRUCTURE SET UP

Comparison of infrastructureComparison of infrastructure cost of PEV, OLEV, PHEV and HEV in Seoul

Cost of charging pad with system ~$10K

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Cost of plug in charging system with DC fast charging ~$40K

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Data Source: Design of On-Line Electric Vehicle (OLEV)

VALUE PROPOSITIONVALUE PROPOSITION

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VALUE PROPOSITION

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VALUE PROPOSITION: CHARGING ON THE ROAD

Reduce battery size => cheaper and more efficient EV

Reduce charging time at depot => more productivity

Longer distance (due to more charge points)

Others Increased confidence in EV Minimal risk of electrocution

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VALUE CAPTURE

Revenue Model From ForLicensing EV manufacturer Each vehicle sold with

th h i i t fthe charging interfaceFee for Service Transportation

companyFor duration of charging the EV

Sales Transportationcompany

Each charging pad installed

Advertisement Advertiser Advertising on chargingAdvertisement Advertiser Advertising on chargingapps

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TYPICAL VALUE CHAIN: BUS OPERATION

O f ti iti

MaintenanceCustomer

Our scope of activities

EV Bus AssemblyEV Design Bus service

operation

Bus stopsinstallation

EV Bus Charging

Charge pad design g g

Energy RetailerCharge pad

supply Free Mobile Device

Charging

Charge

Advertisement

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Design of system layout

Charge pad/receiver

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TYPICAL VALUE CAPTURE: BUS OPERATION

Maintenance

Licensing Fee for service

Customer


operationFee for Service


EV Bus Charging

Charge pad design g g



Charging

Charge

Advertisement

26


SalesCharge

pad/receiver Advertisement26

PROPOSED VALUE CAPTURE: BUS OPERATION

Maintenance

Licensing

Customer


operation Metered Billing ($/k h)


EV Bus Charging

Charge pad design

($/kwh)g g



Charging

Charge

Advertisement

27


Charge pad/receiver

Advertisement

27Sales

HOW IT WORKS

We will partner the EV maker to supply a fleet of EV bus capable of wireless charging.W ill ff t l th bli t t t ith We will offer to supply the public transport operator with this fleet of EV buses, along with our network of wireless charging padswireless charging pads.

To offset the installation cost for the public transport operator, we will only bill them based on metered billingoperator, we will only bill them based on metered billing for every kwh charged via our wireless pad.

To save guard our interest, we will sign a long term g , g gcontract agreement with them.

Through this, we hope to get grants/subsidy from the 28

government by positioning ourselves as a green business28

BUSINESS MODEL: PUBLIC SHUTTLE BUS SERVICE

Grants/Subsidy

Our company EV makerEnergy retailer

Advertisers

EV ChargingEnvironmental

EV Charging service

Wireless device Charging

Metered billing (kwh)

University Public Commuters 29University Public Transport

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Customer

PRODUCT CROSS SUBSIDIZATION

Rental EV Car

Private EV BUS

Public EV BUS

Wireless h icharging station

30•Build more business models => more wireless charging stations 30g g•By sharing these charging stations between different services, it allows the cost to be subsidised

EV RENTAL CAR SERVICE

We will partner with EV maker to set up a rental car business by offering a supply of wireless charging pads.Th t k f h d ll th t b t d The network of charge pads allow the car to be returned at any of the designated charge pads

This business together with our charge pads will help to This business together with our charge pads, will help to promote EV car as a feasible transportation solution

This gives us opportunity to build more charge pads This gives us opportunity to build more charge pads which shared with those of the shuttle bus charge pads.

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BUSINESS MODEL: RENTAL EV CAR SERVICE

OE Our companyEnergy retailer


EV ChargingEV Charging service

EV Rental owner

Customer

EV k

EV Rental service

32EV maker 32

NETWORK AND SCALE EFFECT

Wi h h il bl d EV b b With more charger available on road, more EV buses can be charged as the stations can be shared

This will promote shuttle bus circuits to increases and overlap p pin greater degree

It becomes more feasible to connect the different clusters of circuits togethercircuits together.

As first mover in the Singapore market, will be able to set up a critical mass base of users before other competitors

We will subsidise the cost of adoption of our wireless charging with the help of government funding

Wh h i th b ibl t d When charging on the move becomes possible, we can extend the charging service to other EV cars

Eventually, we provide the ecosystem for EV cars to penetrate 33y, p y pthe local market.

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NETWORK AND SCALE EFFECTNETWORK AND SCALE EFFECT

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BUSINESS MODEL: PUBLIC EV CHARGING SERVICE

Our company EV makerEnergy retailer

Advertisers

Environmental

EV Charging service


University Public CommutersPrivate EV 35University Public Transport

Private EV 35

STRATEGIC CONTROLSTRATEGIC CONTROL

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STRATEGIC CONTROL

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CROSSING THE CHASM

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-Penetrate Bus Company & Partnership to ‘Secure prominent locations’ for EV charging service. 38g g- Cross chasm with certain amount of charge pads and charge stations.- Expand to ‘Car Rental’ & ‘Private Customers’

STRATEGY CANVAS: MAINTAIN FIRST MOVER ADVANTAGE- Patent

Intellectual Property - Partner with government.

Concession to lay pads on road.-Partner Bus Company SBS,SMRT- Non Disclosure Agreement

Strategic Partnership

HR Management

-Partner EV Maker

First Mover

Advantageg

-Continue R&D; charging accuracy

Distribution Channel Short Distance Bus, Car rent, SBS, SMRT, Private Owner.Marketing

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ProductionComplementary Asset

-Continue R&D; charging accuracyMarketing-Boost end users awareness and acceptance of EV.Financial ResourcesGovernment & VC funding. 39Government & VC funding.Tax subsidy.

STRATEGY CANVAS: HOW TO SUSTAINPROFITABILITY

W h i d h l We possess the required technology. We focus on ‘continuous development’ R&D.

Faster charging (for dynamic charging)Faster charging (for dynamic charging) Increase accuracy range for efficient charging on the charging pad. Ensure Charging Pad standard.*

Pl f d i k ti t i t d d t t Plus, we focus on doing marketing to introduce product to the markets quickly.

We try to network and build strategic partnerships.y g p p We target to become profitable after market acceptance and

achieving our critical size of charging station networki ll i i i l i l h i Finally, we aim to position ourselves as a wireless charging

service provider (metered charging) for all EVs4040

SWOT ANALYSISStrength Weaknessg

•Convenience•Charge on the road

•Limited Financial Resources•Limited Network

•Safety and Reliability•Unmanned•Unaffected by water, ice & snow

•Capital intensive•Unproven track record

•Eco-friendly

Opportunity Threatpp y

•International pressure to cut emission•Increasing adoption and growth of

•Alternative “Green” Car.•Plug In charging EV.

EV car in big city •Battery swop business model•Competing technology

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CONCLUSION

We believe that wireless charging can provide us with aconvincing value proposition when applied onto the EVmarketmarket.

We aim to break into the market with as many chargingstations as possible and gradually transform ourselvesstations as possible and gradually transform ourselvesfrom a technology solutions provider to a chargingservice provider for all EV.p

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Q&A