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Why You Shouldn’t Copy Competitor Emails (and what to do instead)

Why You Shouldn’t Copy Competitor Emails (and What to Do Instead)

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Page 1: Why You Shouldn’t Copy Competitor Emails (and What to Do Instead)

Why You Shouldn’t Copy

Competitor Emails

(and what to do instead)

Page 2: Why You Shouldn’t Copy Competitor Emails (and What to Do Instead)

www.InfoBusinessUniversity.com/email

This is how you build trust and interaction as you grow your

email list

Page 3: Why You Shouldn’t Copy Competitor Emails (and What to Do Instead)

www.InfoBusinessUniversity.com/email

Use the psychological components, triggers, and elements of real relationships

Page 4: Why You Shouldn’t Copy Competitor Emails (and What to Do Instead)

www.InfoBusinessUniversity.com/email

I'll give you some ideas on campaign structure, but I really want you to understand how and why the psychology works

Page 5: Why You Shouldn’t Copy Competitor Emails (and What to Do Instead)

www.InfoBusinessUniversity.com/email

Here is why I won't script them out, word for word.

Page 6: Why You Shouldn’t Copy Competitor Emails (and What to Do Instead)

www.InfoBusinessUniversity.com/email

If everyone uses the same exact emails they'll stop being effective - everyone will have seen them!

Page 7: Why You Shouldn’t Copy Competitor Emails (and What to Do Instead)

www.InfoBusinessUniversity.com/email

You must understand why these emails work so you can create unique and powerful emails based on these elements and triggers

Page 8: Why You Shouldn’t Copy Competitor Emails (and What to Do Instead)

www.InfoBusinessUniversity.com/email

Plus, emails fatigue over time. Knowing why they work means you can create another one

Page 9: Why You Shouldn’t Copy Competitor Emails (and What to Do Instead)

Want Your Emails to Make More Sales?

Get my proven system for writing powerful emails that people want to read -and that make more sales here:

http://www.infobusinessuniversity.com/email

InfoBusinessUniveristy.com/email

Page 10: Why You Shouldn’t Copy Competitor Emails (and What to Do Instead)

www.InfoBusinessUniversity.com/email

There is no one-size-fits-all campaign. It needs to suit your business and products

Page 11: Why You Shouldn’t Copy Competitor Emails (and What to Do Instead)

www.InfoBusinessUniversity.com/email

Some differences:

• What's your target market?• What's your unique angle?• How are you different and unique compared to your

competitors

Page 12: Why You Shouldn’t Copy Competitor Emails (and What to Do Instead)

www.InfoBusinessUniversity.com/email

Ideally you should ask "how can I build trust and relationship with my subscribers?"

Page 13: Why You Shouldn’t Copy Competitor Emails (and What to Do Instead)

www.InfoBusinessUniversity.com/email

Usually people ask how many content

emails and sales emails they should write (that's what marketing gurus want you to ask -

so they can sell you the answer)

Page 14: Why You Shouldn’t Copy Competitor Emails (and What to Do Instead)

www.InfoBusinessUniversity.com/email

But your goal isn't to write the perfect ratio of content to sales - it's to build trust

Page 15: Why You Shouldn’t Copy Competitor Emails (and What to Do Instead)

www.InfoBusinessUniversity.com/email

People buy based on trust

Page 16: Why You Shouldn’t Copy Competitor Emails (and What to Do Instead)

www.InfoBusinessUniversity.com/email

People buy because they have a need - and they trust you for the solution

Page 17: Why You Shouldn’t Copy Competitor Emails (and What to Do Instead)

Get my proven system for writing powerful emails that people want to read - and that

make more sales – Click Here! www.infobusinessuniversity.com/email