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Why You Shouldn’t Copy
Competitor Emails
(and what to do instead)
www.InfoBusinessUniversity.com/email
This is how you build trust and interaction as you grow your
email list
www.InfoBusinessUniversity.com/email
Use the psychological components, triggers, and elements of real relationships
www.InfoBusinessUniversity.com/email
I'll give you some ideas on campaign structure, but I really want you to understand how and why the psychology works
www.InfoBusinessUniversity.com/email
Here is why I won't script them out, word for word.
www.InfoBusinessUniversity.com/email
If everyone uses the same exact emails they'll stop being effective - everyone will have seen them!
www.InfoBusinessUniversity.com/email
You must understand why these emails work so you can create unique and powerful emails based on these elements and triggers
www.InfoBusinessUniversity.com/email
Plus, emails fatigue over time. Knowing why they work means you can create another one
Want Your Emails to Make More Sales?
Get my proven system for writing powerful emails that people want to read -and that make more sales here:
http://www.infobusinessuniversity.com/email
InfoBusinessUniveristy.com/email
www.InfoBusinessUniversity.com/email
There is no one-size-fits-all campaign. It needs to suit your business and products
www.InfoBusinessUniversity.com/email
Some differences:
• What's your target market?• What's your unique angle?• How are you different and unique compared to your
competitors
www.InfoBusinessUniversity.com/email
Ideally you should ask "how can I build trust and relationship with my subscribers?"
www.InfoBusinessUniversity.com/email
Usually people ask how many content
emails and sales emails they should write (that's what marketing gurus want you to ask -
so they can sell you the answer)
www.InfoBusinessUniversity.com/email
But your goal isn't to write the perfect ratio of content to sales - it's to build trust
www.InfoBusinessUniversity.com/email
People buy based on trust
www.InfoBusinessUniversity.com/email
People buy because they have a need - and they trust you for the solution
Get my proven system for writing powerful emails that people want to read - and that
make more sales – Click Here! www.infobusinessuniversity.com/email