Embed Size (px)
DESCRIPTION
Content marketing is your best way to connect with customers and your market in general. Check out some of the statistics and words from content marketing experts. Then think about how YOU will improve your content creation skills.
Citation preview
Why You Need to Master Your Content Creation Skills
Brought to you by:
Business Content PLRwww.BusinessContentPLR.com
What does the Consumer think?
Of Consumers consider Custom Content useful.Engage
90%78%
Of Consumers feel that Organizations that produce Custom Content are interested in building good
relationships with them.Engage
What does the Consumer think?
Of Consumers prefer to get to know a company via Content rather than ads.ContentPlus
70%57%
Of Consumers read Content Marketing Articles at least once a month.
The CMA
Who Uses Content Marketing?
Organizations that us C.M.Organizations that don't use C.M.
9 out of 10 Organizations use Content to MarketThe Content Marketing Institute
Who Uses Content Marketing?
On Average, Marketers use over
of their budget on Content Marketing.
Leaderswest
25%
How does Traditional Marketing Compare?
0
30
60
90
WebServes
How does Traditional Marketing Compare?
LeadersWest
$1For Every spent, Content Marketing creates
3 timesas many leads as Traditional Marketing Methods.
How does Traditional Marketing Compare?
LeadersWest
62%Content Marketing costs approximately
less than Traditional Advertising.
Where is Content Marketing Used?
Social Media
Website Articles
eNewsletters
Blogs
Case Studies
Videos
Articles on other websites
In-Person Events
White Papers
Webinars/Webcasts
Research Reports
MicroSites
Infographics
Branded Content Tools
Mobile Content
eBooks
Print Magazines
Books
Virtual Conferences
Podcasts
Licensed/Syndicated Content
Mobile Apps
Digital Magazines
Print Newsletters
Games
0 10 20 30 40 50 60 70 80 90 100
Percentage of how many Content Marketers use each specific method.TopRankBlog
How is Content Marketing Growing?2011 - $16.6bn 2012 - $40.2bn 2013 - 43.9bn
0
5
10
15
20
25
30
35
40
45
50
Amount Spent on Content Marketing 2011-2013Custom Content Council
A Word from the experts…
“Traditional marketing talks at people.
Content marketing talks with them.”
Doug Kessler
A Word from the experts…
“I realized the importance of having a story today is what really separates companies.
People don't just wear our shoes, they tell our Story.”
Blake Mycoskie, CEO of Tom’s Shoes
A Word from the experts…
“Good copy can't be written with tongue-in-cheek, written just for a living.
You've got to believe in the product.”
David Ogilvy
A Word from the experts…
“Content is King.”
Bill Gates
Ready to Master Your Own Content Creation Skills?
…..and Teach Others to Do the Same?
Grab our customizable training course:
www.BusinessContentPLR.com/offers/content-creation-mastery
