Why website footer is an important part of website?

Why your Small Business needs Responsive Web Design?

In today's world portable devices have become an inseparable part of our

life. With the advancement in the technology, people are no longer

dependent on desktop for their online needs, they have everything in their

hand. The smartphones and tablets have changed the way websites are

searched over the internet. Since today's generation want everything

quickly, being the website owner you will have to be on your toe. Though

the screen resolutions and the aspect ratios may vary, these devices have

changed the way websites are looked at.

Responsive design has become the need of the hour. Being responsive is

the only way out in this competitive world, specially if you are running a

small business. Listed below are some of the reasons why your small

business needs a responsive design.

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1. Quick information

People these days want information quickly while they are on the move.

Responsive design has made them reach you whenever and wherever they

want. There are many people who access you with their mobiles only. In

the absence of a responsive website, you will lose a huge market which

could have been tapped. The target audience may not have an internet

connection at home but they will surely have internet accessibility on their

mobiles.

2. Accessible Information

The responsive design of your website will ensure that the content is

clearly visible to the visitors. The pages are displayed on the screen after

the layout is calculated according to the size, resolution and aspect ratio of

the screen. Responsive design has made the display much faster and better.

The limitation of the screen is not an impediment any more and the content

is displayed properly irrespective of the size of the screen.

3. Search Engine's Pet

The search engines these days give priority to responsive websites while

ranking them. The websites which are responsive in nature will gain a

higher rank on the search engine pages. The small businesses can gain

from this factor as they have to compete with major players in the market.

Your business will be left behind if you will stick to obsolete design for







desktop. Being a business owner, you should consider the power of

responsive design.

4. Mobile Multimedia is In

Gone are the days when mobiles were used only for communication

purpose. The former mobiles were slow with weak coverage and

bandwidth. Today's mobiles are much more faster and with the easy

accessibility and affordability of internet, mobile multimedia is gaining

more momentum. High definition images and video can be put on the

mobile for the use of the visitors. Responsive design will help your

website in attaining better position in SERP.

5. Not Adaptive but Responsive

The adaptive design cannot be an ideal choice for your website as it just

defines the class it belongs to. It provides the best default designs which is

most suitable for your device. The results gained is not ideal in many

instances. Responsive design caters to the need of the online visitors in the

best possible way. It displays the content perfectly on any device be it,

smartphone, tablet or laptop. It will adapt according to the screen size of

the device on which it is opened.

6. Mobile- A Replacement for Cash and Cards

The responsive design supports the online payment for the products and







services with the help of the mobile. If the visitors can shop from your

website and make payment even when they are on the go, the growth is

bound to happen. The visitors will be encouraged to spend even when they

are moving. Your small business will never be the same again as it will

fetch more revenues with more visitors making payment through mobiles.


