Slide 1

Video essential for travellersArmands SlokenbergsLatvian Tourism Development Agency07.02.2013.1Brand

Attla izmri430 x 670 pxThat Latvia is a place, where having arrived, you have the opportunity to change the tempo of your life, to relish unhurried leisure experiences, thereby savour new experiences, allowing you to aspire to harmony and reveal your true inner values. is an invitation to stay longer and return is a compact use of your time that encourages you to stay is a way of experiencing the best things in Latvia is a product created by Latvian tourism Tourists who enjoy unspoilt nature, the sea and coast Active leisure, observing sustainability principles Tourists who demand high quality entertainment Clean and well kept rather than wild nature3Latvia. Best Enjoyed SlowlyOur promise to a visitor to Latvia isUnhurried leisure in LatviaTarget groups

Production

Attla izmri430 x 670 pxRequirementsTonality related to the brand valuesTargeted toMarket and languageTraveller groupsTourism professionalsInternal marketing for the new brandDemonstration of products, destinations and mix of themTechnical quality adaptable to any platform (HD)Timing for shooting (seasons, events etc.)

Target groupsRussia, Germany, Scandinavia and Baltic statesSilver age, Middle age, Families

DestinationsVariety of destinations representing tourism products

For tourism professionalsInteractive presentationMulti languageLatvia. Best Enjoyed SlowlyLatvian top 10 tourist destinations/attractionsCultureNatureEventsWellnessBusiness tourismMedical

Application and distribution

Attla izmri430 x 670 pxOur own activitiesWeb sites, workshops, presentations, newsletters, promotional materials

Advertising campaigns

Advertising campaigns

Exibitions and interactive games

Promotion

Video banners

ResultsMore than 20 sets of videosAcknowledgments for video and the brand itselfSuccessful internal marketingViews: 57 211 (2012)Downloads/integrations: 619 (2012)

17Local video

www.tava.gov.lv

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Latvian Tourism Development AgencyBrvbas iela 55, RgaTel. 67229945E-pasts: info@latvia.travel www.tava.gov.lv www.latvia.travel www.greetingsfromlatvia.lv

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