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No one sets out to create a website which turns off visitors and search engines, but all too often that is the end result. Learn how to avoid these common mistakes.
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www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
WHY PEOPLE HATE YOUR WEBSITE
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
COMMON MISTAKES
• Design• Content• Conversion• Search
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
DESIGN - BAD FIRST IMPRESSION
• Irritating Flash Animation, • Rotating Banners • Autoplay, Videos and Audio Tracks• Slow Loading Pictures• Too Much, Too Much, Too Much• Unreadable Text on Dark Backgrounds• Outdated Designs
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
DESIGN - PROSPECTS GET LOST
• Confusing Navigation• Assuming Everyone Thinks the Same• Hard to Find Information• Incomplete Contact Information
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
DESIGN – DOESN’T LOOK GOOD EVERYWHERE
• Failed to Use Responsive Design–Monitors come in all shapes and
sizes–Mobile, Mobile, Mobile
• Mobile Sites vs Responsive Design
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
CONTENT: IT’S WHAT’S ON THE INSIDE
• “You” centered content• No resources• Impersonal content• Stale content
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
CONTENT: SHOWING OFF
• Technical jargon• Graduate level text• Long answers when a short one will suffice
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
CONTENT: POOR USE OF MEDIA
• Irrelevant or overused images• Unlawful use of images• No mulitmedia
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
CONTENT: YOU DON’T CARE
• Grammar and Spelling• Broken Links• Nothing new
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
SEARCH: IF YOU BUILD IT.
• Too Many Key Words• Irrelevant Tags or Key Words• Repetitive Page Titles and Meta Tags• No Page Titles, Slugs or Headers• Inconsistent Citations
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
SEARCH: MORE TURN OFFS
• Frame structure• Old content• Unlabeled pictures• Duplicate content• Thin content
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
CONVERSION: ARE YOU FRIENDLY?
• Nothing for Visitors to Do• No Clear Calls to Action• No Acknowledgement of Different Learning
Styles• No Way to Share• No Response
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
CONVERSION: COMING ON TOO STRONG
• Asking Too Much• Inappropriate Social Media Integration
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
MEASURE SUCCESS: TRAFFIC METRICS
• Evaluate Traffic Sources• Focus on Relevant Key Words• Examine Bounce Rates
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
MEASURE SUCCESS: MORE THAN TRAFFIC
• Evaluate Conversion• Track Inquiries and Sales• Watch Your Search Rankings
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
TAKE CONTROL: IT IS YOUR WEB SITE
• Own your domain• Know hosting passwords• Plan for updates
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
LORRAINE BALL@roundpeg | @lorraineball | www.facebook.com/roundpegIndy