Why does everyone hate email?Becs Rivett Kemm

win a copy of modern html email!

Tweet me @becskr and include @forefrontleeds

devs hate it because…

coding like it’s 1999

and sh*t like this

Srsly, gmail

but…email is awesome

For Every $1 spent on email… the return is $43

ThWack-a-vole

http://emailcodegeek.com/thwack-a-vole/

rebel mail

Buy directly from an email!

Other contextual services

email marketing accounts for

24% of eCommerce revenue

(17% spend)

[Forrester research]

search is 38% (43% spend)

[Forrester research]

Be the unicorn!

email artillery

buttons.cm

#emailgeeks

it’s all about graceful

degradation

Some nice emails

folksy virgin east coast

human B&Q

harvey nichols

Resources:

Responsive email without media queries: http://bit.ly/email-nomediaqueries

Fabio from Mailchimp's responsive email template: http://bit.ly/fabio-template

Litmus community: http://bit.ly/litmus-community

Responsive Email Patterns: http://bit.ly/responsive-email-patterns

Thanks! @becskr