Digital Strategy

Ciceron is one the oldest, privately-held digital agencies in the country, having been in business since 1995. Our longevity is a testament to our ability to deliver results for our clients through tumultuous change. Ciceron has remained consistent in producing measurable, sustainable, and extraordinary value for our clients. A digital strategy is the foundation for successful integration across business units and customer touchpoints. A digital strategy identifies opportunities that align your business needs with your customer’s goals. The strategy is dependent on people, process, tools, and accountability. We bring all of this together into a clear and actionable roadmap to execute your digital strategy.

We Build Brand Advocacy Ciceron recognizes the extraordinary power of advocacy-based brand strategy in today’s socially connected, digital world. People who love your brand will introduce you to your new customers. Recommendations come from your advocates – a network of highly satisfied, passionate and connected customers who love your products and service.

“�Ciceron  brought  us  to  a  whole  new  level  in  digital  strategy.  They  are  up  for  ALL  challenges  and  were  instrumental  in  developing  and  implementing  successful  search,  social  and  third  party  marketing  strategies.  They  are  truly  experts  in  Social  Media  Marketing  and  from  measuring  Social  ROI  to  developing  reputation  management;  they  will  bring  revenue,  engagement  and  success  to  your  company.�”  

 Elizabeth  Hankey  Digital  Marketing  Manager  MLT  Vacations  

Sole property of Ciceron, Inc.

Corporate Overview

Advocacy: We connect you with your brand advocates, create programs and experiences to energize those advocates and convert advocate actions into insights, understanding, and most importantly, business results.

Digital Ecosystem

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BrandContent

Conversation

ConsumerInsights

BusinessObjectives

ExperiencesAdvocacy

Strategy

website

email architecture

branded communities

mobile

SEO / SEM

media

community management

influencer relationships

campaign integration

recognition program

reviews and stories

staff training

competitive positioning

industry positioning

target audiences

audience touchpoints

internal capabilities

key performance indicators

analytics

optimiz

atio

n insights

analytics

optimiz

atio

n insights

Ciceron Digital Ecosystem STRATEGY THAT INFORMS. EXPERIENCES THAT DELIVER. ADVOCACY THAT SCALES.

Strategy: We identify the opportunities that arise at the intersection of your business goals, your audience needs and your ability to meet those needs.

Experiences: We ensure your existing digital marketing programs are fully optimized, uncover opportunities to add value to your current experience, and set you on a course to achieve advocacy.

Too often, strategies fail because they do not consider all aspects of the organization when developing the strategy. Success will only come when you bring all these layers together into a robust, integrated strategy. How does Ciceron make this happen? Real Opportunities. Real Results. Opportunities become real only if your business objectives align with your customers’ needs and your ability to deliver on those needs. Internal Capabilities Drive Success. Understanding the maturity of your internal capabilities is an important consideration. The readiness of your people, technology, brand, and culture will shape a custom plan to help you realize your digital potential. Governance & Policy Support Scale. Scaling your digital efforts is one of the most challenging aspects of any digital strategy. Creating policies and governance models for your business is key to support your digital strategy and allow for growth.

OPPORTUNITY

Ciceron’s Strategic Framework

EFFORT

10% You

90% Ciceron

30% You

70% Ciceron

25% You

75% Ciceron

40% You

60% Ciceron

• Identify business and customer needs • Analyze market and competitive landscape • Determine internal capabilities and readiness to execute

Assess

• Align opportunities to objectives and strategies • Develop immediate action plan • Provide future state channel roadmap

Prioritize

• Realizing the opportunities by executing immediate action plan Launch

• Convert key learnings into meaningful and actionable insights • Apply insights to enhance performance Optimize

The Ciceron Approach

Source: ExactTarget 2014 State of Marketing

61%  of  marketers  plan  to  increase  or  maintain  their  spend  for  data  &  analytics  in  

2014  

57%

57%

58%

60%

61%

Content Management

Social Media Marketing

Email Marketing

Marketing Automation

Data & Analytics

Top 5 Areas for Increased Spending:

Why is a Digital Strategy Important? THE RISE OF DATA

Sources: IBM Global C-suite Study

CMOs  want  to  put  the  components  of  a  strong  digital  strategy  in  place.  

16%

13%

20%

13%

11%

87%

83%

78%

73%

69%

Integration of Cross Channel Touchpoints

Analytics & Insights

Social Network Collaboration

Workforce Aligned to Opportunities

Digitally Enabled Supply Chain

CMO Digital Ambitions

3-5 Years Today

Why is a Digital Strategy Important? CONSUMER INSIGHTS & UNDERSTANDING

Source: The State of Social Marketing Study

57%  of  marketers  state  measuring  ROI  as  their  top  challenge  

Specific ROI Challenges Include: ü Tying efforts to actual business results ü Analyzing unstructured data ü Integrating data sources and CRM databases

25%

28%

30%

34%

34%

44%

57%

Lack of Budget

Lack of Resources

Integrate w/ Offline

Monitoring Social

Integrate w/ Sales

Grow Social Presence

Measure ROI

Top Challenges in Marketing

Why is a Digital Strategy Important? ROI – RETURN ON INVESTMENT

Due to the nature of this work, we are unable to share specific client examples. However, below is a list of clients Ciceron has worked with to develop a Digital Strategy: •  AgStar •  AmeriPride Services •  CHS, Inc. •  CSM Bakery Products •  Delta Vacations •  Hendricks Regional Health •  Hollywood Fashion Secrets •  Kona •  MakeMusic •  Meet Minneapolis •  Minnesota Historical Society •  National Institute for

Marriage & Family •  TIAA-CREF

Digital Strategy Clients

Ciceron Strategy Services Include: ü  Digital Strategy

ü  Social Media Strategy

ü  Advocacy Strategy

ü  Content Marketing Strategy

ü  Campaign Strategy

ü  Channel Strategies

-  Email Marketing

-  Mobile

-  Search (SEO/PPC)

-  Paid Media

-  Design & Website Usability

Contact Us Today info@ciceron.com 612.204.1919

Get Your Digital Strategy Started Today