Why and How to Use Social Media for Local Business

People talk about social media every single day, and a large number of us use Facebook or Twitter more frequently than drinking tea /coffee. Many companies, including many small businesses, have successfully gained a presence on one or even multiple mainstream social networking sites. However I noticed that many local businesses, in my opinion, still ignore the power and influence of social media. How? They either don’t have a simple message showing in/outside of their store saying “following us on Twitter” / “like us on Facebook”, or at least they are not doing it the right way. Let’s discuss a few reasons to strengthen your faith on this, and then allow me to share a few tips and tricks that could work well for you and improve your business performance.

Same Old Question – Why Social Media for Local Business?

Here I’m going to list a few, of many, good reasons:

1. Your customers are there

Simply because a lot of your customers spend quite a lot of time on social media London networks everyday (especially if

you have many younger customers visiting your store regularly).

2. People search if you are on there

Do you want to disappoint your customers if they search for you on social networks? Don’t be surprised, a lot of people have the curiosity to do it and always want to know more about what you up to in their own way.

3. Cheapest and yet most effective “always-on” communication

As long as they use social media training London you can keep them up-to-date with your latest news, stories or even share jokes with them. Communicate with your customers and learn what they think so you can constantly improve your business.

4. Attention competing

This sounds like a bizarre one but I think it’s definitely worth mentioning. If you own a local pub, for instance, you might compete against a local cinema on a particular evening for customers. A simple ‘happy hour’ or ‘special event’ message on Facebook could remind them that they can have an even better night at the pub.

5. Not much to invest really

Most social networking sites allow you to connect with your customers for free. Simply spend some time learning the tricks and processes, then go ahead and implement them, see how far you can go. Nothing to lose and no strings attached.

6. Fame building

Alright suppose you are selling very unique or even funky products or services (but legal of course), then you might ‘accidentally’ build a reputation over time as people love to share their exciting or entertaining life stories with their friends online.

A Few How-To Tips

1. Get new ‘likes’ and followers

If you haven’t already done it, do it now! A deadly simple thing to do, put up a board or notice somewhere outside your shop asking customers or passengers to like your Facebook page or follow you on Twitter. If you really want to push it hard, give away small gifts or perks for free for the subscribers. People love to make tiny little effort in exchange for freebies.

If you have some spare cash, invest a small amount on Facebook advertising or Google AdWords to raise awareness. Select your target audience accurately and send your name out. Even a continuous £50 a month could potentially get you followers that might turn into regular visitors of your business.

2. Update them with your news

Plenty of things you can update them about your business day-in day-out. Letting your customers know what new product/service you have in store, what exciting or strange things happened lately related to your business or industry.If

you have any new offers or discounts always put them on social networks to make sure your followers will see them in case they are not physically around your store to see your notice board.

3. Be Personal

Let’s be honest, your business is not a human being and no one wants to speak to a logo. Using your personal profile to update things on your business page and reply to comments is arguably a good way to increase user engagement, so that your followers get a sense that they are speaking to an actual person.

4. Share unique and interesting content

Be different and be entertaining. Why do you think most people use social networking sites so much each day anyway? Frankly speaking, because they are bored and they always look for exciting things – either something to make them laugh or something to inspire them. So share a photo of a delightful moment in your shop, a one line text describing a small incident in your store that could provocate positive thinking. The key and goal is to keep your followers engaged and encourage them to think about your shop all the time.

5. Genuinely ask your followers for opinions

Again social media service London is a two way conversational platform, genuinely asking your followers for opinions to keep them engaged. But be aware that some questions you come up

with may sound unnatural and could leave a trace of deliberate marketing intent. So ask genuine questions that you think your followers or customers can give useful answers to, genuinely.

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