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Why Local University?. Promote best-practice S earch E ngine Optimization to as many small business owners as possible!. NO. Why Philadelphia?. Final Housekeeping Item. Presentations available for download at: http:// localu.org / phillysurvey. Some Key Terms. - PowerPoint PPT Presentation
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© Local U Marketing Seminars, LLC 2013LocalU.org@localuniv
Why Local University?
Promote best-practice Search Engine Optimization to as many small business owners as possible!
NO
© Local U Marketing Seminars, LLC 2013LocalU.org@localuniv
Why Philadelphia?
© Local U Marketing Seminars, LLC 2013LocalU.org@localuniv
Final Housekeeping Item
Presentations available for download at:http://localu.org/phillysurvey
© Local U Marketing Seminars, LLC 2013LocalU.org@localuniv
Some Key Terms
• SERP – Search Engine Results Page
© Local U Marketing Seminars, LLC 2013LocalU.org@localuniv
SERP Anatomy
© Local U Marketing Seminars, LLC 2013LocalU.org@localuniv
SERP Anatomy
PPC
PPCSEO
© Local U Marketing Seminars, LLC 2013LocalU.org@localuniv
Some Key Terms
• SERP – Search Engine Results Page
• SEM – Search Engine Marketing– SEO – Search Engine Optimization
» “Natural” or “Organic” results
– PPC – Pay Per Click
© Local U Marketing Seminars, LLC 2013LocalU.org@localuniv
“Local” or “Pack” Result
© Local U Marketing Seminars, LLC 2013LocalU.org@localuniv
Organic vs. Local
Two differentalgorithms…
…blended
© Local U Marketing Seminars, LLC 2013LocalU.org@localuniv
Terms You Might Not Have Heard Before• URL – “Webpage address”• CMS – Content Management System• HTML
– Search-engine friendly code language
• Javascript / Flash– Search engine UNfriendly code languages (usually)
• NAP – “Name, Address, & Phone number”
© Local U Marketing Seminars, LLC 2013LocalU.org@localuniv
http://getlisted.org/resources/glossary.aspx
More Terms
© Local U Marketing Seminars, LLC 2013LocalU.org@localuniv
4 Horrible SEO Myths and Pitfalls
© Local U Marketing Seminars, LLC 2013LocalU.org@localuniv
• Myth: “I can guarantee you will rank #1 on Google”
• Fact(s):– NO ONE can guarantee placement in organic
results– Guaranteed placement is Pay Per Click
(Google AdWords, for example)
#1 Myth About SEO
© Local U Marketing Seminars, LLC 2013LocalU.org@localuniv
#2 Myth About SEO
• Myth: “I will optimize your Meta Keywords tag”
• Fact(s):– NO MAJOR SEARCH ENGINE USES META
KEYWORDS IN ITS ALGORITHM.– Title Tags are still very important
© Local U Marketing Seminars, LLC 2013LocalU.org@localuniv
Pitfall #1
• Do not build your entire website in Flash– The search engines cannot crawl Flash– Flash can be very expensive—usually not the
best option for a first website
– Limited use of Flash within HTML is just fine.
© Local U Marketing Seminars, LLC 2013LocalU.org@localuniv
Pitfall #2
• Do not use hidden or hard-to-read text• If it is something worth reading, make it big
enough and in high enough contrast to read.
• The search engines may penalize or ban you for hiding/obfuscating text.
© Local U Marketing Seminars, LLC 2013LocalU.org@localuniv
Aaron, over to you…
