Why a Website Needs

Responsive Web Design

RED RIDER CREATIVE

510 S University Avenue

Suite 200 Provo, Utah

84601

801.226.1289

A few years ago, digital agencies and

marketers predict that mobile phones would rule the world. They believe that

it could be the focus of every company’s

digital marketing strategy. Now, mobile

has gain popularity just as anticipated.

The number of Americans owning a

smartphone and tablet rapidly

increases. Estimates indicate that there

will be over 196 million mobile users in the country by 2016. This has prompted

search engines like Google to spread

awareness regarding the importance of

having a responsive website. If Search Engine Optimization (SEO) is

the core component of a business’s

digital marketing campaign, it is

essential to build a mobile-friendly site. Perhaps that begs the question: why is

responsive web design that important?

Google Ranks Mobile-Friendliness

Search engine giant Google recently introduced its much-awaited

algorithm update. Several reports state that those websites that have a

responsive web design can improve their SEO rankings on mobile search results. According to the company, sites that are perfectly fit on

smartphones and tablets will perform better than those that are not

mobile-friendly.

Google aims to give searchers excellent and relevant results, where the site is easy to navigate, the inner pages don’t have unplayable videos,

and content is readable without zooming. If the page is optimized for

mobile users, it will likely have more visitors and more sales.

Responsive Site Boosts ROI

If businesses of all sizes have only one

website that responds to different devices, it would be easier to manage

and monitor the performance. Adapting a

responsive web design can be costly, but

company owners might be shocked to see the increase on their bottom line. A

simple tweak or addition in the layout

and content is worth the time, money,

and effort.

The number of people who are using

mobile devices to shop, research, and ask

is undeniably growing. Several studies

reveal that mobile sales have overtaken the sales on desktop. This is the reason

responsive web design is no longer just

an option.

Resources:

http://www.statista.com/statistics/201182/forecast-of-

smartphone-users-in-the-us/

http://www.redridercreative.com/

http://www.business2community.com/digital-

marketing/responsive-website-design-6-reasons-need-

get-responsive-now-0970894