Which media institution distribute my product?

EMAP is a UK based distributor of magazines in different varieties ranging from retail to health. Looking through the website they seem to specialise in independent low- profile magazines that personally I haven’t seen in stores. I wouldn’t want to use this company to distribute my magazine because they don’t distribute one other music magazine and I don’t see that my middle class target audience will be reached by using this company.

IPC Media is one of the UK’s biggest distributors of magazines, they have a wide range of magazines to offer and also have a diverse range of target audiences that they aim for. I think that IPC is a good company as they specialise in the distributing of magazines but I think that none of them link to music magazines and I am unsure about how well my magazine would do in this type of diverse range.

I think that Conde Nast would distribute my product because of their strong link with magazines such as VOUGE and Vanity Fair which I have incorporated into my magazine. Also looking through the website they have a lot of magazines that would appeal to middle class audiences like Traveller Magazine and House and Garden which stereotypically would be linked to both these magazines. Since the institution already has

the audience that I am targeting my magazine at then this would be my chosen company as it would b easier for them to distribute my magazine. They also distribute online as well as in store so the different marketing techniques will help my magazine sell especially when they have offers like a subscription package to boost sales and revenue.