1. 8 Ways A Video Platformmorewww.panopto.com855.PANOPTOCan Help YourVideo Conferencing Tools DO

2. Bringing Everything into ViewWith the rise of video conferencing, the commoditization of recording devices,and the surging popularity of consumer video, its no surprise that businessesare seeking to use their video systems to do more. Today businesses aroundthe world are looking to video, hoping to scale training programs, enhancesales enablement practices, extend executive communications, support sociallearning, and dozens of other use cases.Web- and video-conferencing systems are today the most common meansfor businesses to employ this new wave of video. But for too many businesses,these systems arent comprehensive or flexible enough to enable all those newstrategies and tactics businesses have drawn up.Solving that problem, however, may be easier than many organizations expect.The rising pervasiveness of video in the consumer market has given youremployees a new skill set where once AV expertise was required forprofessional video production, now getting more value of your existing videoinvestments may be as easy as pairing them up with a enterprise video cmsplatform your employees can use.An enterprise video platform helps organizations use video more productively by complementing your existing conferencing tools, adding new functionality,and automatically taking care of all the technical details of video management.In this paper, well explore more about how organizations can leverage a videoplatform to make the most of their investments in video and spotlight 8valuable ways that businesses can use video conferencing and video platformtools together to drive real bottom line returns.www.panopto.com 2 of 16 3. panopto on a pagePanopto creates software that enables businesses and academic institutions to recordand view searchable video presentations in minutes from any device. Businesses can usePanopto to record and live stream: Employee training andonboarding video Review, recap, and summarycommunications Product demonstrations All-hands meetings Sales and marketing presentations Web conferences Executive communications Events for customers, press, andinvestorsPanopto also enables individual employeesto record and share videos in a secure, centralized video library. This facilitates: Social and informal learning Capturing the knowledge of retiring employees Sharing knowledge across a global workforcePanoptos video library includes unique search functionality that enables employees tosearch inside videos for any word mentioned or shown onscreen during a video.Panopto is currently in use at Fortune 500 companies around the world and is the fastest-growinglecture capture solution at leading universities. Privately-held, Panopto was foundedin 2007 by technology entrepreneurs and software design veterans at Carnegie MellonUniversitys School of Computer Science.Panopto was recently recognized by Gartner as a Leader in its 2014 Enterprise VideoContent Management Magic Quadrant. Learn more at http://panop.to/gartner-leader.Want to try Panopto for yourself? Visit www.panopto.com today for a free 30-day trial or toschedule a demonstration of our software.www.panopto.com 3 of 16Click for a 3-Minute Introduction to Panopto 4. eight Ways A Video PlatformCan Help Your VideoConferencing Tools Do MoreOVERVIEWBusiness Video is More Than Video Conferencing................................................. 58 Ways A Video Platform Can Help Your Video Conferencing Tools Do More....... 6Meeting capture with multimedia integration.................................................. 7Always-accessible employee training videos................................................... 8One-way internal communications with a personal feel................................. 9Simple peer-to-peer knowledge sharing videos using familiar technology.... 9How-to videos that run circles around the old FAQs........................................ 10Corporate event videos that give viewers a next best thing experience..... 11A secret weapon that helps sales prospecting messages get noticed......... 12Centrally manage an entire library of video content...................................... 14In 100 Words: Panopto Helps You Maximize Your Investment in Video................. 15Key Takeaways......................................................................................................... 15www.panopto.com 4 of 16 5. Business Video is More ThanVideo ConferencingVideo- and web-conferencing video tools are now commonplace in the corporate world,and for good reason theyre an improvement over traditional conference calls for helpingteams to overcome the challenge of physical distance. Today even basic conferencing toolsenable employees to actually see each other via webcam video, as well as collectively seeinformation on a presenters screen.Increasingly, however, simply serving as a better telephone isnt enough.The steep rise in consumer video has prompted many organizations to see if they can utilizetheir conferencing services to deliver some of that YouTube-style magic and improve the waythey share insights, updates, and ideas. Unfortunately, for most, the answer is usually no.Thats because while video conferencing is an excellent improvement for sharing ideas in real-timeand two-way conversations, the benefits of the technology typically stop there.Video conferences are, after all, usually impermanent. Just as with the phone calls theyreplaced, the information shared in those conversations is lost unless the organizer choosesto record it an option that isnt even always available for every user on every conferencingsystem. And even when video conferences can be recorded, the resulting files often leavemuch to be desired. Most conferencing tools can only record a single stream of video instandard definition, and do little more than drop that file onto the presenters desktop at theend of the call. How to format the file, where to share it, and even how to make its contentmore readable are common problems.At the heart of this problem is an old way of thinking despite the newfound pervasiveness ofvideo in almost every aspect of our lives and the growing readiness of individuals to shoot andshare video in their personal lives, most businesses still think of video in two big categories: Very basic video and web conferencing, which has slowly but surely been rolled out toevery staff member Any other video project, which to date has been kept to the domain of AV experts andtechnology specialists, out of the hands of other staffA decade or so ago, when producing professional-quality video required expensiveequipment and extensive technical know-how, that might have been a sensible division.Today, however, its robbing your business of potential productivity.www.panopto.com 5 of 16 6. Fortunately, theres a better way. Thanks to a little experience and the complementary risein popularity of personal video, most of your employees are already comfortable using yourvideo conferencing system at work.Forward-looking businesses are now pushing to get more utility out of that existing videoby pairing it up with a solution that can greatly expand an organizations capability torecord, broadcast, and manage video while taking care of the technical details of videoproduction automatically.An Enterprise Video Platform (EVP, or sometimescalled a Video Content Management System orYouTube for business) is a solution designedto make producing, managing, and sharingorganizational video easy. An EVP takes care ofthe technical details of business video without anyextra steps just click record, and the platform willtake care of capturing the video, transcoding it tobe playable on any device, indexing its content forsearch, and storing it securely so it can be easilyshared and found only by those people you wantwatching it. And because its designed for video, anEVP helps your network stream and play all thoselarge files efficiently, with optimal playback for everydevice that wont overload your servers.Web MarketingSocial Media39.3%Sales Lead Generation38.1%Employee Training69.2%34.9%Management Communications31.1%Online Presentations80.8%Best of all, a video platform can supplement your video conferencing system, as well ascorporate file sharing portals, Learning Management Systems (LMS), Content ManagementSystems (CMS), Digital Asset Management (DAM) solutions, and more. With easy integration,a video platform can enable your team to make better use of video all across yourorganization.8 Ways A Video Platform Can HelpYour Video Conferencing ToolsDo Even MoreWhile conferencing is often how video is introduced into organizations, live two-waycommunications really only scratches the surface of all that businesses can do with video.www.panopto.com 6 of 16Early adopters are putting video to work,creating many competitive advantages. 7. However, for all the things a video platform can do that a conferencing tool cant, bear inmind deriving the greatest value from video isnt about choosing between one toolor another.Instead, creating real ROI with video is about making intelligent use of each of the toolsavailable to you to complement one another and create higher quality, more useable, moreaffordable video in more places in your organization.Organizations are already discovering the potential value of a comprehensive business videostrategy, using a combination of video conferencing tools and a video platform for:1Click for a sample of todays business videowww.panopto.com 7 of 16 Sales lead generation (39.3%) Employee training and education (38.1%) Management communications (34.9%) Online video slide presentations (31.1%) Along with the familiar web marketing(80.8%) and social media (69.2%) usesEvery organization will find unique ways todrive additional business value throughthe addition of a video platform. To get youstarted, lets take a deeper look into some oftodays most common strategies.1: Meeting capture with multimedia integratioNWeb- and video-conferencing tools open the door to interactive live video communication.But these tools, in their core functionality and their workflows, were not built to record videoand presentations. WebEx and Adobe Connect, for example, each capture only audio withoutvideo, plus output from a single screen.A video platform, however, is not limited to those functions and can allow you to capture: Multiple video streams, even from multiple locations The contents of single or multiple PC screens Presentation slides from PowerPoint or Keynote As well as every word spoken and every word that appears in the video recording, forsearch purposesWith a modern video platform, you can record every detail of web conferences in HDevery slide, every whiteboard diagram, and every webcam video feed. Equally important, it 8. integrates with a central content repository, making the recordings immediately available forediting, viewing and sharing on all major desktop, laptop and mobile operating systems.Paired with a video conferencing tool, a video platform helps you record, share, and scale yourpresentations, pitches, meetings and more.2: Always-accessible employee training videosIn survey after survey, top executives cite employee development and retention as theirbiggest challenge. After all, a companys productivity depends on the ability of new recruitsto quickly ramp up, and on the ability of all employees to have anytime access to job-specifictraining.With a video platform, organizations can onboardand train employees using a format thats bothcompelling and cost-effective.How-to videos are among the most compellingand effective uses of video today, reports ForresterResearch. We have heard from organizationsusing video to make training more palatable andmore engaging by preventing employees fromhaving to wade through hundreds of pages ofdocumentation.2Gartner Research3 and others concur, offering a variety of specific use cases for video incorporate Learning & Development organizations, including: Vision and mission onboarding pieces Sales force role play Documentation of broken processes New software development and use tips Safety location tours General campus tours Safety practice demonstrations Equipment demonstrations and moreIts likely that your Learning and Development team already offers training programs via livewebinar. Converting such sessions from live webinars into on-demand videos can free yourtraining team from the burden of repeating instructional presentations to instead focus on newand higher-priority opportunities.www.panopto.com 8 of 16Find out more!Download our free whitepaper for 14 ways touse video for formal andinformal learning andhow to convince yourorganization to do more. 9. On top of that, a video platform can enable your L&D team to embed quizzes in trainingvideos, as well as monitor video analytics to track employee completion rates andengagement.3: One-way internal communications witha personal feelEmployees are 75 percent more likely to watch a video than to read documents, email orweb articles, according Forrester Research.Video conferencing has become a logical solution to break through the noise in our day-to-daycommunications, but live events see attendance suffer from timing difficulties, technicalissues with the conferencing tools, and maximum attendee caps.A video platform offers an easy alternative to enable executivesand senior managers to record video messages that employeescan view on demand, or webcast a live feed from a videoconference in high definition to thousands of viewers across theglobe.No message from the top can be delivered quite as powerfully ordirectly as one where you are staring at the CEO across his or herdesk, writes As Forrester analyst Philipp Karcher.75% Employees are +more likely to watch a videothan read text.Forrester hears from organizations that credit video with raising their scores in employee-ratedmetrics like CEO transparency and trust in leadership. Some leaders even opt for anunpolished off-the-cuff presentation style (rather than recording in a studio) because it addscredibility to their message.44: Simple peer-to-peer knowledge sharingvideos using familiar technologyIts a universal challenge: how to scale your experts without getting more experts.As technologies, tools, processes, and everything else about our workday become morecomplex, organizations are finding their subject matter experts are becoming increasingly tiedup with requests for demonstrations and explanations.Theres a simple solution to that dilemma, however video.www.panopto.com 9 of 16 10. Of course, many organizations have already discovered the first step in that solution andnow task their experts to answer questions and demonstrate processes from behind thewebcam on their corporate web conferencing systems. This is the right strategy but theexecution stops short. By not recording these sessions and making them shareable, businessesare simply shifting the same workload to a new medium.With a video platform, however, your experts can record and share tips, tricks, insights, ideas,and more often using nothing more thantheir laptop or smartphone. A video platformcan even capture such knowledge sharedvia video conference, meaning your expertsdont need to learn a new technology they can share what they know using thetools that they know.With video-based social knowledge sharing,developers can show how new code works,program managers can detail how a newprocess works, and field teams can recordand share first-hand customer patterns withthe home office.Organizations around the world are already discovering the potential of video to help expandthe reach of their experts. NYSE Euronext first turned to video when management cameto realize their technology experts were becoming overwhelmed with requests for one-offdemonstrations of the companys complex financial services software products, both fromclients and internal personnel.With a video platform in place, Experts who were bombarded with requests for demos arenow over the moon with the ability to do it just once, NYSE Technologies comments. Moreover,the team says, video has actually a more effective means to share information, as it allowspeople to learn at their own pace and focus only on the content relevant to them.5: How-to videos that run circles aroundthe old FAQsIn recent years, the use of educational and how-to videos has exploded online. Yet manycustomer support sites still rely on text-heavy FAQs and documentation to convey answers totheir customers common questions and problems.www.panopto.com 10 of 16Click for a sample social learning video 11. Gartner Research identifies how-to videos as valuable tools for simplifying complexexplanations and saving costs for both internal and external communication.5On-demand explainer videos can greatly enhance the online support and customer serviceexperience, visually presenting solutions tocommon issues while reducing the numberand cost of inbound calls.With a video platform, support and serviceorganizations have an easily accessible,easy-to-use tool to capture HD screencasts,video demonstrations, whiteboardingsessions and more. These videos can thenbe hosted on the companys supportwebsite and easily searched using keywords,enabling your community to quickly andeasily get the answers they need.Organizations can even use video as a means of reactive support training. As commonsupport issues are identified, their solutions can be recorded for on-demand viewing.The result: online customer service experiences that exceed expectations, increasing brandappreciation and word-of-mouth marketing.6: Corporate event videos that give remote viewersa next best thing experienceCorporate events and conferences serve several vital purposes. They offer a venue for theorganization to present relevant information at scale, and for employees, partners, andcustomers to meet and share ideas as they learn about updates from the organization.Organizational events however, must contend with two significant challenges: First, there are always those who cant attend the event in person, which creates achallenge for how best to disseminate the information on-demand. Second, event AV coordination is time-consuming, expensive and often difficult tomanage.Web conferencing tools arent built for live broadcasting or recording those live on-stageevents. Technical limitations like audience size maximums, restrictions on the total number ofwww.panopto.com 11 of 16Click to see a video How To in action 12. video inputs, compatibility issues with cameras other than webcams, and other issues meanthese tools simply arent able to support even relatively simple conferences or events.Here too a video platform can be a solution,providing the ability to easily record and sharespecial events, as well as to live webcast videoof your conference to thousands of virtualattendees around the world.Many organizations have already proven theresno event too big to capture and share with video.Siemens, for example, recorded a 3-day, 30+session international conference using onlylaptops, webcams, and its video platform.6Find out more!Download our case studyto see how Siemenscaptured a 3-day,30+ session conferenceusing only laptops,webcams, and PanoptoGartner agrees,7 and even offers a list of potential events organizations can supplement orreplace with video: Customer appreciation events Employee and volunteer appreciation events Internal knowledge sharing and training conferences Industry gatherings Charity events Compelling, interactive demonstrations of innovative products and services Plant or campus tours for remote visitors7: A secret weapon that helps salesprospecting messages get noticedIn recent years, traditional sales prospectingapproaches like cold calling and automatedbulk email have become less effective aspotential customers have gotten better atfiltering sales and marketing messages.Today it takes more than twice as many coldcalls to reach a prospect than it did in 2007.8And although email generally has a higherreturn than cold calling,9 email open rateshave generally shown a downward trendsince 2008.10www.panopto.com 12 of 16Click for a sample sales training video 13. Many reps already use web conferencing for live interactions once a lead has entered thefunnel, but thats just one small part of the value they can get from video. In todays difficultprospecting environment, video can be an effective sales enablement tool at every point inthe sale helping reps stand out, deliver a compelling message, and get better engagementfrom prospects. Specifically: Video increases email response rates. Forrester has reported a 2-3x increase in click-throughwhen video was used in email.11 Video messages are personalized and more personable. When more and more pre-salesoutreach is automated and done in bulk, video gives reps the opportunity tocombine a message thats tailored to an individual with the human element that comeswith seeing the rep on camera. Video provides insights into prospect engagement. Video platforms often includeanalytics, so when you add video into sales emails, you get additional insights into howmany times a video was viewed, how long the video was viewed, and how many peoplewatched the video.Introducing video into a sales prospecting strategy is easy: Encourage your reps to record video ofthemselves sharing a short slide presentationor an on-screen demonstration specific to acustomers interests. Once the video is created, your organizationsvideo library will convert it for playback on anylaptop, tablet, or smartphone. Within minutes,it will be ready to share in email or throughsocial networks like LinkedIn. Tracking the videos performance with yourvideo platform to monitor whether the videowas viewed, how many times it was viewed, how long it was viewed, and whetheradditional people viewed the video. Encourage reps to scale their efforts by customizing the same video to send toadditional prospects, personalizing parts of the video for specific contacts without re-recordingthe entire video.Sales prospecting video doesnt have to be beautifully produced. All thats required is awebcam and a few minutes of time in order to really set your organization apart.www.panopto.com 13 of 16Find out more!Download our freewhite paper to learn18 ways you can usevideo to enhance theway your organizationdoes salesenablement. 14. 8: Centrally manage an entire library ofvideo contentWeb conferencing solutions are built to enable real-time video communications, but theydont provide content management features that help your organization drive real value fromvideo after the live interaction wraps up.A video platform supplements those tools to provide a means to not only capture video, but tocentrally store, search, edit, share, view, and analyze that video content from any video source,on-demand.A video platform can even help you makebetter use of the video you capture from yourweb conferencing tools. Many organizationsalready use the built-in recording capabilitiesin GoToMeeting, Lync, or Vidyo and havedeveloped enormous libraries filled withthose recorded conversations. A videoplatform can make managing all thosevideos easier, by programmatically ingestingthe recordings into a centralized, searchableYouTube for Business using a simple API.Click to learn more about how a VCMS worksWhile every video platform is unique, you can expect a modern solution to bring you: A single, central repository for all videos, wherever and however that video was created Intelligent video search; both across your library and inside the content of eachrecording Integrated recording tools to capture and live webcast new videos Device-agnostic video viewing, enabling anyone to play any video on any device Support for multiple file types, enabling content creators to import any type of video tobe uploaded and transcoded for playback A highly functional, easy to use video editor thats browser-based and available on anylaptop Enterprise-ready access control; including identity management connections andoptions to deploy onsite behind your firewall or securely in the cloudAs Forrester Research notes, As a general principle, if its worth saving, its worth finding.12 Thisbroad spectrum of video content management capabilities is what makes a video platformsuch a valuable part of your overall investment in video.www.panopto.com 14 of 16 15. In 100 Words: Panopto Helps YouMaximize Your Investment in VideoVideo is too important with too many opportunities to improve productivity and get moredone for organizations not to demand more comprehensive capabilities.Panoptos video platform helps your employees do more with your video investments,empowering your team to turn impermanent web conference video into a tangible assetthat creates lasting value.Named a Leader in Gartners Magic Quadrant for Enterprise Video ContentManagement13 and commended by Forrester for the best support for video search,14Panopto makes it easy for all of your employees to record anything and find everything.For more, visit www.panopto.com.Key takeawaysGiven the relative ubiquity of video conferencing solutions in the office today, its no surprisethat, for many organizations, the first few use cases for video in the enterprise focus oncommunications.Yet as video grows in your organization, and as video becomes ever more pervasive inthe world around us, new and unique use cases that solve organizational challenges andcreate competitive differentiation will continue to arise and those use cases will demandvideo support that runs the gamut from simple communications to remote location multi-streamrecording in HD.An enterprise video platform allows you to capture content in a wide variety of ways supporting your existing video conferencing solution and enabling a range of otherscenarios.As Gartner Research notes, Workers are discovering use cases for sharing social video, oftendelivered via an enterprise YouTube. Enterprise architects, training managers, corporatecommunications and public affairs officers can aggregate the best of these, suggest more,and launch broad projects to support them.15www.panopto.com 15 of 16 16. citations1. Web Video Marketing Council, 2014 Online Video Production Survey and Trends Report2. Forrester Research, Leveraging Live Streaming And On-Demand Video In The Enterprise3. Gartner Research, Developing Use Cases for Sharing Video Content in the Enterprise4. Forrester Research, Leveraging Live Streaming And On-Demand Video In The Enterprise5. Gartner Research, Developing Use Cases for Sharing Video Content in the Enterprise6. Siemens PLM, Panopto Case Study7. Gartner Research, Developing Use Cases for Sharing Video Content in the Enterprise8. Buzz Builder: TeleNet, Ovation research, 20 Shocking Sales Stats That Will Change How You Sell9. Buzz Builder: Marketing Sherpa research, 20 Shocking Sales Stats That Will Change How You Sell10. Buzz Builder: SilverPop research, 20 Shocking Sales Stats That Will Change How You Sell11. MarketingVox, Video in Email Boosts Click-Thru Rates 2-3x12. Forrester Research, Leveraging Live Streaming And On-Demand Video In The Enterprise13. Gartner Reserach, Magic Quadrant for Enterprise Video Content Management, 201414. Forrester Research, Pick The Right Webcasting Tool To Drive Customer Or Employee Engagement15. Gartner Research, Developing Use Cases for Sharing Video Content in the Enterprisewww.panopto.com 16 of 16Find out more!Download our free whitepaper to learn more abouthow a video platformcan help maximize yourinvestment in videoconferencing.