1. www.panopto.com 855.PANOPTO motivating millennials How to
Use Video to Help the Next Generation of Employees Succeed
2. 2 of 17www.panopto.com Graduation of the Class of 2014 from
universities around the globe marks the midpoint of the
matriculation of Generation Y out of the world of academia and into
the workforce. In their first 10 years inside the office,
Millennials have raised a number of eyebrows for their
unconventional learning styles and approaches to work.Yet as
organizations prepare for the day when 3 of every 4 employees
worldwide will count themselves a member of this generation, some
are finding that a map to supporting, enabling, and encouraging
these new employees already exists. Academia was first to recognize
that Millennials grew up with video technology, and rely on it now
for learning and communications much the way previous generations
relied on email or the telephone. For years now, universities have
been using video as a tool to allow students to learn at their own
pace and share ideas on demand. Now its time for businesses to
catch up. In this paper, youll learn how your organization can
support video to help your next generation of employees succeed,
including: 4 Aspects of Corporate Culture Where Millennials Expect
To Use Video How Your Company Can Embrace Video To Meet The
Expectations Of Todays Grads What Your New Hires Expect From Your
Video Platform 3 in 5 young executives expect to rely more heavily
on business-class video during the next five to ten years. Make
sure your organization is ready. Bringing Everything intoView
3. 3 of 17www.panopto.com Panopto creates software that enables
businesses and academic institutions to record and view searchable
video presentations in minutes from any device. Businesses can use
Panopto to record and live stream: Employee training and onboarding
video Review, recap, and summary communications Product
demonstrations All-hands meetings Sales and marketing presentations
Web conferences Executive communications Events for customers,
press, and investors Panopto also enables individual employees to
record and share videos in a secure, centralized video library.This
facilitates: Social and informal learning Capturing the knowledge
of retiring employees Sharing knowledge across a global workforce
Panoptos video library includes unique search functionality that
enables employees to search inside videos for any word mentioned or
shown onscreen during a video. Panopto is currently in use at
Fortune 500 companies around the world and is the fastest- growing
lecture capture solution at leading universities. Privately-held,
Panopto was founded in 2007 by technology entrepreneurs and
software design veterans at Carnegie Mellon Universitys School of
Computer Science. Panopto has been recognized by Gartner as the
only Visionary in its 2013 Enterprise Video Content Management
Magic Quadrant. Learn more at http://panop.to/gartner-visionary.
Want to try Panopto for yourself? Visit www.panopto.com today for a
free 30-day trial or to schedule a demonstration of our software.
panopto on a page Click for a 3-Minute Introduction to Panopto
4. 4 of 17www.panopto.com Worldwide, in 10 Years, 3 of every 4
of your employees will be a Millennial ......... 5 Millennials Grew
Up With Video As A Communications
Tool................................. 6 Video In Todays
Classrooms...................................................................................
7 Expectations Move From The Classroom Into Your Conference Room
................ 8 4 Aspects of Corporate Culture Where Millennials
Expect To Use Video .............. 9 How You Can Embrace Video To
Meet The Expectations Of Todays Grads........ 11 What Your New
Hires Expect From Your Video
Platform......................................... 13 In 114 Words:
Why Panopto is the Video Platform for the Next Generation.........
16 Key
Takeaways.........................................................................................................
16 OVERVIEW motivating millennials
5. 5 of 17www.panopto.com Worldwide,in 10 Years,3 of every 4 of
your employees will be a Millennial Born between 1980 and 2000, the
members of Generation Y or more commonly,Millennials came of age in
an era characterized by an unprecedented expansion of technology
into virtually every aspect of modern life and colored by the
continued shift of social norms toward soft skills, self-esteem,
and soaring expectations. Today Millennials make up the largest
generation in history1 and soon to be the single largest
demographic in your workforce. In the US alone the generation
numbers some 85 million strong (7 percent larger than the post-WWII
Baby Boomers),2 and in 2014 already makes up 1 in every 3
employees. Worldwide, by 2025 Millennials will make up 75% of the
global workforce.3 Now ten years on in their matriculation into the
workplace, theres scarcely a pundit left that hasnt editorialized
about the unique species that is the Millennial that
unapologetically ambitious persona, never out of arms reach of
their iPhone, never embarrassed to share the full details of their
lives via Facebook (or Instagram, or Snapchat...), and never quite
willing to wait their turn in the search for significant,
meaningful work. Putting intergenerational snark and
pop-anthropology aside, however, the fact remains that every
organization around the globe has this question to answer: How are
you going to adapt to support the generation soon to make up 75% of
your staff? The Era In Which Millennials Will Be Graduating College
You Are Here. 2003 2026 In just 10 years,Millennials will make up 3
in 4 employees worldwide
6. 6 of 17www.panopto.com Millennials Grew Up With Video As A
Communications Tool Just Like Email or The Telephone While the
internet, cable television, and the mobile phone have all been
credited with shaping the members of Generation Y, perhaps one of
the most transformative technologies of the era often goes
unmentioned the rise of the home camcorder. With the release of the
first truly personal camcorders by Sony and JVC in 1982, the
introduction of digital video recorders in 1995, and consumer-ready
HD camcorders in 2000, Millennials grew up in an age when video
moved out of the realm of professional specialists and into a world
where anyone could record and share anything. And that march of
progress continues today video technology is pervasive, a standard
feature of every smartphone, tablet, laptop, and digital camera
available. And the trend doesnt stop at recording.A host of new
websites, social networks, and mobile apps have emerged to support
video as a communication device for sharing moments and expressing
ideas.As of this writing, Facebooks Instagram platform for video
has 150 million users4 .Twitters Vine has 40 million5 .And lets not
forget the biggest player of them all in consumer video Googles
YouTube and its 1 billion monthly unique visitors.6 While these
video services are used by everyone, their demographics skew young.
Forrester Research7 reports 70% of Millennials visit YouTube at
least monthly, compared to 58% of Generation X and 49% of Baby
Boomers. If anything, that shift is only widening 83% of the
burgeoning Generation Z now likewise visit YouTube monthly. They
arent just there to watch, either. Every minute of every day more
than 100 hours of video are uploaded to YouTube.8 Every minute of
every day, more than 8,000 videos are created and shared on
Twitters Vine.9 And before you dismiss all that video recording,
production, and sharing as trivial, you should know theres one
other place where video use among Millennials is soaring: In
school. Regular YouTube users,by generation Source: Forrester
Research Millennials Gen X Boomers 70% 58% 49%
7. 7 of 17www.panopto.com Video In Todays Classrooms In the
past decade, video has transformed the way college students learn
new material, interact with faculty, and demonstrate proficiency.
On campuses around the world, lectures are recorded for students to
use as an on-demand study resource. Outside the classroom,
professors record instructional videos to help students prepare for
in-class activities. And video assignments are an increasingly
common medium for students in graduate and professional programs.
That all adds up to a lot of video the University of Essex in the
UK, for example, now captures more than 80,000 hours (more than 9
years worth) of video annually.10 The benefits of video in the
classroom have proven many. Among the almost innumerable positive
outcomes, students themselves report11 using video to: Review
materials at their own pace, rewinding as necessary to tailor their
learning experience to meet their own individual needs Engage and
participate more fully in class, relying on classroom recordings to
supplement notes rather than attempting to capture every detail of
a lecture Virtually attend class sessions missed due to illness,
travel, or other reasons Find and view related materials from
previous semesters or other courses, to improve their understanding
of a subject Share their own ideas or demonstrate competency with a
subject, in a modern spin of the classic essay And while students
make use of video throughout the semester, they really rely on it
when it comes time to show what they know.Video viewership spikes
in the weeks leading up to exams at Creighton University, for
example, students reviewed nearly 5,000 hours of video (200 days
worth) in just the one week leading up to Spring finals in 2014.12
Videos Impact on Performance Failure Rate in Bio 331, Source:
Winston-Salem State, 2011 40% 5% Before Video After Video How
Students Use Recorded Lectures Source: Newcastle Univ. 2013 Review
Concepts Exam Review Missed Lecture 77% 75% 62% 58% Addtl Notes 92%
86%98% How Students Value Lecture Video % Useful or Very Useful
Virginia Western Winston- Salem St. Newcastle Univ.
8. 8 of 17www.panopto.com Now 10 years on in the integration of
video into the classroom, students are thriving in this more
flexible and interactive learning environment. Studies have shown
blended learning reduces failure rates, improves exam grades, and
can even boost attendance.13 Your New College Recruits Expect The
Same Tools They Had In The Classroom In Your Conference Room By the
time they graduate, the average Millennial will have spent more
than 20 years using video is a tool both for learning and for
communications.As they prepare to enter the workforce, for many of
todays students, video has become just as integral to getting work
done as email is for those of us in the corporate environment. That
means for many new college grads, however, entering the workforce
today requires a demanding adjustment right down to very tools
theyve been taught to rely on for learning, sharing, and
communicating. But wont new grads just get used to the corporate
way of doing things like they have in the past? For the best and
brightest not quite. A new study by Cisco14 looks into how the
first wave of Millennials are adapting to the workplace, and the
trend is clear video will continue to play a prominent role in how
this generation works. Just look at the data: 3 in 5 young
executives say they will rely more heavily on business-class video
during the next five to 10 years 87 percent believe video has a
significant and positive impact on an organization, citing benefits
ranging from enhancing the experience of telecommuters to saving
money on travel costs and even attracting top talent 94 percent
value video as a way to break down language barriers in the
increasingly global marketplace 87 percent say they would choose to
work for a video-enabled organization over a company that has not
invested in video 3 in 5 young executives expect to increase video
use in the next decade
9. 9 of 17www.panopto.com 4 Aspects of Corporate Culture Where
Millennials Expect To Use Video Whats driving this preference for
video as a business tool? Well, along with Generation Ys
familiarity with the technology, its that video is uniquely suited
to creating or supporting four important characteristics
Millennials often seek in their working environments.
#1.Technology-Enabled Productivity Phonebook-sized handbooks,
day-long in-person training sessions, four-page instructional
emails, and hour-long meetings presented with no prior
information... finding information in many modern organizations is
the modern equivalent of finding a needle in a haystack a haystack
thats only open from 9-5. Millennials are used to the world of
academia, where its a safe bet nearly all those information sources
would be shared by video and available on-demand.A modern video
platform can make any of these types of videos available and
searchable, anytime, anywhere, and ready to play on any device. In
a world where knowledge workers spend 8 hours a week just searching
for the information they need to do their jobs,15 on-demand
information is critical for working productively. #2.Continuous
Learning Todays college grads grew up online, with all the
knowledge of the world readily available at their next search
query.As they step out of the world of carefully sequenced
curriculum, theyve come to expect information right when its
valuable, structured in simple, digestible chunks to ensure the
message can be understood. A single, massive product guide or
intensive weeklong training session are an anathema to this group
they dont want everything all at once, just the specifics they need
at exactly the moment they need them. That might be why the
face-to-face classroom is no longer the norm, as writes Forrester
Research.16 To better support todays learners as Millennials enter
the workforce, the firm recommends organizations instead adopt
self-paced learning material accessed online, including discussion
groups, wikis and resource centers, and of course, video from both
the training team and internal subject matter experts.These kinds
of resources let Millennials (and all your other employees, too)
learn what they need, when they need it, while offering the
opportunity to learn more on-demand.
10. 10 of 17www.panopto.com #3.Silo-Free Collaboration Malcolm
Gladwell has famously stated that millennials are more about the
network than the hierarchy.17 Forrester Research agrees, finding
that Millennials prefer to learn from peers, contribute to employee
networks, and find answers to their questions with a quick instant
message to an expert colleague.18 Thats good news for businesses,
because collaboration isnt just a more enjoyable way to get more
done it actually works better, too. Studies show that 70% to 80% of
on-the- job learning comes from informal knowledge sharing rather
than formal training,19 and that employee productivity and problem
solving capabilities are improved more by social learning than by
innovation.20 Video is already becoming an essential collaboration
tool in most organizations, as video conferencing and web
conferencing technologies enhance our ability to trade ideas by
allowing users to share screens and attend live events online.And
more and more organizations are finding that internal video
libraries can quickly become corporate YouTubes, filled with
answers to questions from subject matter experts, advice from
veteran employees, and other valuable institutional knowledge that
would previously have gone unrecorded. #4.Fulfillment and Meaning
There may be no trait more quintessential of the members of
Generation Y than their quest for fulfillment at work, right from
day one at their very first job. Studies indicate Millennials will
choose corporate culture and meaningful work above everything else,
even a bigger paycheck.21 They want to know that the work they are
doing is having an impact on their co-workers, on their manager and
on the company at large, Forbes Magazine concludes. They wont stay
at a company long if they are doing busy work the whole time. This
quest for meaning is shared by many non-millennials, of course.
High-level managers and leaders also desire greater fulfillment at
workfor themselves, and for their employees. They want their voices
to be heard on a regular basis and to contribute to the company in
a meaningful way.The difference between the older and younger
generations is that the younger generation doesnt just desire
thisthey expect it.At home, social networks and other new
communication technologies enable them to contribute ideas and seek
out new information at any time. It should come as no surprise,
then, that giving them the tools to accomplish the same at work
increases their job satisfaction to a significant degree. Video, of
course, is one of these tools.As both an active medium, giving
workers the ability to share knowledge and ideas, and an
interactive medium, allowing for collaborative learning, video
enables more meaningful workplace participation. Employees can use
video to meet remotely, create their own best practice and FAQ
videos and more.
11. 11 of 17www.panopto.com Best of all, the content they
create can be placed in a secure, searchable video library or VCMS
(video content management system), so that it is never lost or
forgotten.This means that the videos employees create no matter who
they are on the corporate hierarchy will be truly valuable
contributions, ones that last for years to come. How You Can
Embrace Video To Meet The Expectations Of Todays Grads Whats at
stake for companies that dont embrace video for training, meetings
and knowledge sharing? Higher attrition rates, lower
productivityand watching that sharp young grad who just mightve
been CEO one day sign on elsewhere. However, that dismal forecast
doesnt have to apply to your organization. Embracing video as a
tool for communication and learning is as easy as adapting what
works in the classroom into your conference room. Not sure where to
start? Here are three proven ways to bring academias most
successful video concepts inside your company walls. Flip Your
Meetings Flipped classrooms have revolutionized higher
education.This twist on traditional teaching requires students to
watch video lectures before class at their own pace, freeing class
time for discussion and problem solving. Flipped meetings take this
concept to the boardroom. Instead of convening a group to sit
through an hour long presentation just to figure out what the
meeting is about, the flipped meeting requires the organizer to
share their presentation with attendees ahead of time.Attendees can
watch a video presentation and review materials beforehand, and
walk into the meeting knowing what questions should be raised.This
small change, advocated by innovative organizations like Amazon22
and LinkedIn,23 ensures that limited meeting time is used for
high-value discussion and decision making. Video adds value to
flipped meetings. By recording their presentations with
widely-available screen recording tools, meeting organizers can
deliver pre-meeting information and context to attendees in a more
engaging format. Organizers can also use video as a simple way to
quickly record and share a post-meeting summary with action items
and next steps. Find out more! Download our free guide to using
video to flip your meetings.
12. 12 of 17www.panopto.com On-Demand Corporate Training Just
as universities record lectures for students to review on their own
time, companies can use video to make training available to
employees when and where they need it.This need not be a
complicated endeavor at most organizations, this can be as simple
as using the webcams or camcorders your teams already have on hand
to record existing presentations or in-class training already being
delivered. For how easily it can be done, recording and sharing
your training sessions can be surprisingly valuable to your bottom
line. IBM uses video to scale their new employee orientation,
job-specific training, annual compliance, and leadership training
to employees worldwide.After deploying a video learning program for
managers, the company found that participants learned 5x more
material at 1/3 the cost of instructor-led training.24 Anytime,
Anywhere Social Learning Students in todays graduate and
professional programs often record video assignments to demonstrate
comprehension and share best practices with classmates. MBA
candidates record business pitches, nursing students capture
patient interactions, and law students record mock trials. As these
students enter the workplace, they can continue capturing and
sharing their knowledge through the use of social learning tools.
Enterprise video platforms provide the foundation for social
learning, with software and mobile apps that enable employees to
record insights and ideas right from their smartphones and laptops,
and instantly share them with co-workers in a secure video library.
As more and more organizations emphasize social learning, the value
of capturing and sharing an organizations internal knowledge
continues to show. As just one example, NYSE Euronext uses social
learning videos to share the specialized knowledge of its product
experts with personnel around the world, allowing the organization
Click for a sample social learning video Click for a sample
compliance training video
13. 13 of 17www.panopto.com to deliver more and more detailed
training on its complex financial software program without adding
staff.25 In an industry where technical analysts command six-figure
salaries and may take years to fully train, thats no small ROI.
What Your New Hires Expect From Your Video Platform With so many
different organizational use cases for video, its easy to get
overwhelmed by the thought of supporting another half-dozen point
solutions to enable employees to record, manage, search, and share
video.The good news is, academia has already found a solution to
this problem as well the video platform. Modern video platforms
(sometimes called video libraries, video content management
systems, or simply a corporate YouTube) support video from end to
end recording, managing, searching, sharing, and viewing enabling
organizations to do more new things with video as well as get more
value out of existing video. Having already worked with them in
school, todays college graduates entering the workforce will often
be as familiar with a video platform as they are with an email
inbox. Years ago such an internal video library would have been an
enormous undertaking. Microsoft famously spent $6.2 million over 3
years to build its Academy portal for internal video,26 although
today the company estimates the system has generated an incredible
569% ROI and helped save $13.9 million, largely due to reducing the
cost of training. Today a video platform can be more efficiently
sourced, with affordable options for both hosted and on-premises
deployments. So what are the features youll want in a video
platform that will support your organization? #1:Flexible Video
Recording Options The single most essential aspect to video is also
the most straightforward: you need to be able to record it,
quickly, and ideally from anywhere. No matter the subject, video is
only as effective as your recording technology allows it to be.Your
video solution should be able to record with whatever camera your
employees Microsofts estimated annual cost savings from using video
for eLearning $13.9 million
14. 14 of 17www.panopto.com use, or record their screen, or
their mobile device, and do so whenever and wherever the employee
chooses. Restricting employees to specific camcorders or dedicated
studio rooms only creates hurdles to adoption, thereby limiting the
value that a large organizational knowledge library can provide. An
ideal video solution should allow any member of your team to
capture an unlimited number of video sources, including one or many
streams from any webcam, camcorder, or other camera; video from
mobile devices or wearable technologies, screen capture video, and
presentation.The more recording options your system enables, the
more ways your employees will find to enhance their productivity
with video. #2:Search That Indexes The Actual Content In Your Video
For a generation that expects on-demand information, your videos
are useless if your team cant instantly find them. Historically
this has been a challenge for video, as many video solutions offer
only limited ability to search via manually added metadata like
titles or tags.And the challenge continued even when an employee
actually found a video with many business recordings running 30-60
minutes or longer, the only means to find the 2 relevant minutes
was to hunt-and-peck through the entire timeline. Modern video
platforms offer a better option. Offering features like automatic
speech recognition, optical character recognition, and slide
content ingestion, many platforms can index a significant amount of
the actual content spoken or shown in your videos.To help save your
team time and make better use of your video library, look for a
platform that indexes as much of your video content as possible and
allows your team to search both across all the videos in your
library as well as inside the actual contents of each video, with
the option to fast-forward to the specific, relevant moment. Allow
employees to record video with any device they have Click to see
Inside Video Search in action
15. 15 of 17www.panopto.com #3:Support For Video On Any Device
Millennials are redefining the notion of work-life balance to
connect to the office when and where they need and regardless of
what the clock says.These new employees need the ability to access
relevant video wherever they may be any time of day, and on
whatever device theyre using. As more organizations move to a Bring
Your Own Device model, enabling all employees to use personal
technology to be more productive at work, your video solution must
be ready to accommodate the wide variety of devices the members of
Generation Y so commonly have at hand.An effective video solution
must allow employees to view video on any device they have,
regardless of the original recording type. Ideally your solution
should offer native apps that allow users to interact with your
video library just as they would from a desktop browser, complete
with search, sharing, recording, and upload support along with
viewing capabilities. #4:ACorporate YouTube As webcams and
smartphone cameras have become standard equipment, few of your new
employees will have difficulty finding a means to record video. But
what happens to that video once its recorded? Too often today for
organizations without a video library, that recording is simply
saved to a hard drive, a network file share, or a SharePoint site
where its nearly impossible for others to discover. In those cases,
even when the file is found, it can only be played back if the
viewer happens to have a device that can play that specific file
type. Of equal concern is security. Organizations that lack video
content management options may find that employees already
comfortable with consumer tools like YouTube or DropBox may be
choosing to use these public spaces to share internal content in
the name of efficiency. Ensuring your video and file systems are
easy to find and easy to use with a mobile device can mitigate many
unintentional security lapses. Modern video platforms address these
issue head-on, making sharing easy by providing a single point for
file storage.As Forrester Research notes,While content management
is a less- pressing issue for organizations producing very little
video, this discipline will be critical as video content production
starts to expand dramatically.27 Record and view your video
anywhere
16. 16 of 17www.panopto.com In 114 Words: Why Panopto is the
Video Platform for the Next Generation For Millennials, a job isnt
just a job its a way to find and create meaning.To work with this
mentality rather than around it, you need a tool that taps into
cultural values this generation brings with the technology theyve
spent 20 years using. Panopto is a complete video platform that
provides a single, scalable solution to record, search, and share
your organizations video. Named the only Visionary in Gartners
Magic Quadrant for Enterprise Video Content Management28 and
commended by Forrester for the best support for video search,29
Panopto makes it easy for all of your employees to record anything
and find everything. For more, visit www.panopto.com. Key takeaways
One of the defining characteristics of the millennial generation is
their affinity with the digital world, finds a PwC survey of 4,364
graduates across 75 countries.30 In fact, 41% of their respondents
said that they prefer to communicate electronically. According to
these experts and others, the reliance on video by millennials says
something about what this generation needs even what they expect at
work. With an effective video platform, millennials enjoy better
workplace collaboration, enhanced productivity, and better access
to information.The ability to create and share video also helps
fulfill their need for purpose, recognition, and fun. All thats
left is for companies is to decide whether or not they are going to
respond to these needs and make the cultural and technological
shifts that they require, thereby reaping the many rewards that the
youngest generation of working adults has to offer.
17. 17 of 17www.panopto.com citations 1. Barrons,A lost
generation? No way! 2. HuffingtonPost, The Numbers Behind Why
Millennials Are Generation Frustration 3. Forbes, Why You Cant
Ignore Millennials 4. MarketingProfs, Instagram Video vs.Vine:
Which Is the Video Marketing Champ? 5. MarketingProfs, Instagram
Video vs.Vine: Which Is the Video Marketing Champ? 6. YouTube,
Press Statistics 7. MarketingPilgrim, Facebook is the Most Visited
Social Network;Twitter and Google+ Tied for 3rd 8. YouTube, Press
Statistics 9. Beta21, Heres What Every Minute on the Internet Looks
Like 10.Assoc. for Learning Technology, From 0 to 80,000 hours:
Implementing lecture capture at scale 11.Panopto Research, Does
Video In The Classroom Work? New Student Performance Data
12.Creighton University, Video System Stats 13.Panopto Research,
Does Video In The Classroom Work? New Student Performance Data
14.Cisco, Video Usage & Young Executives: A Survey of Tomorrows
Leaders 15.McKinsey and IDC 16.Forrester Research, Informal
Learning Garners Acceptance As A Legitimate Learning Approach
17.Forbes, 10 Ways Millennials Are Creating The Future Of Work
18.Forrester Research, Informal Learning Garners Acceptance As A
Legitimate Learning Approach 19.Education Development Center /
Dobbs 20.Indiana University, Social Learning Strategies in
Networked Groups 21.Forbes, 10 Ways Millennials Are Creating The
Future Of Work 22.Moving People to Action, Amazon Staff Meetings:No
PowerPoint 23.LinkedIn, A Simple Rule to Eliminate Useless Meetings
24.IBM, IBMs Learning Transformation Story 25.NYSE Panopto Case
Study, 6 Ways NYSE Euronext Uses Panopto to Improve its Business
26.Microsoft, ROI of Building a Company-wide,Video Podcasting
Portal Using MS SharePoint 2010 27.Forrester Research, Leveraging
Live Streaming And On-Demand Video In the Enterprise 28.Gartner
Research, Magic Quadrant for Enterprise Video Content Management
29.Forrester Research, Pick The Right Webcasting Tool To Drive
Customer Or Employee Engagement 30.PWC, Millennials at Work:
Reshaping the Workplace