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this presentataion is prepare on a case study.
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WHIRLPOOL OF INDIA
In a pool of mess
CASE STUDY
THE TROUBLE…..
HOW A WHITE GOODS MARKET LEADER LOST MONEY , MARKETSHARES – AND FINALLY , IT’S MANAGING DIRECTOR.THUS, HOW WILL THE
COMPANY SURVIVE ??
INTRODUCTION
• Whirlpool Corporation is a leader of the $100 billion global home appliance industry.
• Our appliances are marketed in nearly every country around the world.
• annual sales of approximately $19 billion in 2008.
• Whirlpool has 70,000 employees and maintains 67 manufacturing and technology research centers around the world.
• All major appliances categories, including fabric care, cooking, refrigeration, dishwashers, countertop appliances, garage organization and water filtration.
Key persons
Raj Jain (MD)
Jeff M. Fettig (CEO) Garrick D’Silva (Ex Chairman)
Leading Brands
• The Whirlpool brand is the world's No. 1 global appliance brand.
• Whirlpool markets some of the world’s most recognized appliance brands, including Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Bauknecht, Brastemp and Consul.
VisionEvery Home… Everywhere… with Pride, Passion and Performance
• Pride... in our work and each other• Passion... for creating unmatched customer
loyalty for our brands• Performance... that excites and rewards global
investors with superior returns• We bring this vision to life through the power of
our unique global enterprise and our outstanding people... working together... everywhere.
Mission
• Everyone, • Passionately
Creating Loyal Customers for Life
Values
• Respect• Integrity• Diversity and Inclusion • Teamwork• Spirit of Winning
PROBLEMS
• Continuous Fall in market share
• lost at least 18 senior executives • Distributers are not satisfied
Financial year 2002 1st quarter of 2004
Washing machine 20.8% 14.5%
Refrigerators 22.8% 22.2%
STRENGTH WEAKNESS
OPPORTUNITIES
TREATS
SWOT
STRENGTH
• large experience executive team.• market leader• Large market share• Big brand name• Global operating platform• Best trade position
WEAKNESS
• Reducing market share• Reducing profit• Resignation of senior executive• Lack of strategy
OPPORTUNITIES
• To arrange capital• Providing attractive schemes • regain leadership from LG.• AC and Microwave category are larger and fast
going categories • Growing Asian market
THREATS
• LG, Samsung, and other companies are most competitors
• Reducing market share.• Distributors getting angry and leaving the
network.• Increase raw material cost
Recommendation
• Motivate distribution channel• needs more aggressive and competitive
promotions• Healthy environment between top executive• Re-entering in market with penetration pricing
and attractive scheme.
PRESENTED BY:-1.PRAKASH GUPTA2.BRAJEESH BAGHEL