Where's all the good content? Presentation by Rachel Miller @AllthingsIC

Where’s all the good content?

Rachel MillerFounder, All Things IC

@AllthingsIC

www.allthingsic.com #makinganimpact15 @AllthingsIC

www.allthingsic.com @AllthingsIC


We’re surrounded

Content is…


“Effective when it aligns with org’s goals and culture” @dhillwhi

“Best when crafted with commitment for the right audience” @Wednesday_IC

“Pointless unless you have great platforms to get it to people” @dordfordesq

“Content is king, distribution is queen”@Kstillmancomms

Content is…


“A nice bacon sarnie & mug of Yorkshire Gold tea. Content depends on the communicator’s mood”@GaryTaylorPR

“Fast track to somewhere you don’t want to be if you don’t get it right” @welshnat007

“Engaging, action driven and measured” @Susanne041120


Average human attention span in 2000 = 12 seconds.In 2013 = 8 seconds.

Microsoft (2015)

The shortest distance between two people is a story



Constantly evolve

Have you got the tools you need?

The average lead pencil will draw a line 35 miles long or write 50,000 English words


Beware the comms blingwww.allthingsic.com #makinganimpact15 @AllthingsIC


Audience


Making content engaging



Real...


Accurate



My swipe file on Pinterest (secret board)


Experiment constantly – the swipe file



How to get in touch

[email protected]

@AllthingsIC

www.allthingsic.com


Business

Where's all the good content? Presentation by Rachel Miller @AllthingsIC