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WHERE SOCIAL MEDIA MARKETING IS HEADED IN 2013Friday Presentation by Jerry Silfwer, 25th of January 2012

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“TRADITIONAL MARKETING MAY BE DEAD, BUT THE NEW POSSIBILITIES OF PEER-INFLUENCED, COMMUNITY-ORIENTED MARKETING, HOLD MUCH

GREATER PROMISE FOR CREATING SUSTAINED GROWTH THROUGH AUTHENTIC CUSTOMER RELATIONSHIPS.”

Bill Lee, Harvard Business Review, August 9, 2012

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MADISON AVENUE STRIKES BACK

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1. PEOPLE EXPECT VISUAL COMMUNICATION2. PRODUCTION SKILLS IS KEY IN DIGITAL3. SOCIAL IS A GREAT PLACE FOR BIG IDEAS4. OOPS! SOCIAL DO NEED HUGE BUDGETS5. EACH MILLISECOND OF ATTENTION COUNTS — ADAPTING A K-POP MINDSET6. WILL PAID, EARNED AND OWNED BLEND? YES!

MADISON AVENUE STRIKES BACK

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SHOWING INSTEAD OF TELLING

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1. BRANDS MUST WALK THE TALK ONLINE2. DO NEXT-LEVEL-STUFF OR FANS DIE FROM BOREDOM3. FANS ARE NO LONGER IMPRESSED BY EASY STREET4. BRAND PLATFORMS MUST BE RAZOR SHARP5. THE LAUNCH IS DEAD, PRE- AND POST BUZZ IS KEY6. ONE BRAND, ONE MESSAGE, ONE EXPERIENCE

SHOWING INSTEAD OF TELLING

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“ARE YOU NOT ENTERTAINED?”

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1. IT’S SOCIAL MEDIA, NOT COSMETIC MEDIA2. AUTHENTICITY IS A HYGIENE FACTOR3. BRANDS MUST BLEED FOR THEIR AUDIENCE4. PLEASE ALL AND YOU PLEASE NO-ONE5. PLAIN VANILLA WON’T GET YOU ANYWHERE6. BRANDS: BE A GLADIATOR... NOT A FUCKING CLOWN

ARE YOU NOT ENTERTAINED?

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THE HIPPIE WEB IS DEAD

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1. “SOCIAL MEDIA EXPERT” MEANS NADA2. THE DAYS OF CASUAL FOLLOWS AND LIKES ARE ENDING3. THE HYPE IS DEAD AND 6 FEET IN THE GROUND4. MORE TEACHERS, LESS PREACHERS5. MOST ONLINE FAN BASES ARE WORTHLESS6. IN-HOUSE IS GAINING IN SKILL VERSUS AGENCIES

THE HIPPIE WEB IS DEAD

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ENTER THE MONEY WEB

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1. THE TRANSACTIONAL WEB IS KEY2. “SHOW ME THE MONEY!”3. ROI, ROE, CONVERSION, LEAD GENERATION, EMAIL LISTS4. RETENTION, ACQUISITION, CHURN, LIFE-TIME LOYALTY5. RE-INVENTED BUSINESS MODELS DRIVEN BY ONLINE6. CONSULTANTS MUST LEARN TO SPEAK “E-COM”

ENTER THE MONEY WEB

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TRENDS

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1. THE RISE OF GOOGLE+ VIA GOOGLE AUTHORSHIP2. FACEBOOK WILL CONTINUE TO DRIVE TRAFFIC3. GOOGLE WALLET WILL SLAP PAYPAL AROUND4. AFTER BIG DATA COMES CONTENT MARKETING5. .COM IS WHERE THE END GAME WILL BE HELD6. IN-HOUSE WILL CONTINUE TO GROW STRONG7. ONLINE CASE STUDIES WILL BE AGENCY CURRENCY

2013 SOCIAL MEDIA TRENDS

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2013 — ALL OR NOTHING

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DISCUSS

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