Social media marketing

Always link social media to your organisation’s goals.

Where are you going? Where would you like to be? How are you going to get there?

Social can help you reach your goals.

Integrating your social media & organisational strategies

Organisational strategy

Marketing strategy

Social media strategy

How could it look in practice?

Organisational strategy

Sample goal: eradicate child poverty

Marketing strategy

Focus on reaching influencers who can help achieve this goal e.g. MPs

Social media strategy

Target MPs and other influencers on social media

Social media strategy templateYour social strategy MUST support your organisational and marketing strategies• Environmental analysis- SWOT/PEST

• Set SMART objectives

• Key messages

• Priority segments

• Positioning

• Evaluation

Marketing strategy template:http://bit.ly/strattemplate

• Which social platforms do your audience use?

• How are they using them?

• What’s the best way to engage with them on there?

Image copyright of Alexander Rentsch 2008

• Monitor how other organisations are using social

• Keep an eye on competitors, other charities, corporates and public sector bodies

• What can you learn and what can you apply to your organisation?

Be realistic about your resources. Social media always takes more time than you think.

How to be a social organisation:

• Social should be led from the top

• Encourage everyone to be brand ambassadors

• Get a good social media policy

Image copyright of David Domingo

Thanks for listening

Do get in touch if you have any questions.

Zoe AmarFounder and Director ZOE AMAR COMMUNCIATIONS Email: zoe@zoeamar.com Website: www.zoeamar.com Phone: 07764498168Twitter: @zoeamar