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Part A: 17 examples of purpose. Part B: 6 questions to discover your purpose.
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What is your purpose?
Part A17 examples of purpose.
Part B6 questions to find your purpose.
Part A
17 examples of purpose
Example # 1
Tea making
https://www.honesttea.com/about-us/our-missionhttp://blog.hubspot.com/marketing/inspiring-company-mission-statements
Example # 2
Urban farmers
Locally, in an environmentally friendly way, make fruit and vegetables that taste better.
http://www.imagebase.net/Concept/imagebase4_15
Example # 3
Makers of tools for farmers
http://money.cnn.com/2013/08/29/leadership/deere-sam-allen.pr.fortune/index.html
Help farmers do a better job feeding the world.
Further inspiration
http://www.slideshare.net/frankcalberg/farming-innovation
Example # 4
Produce tomato products and services that consistently achieve the quality and service expectations of customers.
http://hbr.org/2011/12/first-lets-fire-all-the-managers/ar/4
Turn tomatoes into juice in a way that is highly efficient and environmentally responsible.
http://hbr.org/2011/12/first-lets-fire-all-the-managers/ar/4http://www.managementexchange.com/video/paul-green-mashup-talk
Personal mission of Rodney Regert
Example # 5
Supermarkets
Make food shopping a joy, not a chore.
http://biztimes.com/article/20121001/BLOGS/121009990
Example # 6
http://www.google.com/intl/en/about/company/
Organize the world’s information and make it universally accessible and useful.
Idea
Help people find what they need when they need it.
Example # 7
https://twitter.com/about
Help people create and share ideas and information instantly, without barriers.
I was very excited about the idea of democratizing media, and that’s what mattered.
Livingston, Jessica: Founders at Work, p. 118.
Evan Williams
Twitter was born when its creators noticed
how alive and engaged they felt when
communicating with each other in real time over SMS.
http://www.mckinsey.com/Insights/Managing_In_Uncertainty/Delighting_in_the_possible
Example # 8
Education services
https://twitter.com/jimpknight/status/543005726588026880
Helping people understand the world
around them and the talents within them.
Helping people find and pursue their passion.
https://twitter.com/raymond_hofmann/status/532940141393088512
Creating the conditions that
help a person to grow.
http://larryferlazzo.edublogs.org/2012/06/04/you-cannot-make-a-plant-grow-you-can-provide-the-conditions-for-growth/
Inspiring people to be unique.
Example # 9
Hairdressing services
http://www.oprah.com/spirit/Discover-Your-Purpose-Robert-Holden/6
Help people feel good about themselves.
Example # 10
Elderly care
Help elderly people become self sufficientand to keep attached to family and friends.
Lars Kolind: The Second Cycle, p. 40.
Example # 11
Skincare companies
Help women feel beautiful.
A.G. Lafley and Roger L. Martin: Playing to win. How strategy really works, location 720.
Example # 12
Diagnostics companies
Help doctors and nurses save time, so they can serve more patients every day.
Adapted fromLars Kolind: The Second Cycle, p. 40.
Example # 13
Transportation services
http://blogs.hbr.org/taylor/2012/05/please_can_we_all_just_stop_innovating.htmlJoe Pulizzi: Epic content marketing, p. 118.
Democratize the travel experience.
Idea
Make the trip from a to b a social experience.
Example # 14
http://hbr.org/2014/05/from-purpose-to-impact/ar/1
Be a relentless ally for the individual investor.
Example # 15
Insurance services
https://www.iag.com.au/sustainable/reports/2011/purpose.shtmlhttp://blogs.hbr.org/2014/09/your-companys-purpose-is-not-its-vision-mission-or-values/
Help people manage risk and recover from the hardship of unexpected loss.
Example # 16
Makers of electronic devices
Connect people and enable communication any place, any time.
A smartphone is just one way to accomplish that..
A.G. Lafley and Roger L. Martin: Playing to win. How strategy really works, location 720.
Example # 17
Recycling services
http://www.blacksmithinstitute.org/
Serve yourself, pay what you think is fair.
Thank you very much in advance for your crowdfunding contribution.
When you give a tip or gift / pay / donate, you help to1. keep content openly accessible for anyone.2. keep content free of advertisements.3. support ongoing development - including updates to existing content
as well as creation of new content.
http://www.frankcalberg.com/thankyou
Part B
6 questions to find your purpose
Question # 1
What makes you feel alive?
Your purpose is not what you think it should be.
It’s who you can’t help being.
http://hbr.org/2014/05/from-purpose-to-impact/ar/2
Question AOn a scale from 0 to 100, how alive do you feel in your life?
Question B
What should you STOP doing to feel more alive?
Question C
What should you START doing to feel more alive?
Do a freewriting exercise on the question:
What makes you feel alive?
http://www.slideshare.net/frankcalberg/free-writing-25596835
Further inspiration
http://www.slideshare.net/frankcalberg/exercsises-about-feelingshttp://www.slideshare.net/frankcalberg/how-do-you-manage-your-emotions
Question # 2
What do you have a
natural talent for?
What are you naturally good at?
Question # 3
Why do you do what you do?
Question AWhat do you do?
Question BWhy do you do what you do?
Keep asking why to find your purpose.
Further inspiration
http://www.slideshare.net/frankcalberg/tips-to-increase-motivation
Question # 4
What are your personal values?
Further inspiration
http://www.slideshare.net/frankcalberg/questions-to-discover-your-values
Question # 5
What do you like about what is changing around you?
Further inspiration
http://www.slideshare.net/frankcalberg/pestel
Question # 6
What do people you help
really need?
When writing your purpose, focus on
benefits people get from what you do.
http://hbr.org/2011/12/first-lets-fire-all-the-managers/ar/3
Question AFor whom do you do what you do?
Question BWhat do the people, for whom you do what you do, really need?
Further inspiration
http://www.slideshare.net/frankcalberg/customer-needs
Further inspiration
http://www.associatedcontent.com/video/629108/what_is_your_real_added_value.html?cat=3http://blogs.hbr.org/govindarajan/2011/03/todays-innovative-idea-can-ris.htmlhttp://www.businessinsider.com/how-to-figure-out-your-life-purpose-2014-12http://creatingminds.org/tools/purposing.htmhttp://www.forbes.com/sites/stevedenning/2013/03/01/the-founder-of-21st-century-management-peter-drucker/http://hbr.org/2014/05/from-purpose-to-impact/ar/1http://www.oprah.com/spirit/Discover-Your-Purpose-Robert-Holdenhttp://www.mktgsensei.com/AMAE/Strategy/HBR%20on%20Strategy.pdf p. 48.http://www.slideshare.net/frankcalberg/stop-and-start-doing-exercisehttp://smartblogs.com/leadership/2014/05/02/3-dimensions-of-purposehttp://www.stevepavlina.com/blog/2005/01/how-to-discover-your-life-purpose-in-about-20-minutes/http://www.teachthought.com/learning/finding-purpose-teacher/http://www.wikihow.com/Find-Your-Life's-Purposehttp://youtu.be/R-66hqoNddkhttp://youtu.be/0TkEA3awGnchttp://youtu.be/iAZwvTV3CyQhttp://youtu.be/C8RVV57Mj3g
Thank you for your interest. For further inspiration and personalized services, please feel welcome to visit http://frankcalberg.com
Have a great day.