Book review on

RepositioningSubmitted ByNilesh Holkar (36)Nilesh Kalmegh(37)Nisha Khera (38)Nitish Tewary (39)Omkar Banore (40)

Introduction“Repositioning” book is written by Jack Trout

along with Steve Rivkin It was published in the year 2010Jack Trout is one of the most famous

marketing gurus in the worldStratergies of the Companies like

Intel,IBM,AT&TandProcter&Gamble etc was influenced by Jack Trout

What is repositioning

Repositioning is how you adjust perceptions about you and your competition and not about changing peoples mind

Be Focused on one powerful differentiating idea and drive it into your consumers mind

It is not about what you want to do but what your competitors will let you do

Need for repositioningChanging customer needsGrowing market competitionMeet customer requrementsLoss in companies salesStagnant product benefitsEmerging new technologies

Repositioning the competitionWhen you go to attack your competitor,

beware of getting attack in return Find a weakness in the leaders strength and

attack at that pointIts not about a priceRepositioning a competitor in its place

Difficulties in repositioningMinds are hard to changeCorporate egoConsumer memoryDifficult to predict the resultTime taken by the CEO to implement

ConclusionCreate a differentiating idea over competitor

and project it in consumers mind The best way to really enter minds that hates

the complexity and confusion is to oversimplify your message

THANK YOU