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I’m not a MAC. I’m not a PC.

What happened to the promise of 1984?

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A brief look at gender stereotyping in advertising.

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Page 1: What happened to the promise of 1984?

I’m not a MAC.

I’m not a PC.

Page 2: What happened to the promise of 1984?

I am the woman who works while two guys bicker about

who is the bigger tool.

Page 3: What happened to the promise of 1984?

I wonder who makes the

computer for me?

Page 4: What happened to the promise of 1984?

Whatever happened to thepromise of 1984?

Page 5: What happened to the promise of 1984?

Why is color absent?

Page 6: What happened to the promise of 1984?

Why is white and grey sopervasive?

Page 7: What happened to the promise of 1984?

In 1984, women were colorful and groundbreaking.

Page 8: What happened to the promise of 1984?

Now, women are absent.Or presented as peripheral devices.

Or insulting gender stereotypes.

Page 9: What happened to the promise of 1984?

Men are portrayed as machines.

Page 10: What happened to the promise of 1984?

So much for groundbreaking.

Page 11: What happened to the promise of 1984?

It’s 2007.

Page 12: What happened to the promise of 1984?

It is time to transform media images!

Page 13: What happened to the promise of 1984?

Remember the bold, colorful, smashingpromise…

Page 14: What happened to the promise of 1984?

…of 1984.