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The role of a Marketing Consultant in setting up a lead generation system for Small and Medium Businesses
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Marketing Consultant
What does a Marketing Consultant do ?
“Marketing is the process of identifying, anticipating and satisfying customers’ requirements profitably”
Chartered Institute of Marketing
“A Consultant is a ‘professional’ who provides professional or expert advice in a particular area“
Wikipedia
And so it follows that a marketing consultant “provides expert advice about the process of marketing”
Elements of marketing an SME
• Identifying a group or groups of customers who have similar buying needs and buying behaviour (market segments)
• Engaging with the group or groups of customers• Defining products and/or services to satisfy these needs• Creating competitive advantage by distinguishing your
product or service• Communicating the availability and benefits of the product
and services to the customers
Marketing – a lead generation system
• The Marketing Consultant is there to help you set up a system that generates leads all day every day
• Provide advice on tools and techniques which will improve your lead generation systems
• Stay up to date with changes in the web marketing world
Changing nature of online Marketing
Trend Early Days Current
Advertising Generate Sales / Enhance Brand
Creates Awareness of web presence
Search Engine Optimisation Web site ranking Web / Social Media Sites
Lead Generation Broadcast messagesPositioning Your Business in the Right (online) Place, Right time
Lead Conversion Providing Information Providing Value
Referrals Word of Mouth Online too
