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What do VC's want? - Entrepreneurship 101 (2012/2013)

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This lecture focuses on understanding the motivation of private venture capital (VC) firms and how it affects their structuring of term sheets and legal agreements.

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Page 1: What do VC's want? - Entrepreneurship 101 (2012/2013)
Page 2: What do VC's want? - Entrepreneurship 101 (2012/2013)
Page 3: What do VC's want? - Entrepreneurship 101 (2012/2013)
Page 4: What do VC's want? - Entrepreneurship 101 (2012/2013)
Page 5: What do VC's want? - Entrepreneurship 101 (2012/2013)

¡  VC  motivations    §  Driven  by  their  model  §  Impacts  their  terms  and  expectations      

¡ Most  companies  aren’t  VC’able    §  Just  don’t  fit  the  “Big  Money”  model  § May  be  good  companies  and  businesses  

¡  But  if  you  are  than  you’ll  be  better  equipped  than  most  because  of  tonight  

Page 6: What do VC's want? - Entrepreneurship 101 (2012/2013)
Page 7: What do VC's want? - Entrepreneurship 101 (2012/2013)

¡  1,000  companies  ¡  10  investments  

§  2  may  be  widely  successful  (usually  1)  §  6  “land  of  the  living  dead”  §  2  fail  horribly  

¡ Winners  have  to  offset  my  losers    ¡  Start  ups  10-­‐12x  return  in  5-­‐7  years  ¡  Existing  companies  5-­‐7x  in  4-­‐5  years  

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¡  A  company  that  doubles  isn’t  enough…  ¡  Every  opportunity  has  to  have  the  potential  to  be  a  home  run  

 

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Page 10: What do VC's want? - Entrepreneurship 101 (2012/2013)

¡  You  Tube  sold  to  Google  for  $1.65  Billion  ¡  Sequoia  invested  $11.5M  received    $495M  

§  $3.5m  and  $8m  (in  2005/2006)      §  30%  of  the  company  

¡  43x  return  ¡  Only  VC  in  the  deal    

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¡ Great  deal!  

Page 12: What do VC's want? - Entrepreneurship 101 (2012/2013)

¡  6-­‐9  months  to  raise  capital  ¡  Several  meetings  

§ Want  to  get  to  know  you    §  Assess  your  “Say/Do”  factor  §  Close  to  truth  ▪  Builds  confidence  

 

Page 13: What do VC's want? - Entrepreneurship 101 (2012/2013)

¡  Personal  Recommendation:      §  Get  to  know  the  VC    ▪  Process  (who  makes  the  decision,  when  &  how  often)  ▪ Where  are  they  in  their  fund  life  cycle  ▪ What  was  their  last  deal  ▪  Talk  to  their  existing  CEO  ▪  Cash  available  to  invest/reserves  ▪  No  “Yes”  means  “No”  

§  Have  to  be  able  to  live  with  them  “til  exit  do  you  part”  

Page 14: What do VC's want? - Entrepreneurship 101 (2012/2013)

¡  Non-­‐binding  offer  to  invest  ¡  Outlines  the  general  terms  and  conditions  of  investment  § Which  may  change  

¡  Not  the  definitive  agreement  simply  a  place  to  start  

¡  Everyone  uses  it  

Page 15: What do VC's want? - Entrepreneurship 101 (2012/2013)

¡  Non-­‐heart  ache  terms    §  Company  name  §  Investors  §  How  much  §  Date    

 

Page 16: What do VC's want? - Entrepreneurship 101 (2012/2013)
Page 17: What do VC's want? - Entrepreneurship 101 (2012/2013)
Page 18: What do VC's want? - Entrepreneurship 101 (2012/2013)
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Page 21: What do VC's want? - Entrepreneurship 101 (2012/2013)

¡  Founders  ¡  Employees  ¡  Consultants  ¡  Students/universities/research  organizations  etc    

¡  Avoid  convoluted  IP  structures  §  Only  going  to  be  unwound  

¡  Never  give  a  VC  a  reason  to  say  no  

Page 22: What do VC's want? - Entrepreneurship 101 (2012/2013)

¡  Non-­‐competition  ¡  Non-­‐solicitation  

§  Customers  §  Employees    

¡  IP  Assignment  

Page 23: What do VC's want? - Entrepreneurship 101 (2012/2013)

¡  Ensure  one  common  motivator    ¡  Need  to  attract  talent  ¡  15%-­‐20%  (low  as  10%/12%)  ¡  New  CEO  ¡  New  executives  (sales,  tech  &  CFO)  ¡  Board  members  

§  Non-­‐VC  ¡  Pre-­‐$/Post-­‐$?  

§  Dilutive  to  you  

Page 24: What do VC's want? - Entrepreneurship 101 (2012/2013)
Page 25: What do VC's want? - Entrepreneurship 101 (2012/2013)

¡  Pref  shares  §  Accrue  §  Price  +  dividend  convert  

 

Page 26: What do VC's want? - Entrepreneurship 101 (2012/2013)
Page 27: What do VC's want? - Entrepreneurship 101 (2012/2013)

¡  Protects  an  investor  from  down  round  §  Keeps  the  investor  whole  in  bad  times  §  As  if  their  investment  had  been  done  at  the  current  lower  price  

§  Full-­‐ratchet  § Weighted  average  

Page 28: What do VC's want? - Entrepreneurship 101 (2012/2013)

¡  VC  can  ask  to  have  the  company  buy  back  shares  

¡  Life  of  the  fund  ¡  Investors  in  funds  want  their  money  back  ¡  Outcome:  

§  Forces  a  sale  §  Get  minimum  investment  back  (P+dividends)  

 

Page 29: What do VC's want? - Entrepreneurship 101 (2012/2013)

¡  Power  of  “OPM”  §  Get  to  know  your  VC    § Won’t  matter  in  good  times  §  Can’t  tell  you  what  to  do  but  prevent  you  from  doing  things  

Page 30: What do VC's want? - Entrepreneurship 101 (2012/2013)

¡  60-­‐66  2/3%  §  Change  nature  of  the  business  (acquire/divest)  §  Change  capital  structure/articles    ▪  Default  approval  over  future  financing  

§  Approve  business  plan/operating  plan  §  Change  in  key  employees  (defined  term)  §  Creation  of  ESOP  §  Unbudgeted  expenditure  in  excess  of  $5,000  §  Non-­‐arms  length  transactions  §  ….  

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¡ Monthly  prepared  financial  provided    §  20-­‐30  days  from  month  end  

¡  Quarterly  financials    §  Actual  vs  budgets  

¡  Board  material    ¡  Yearly  operating  plan    

§  (30  days  prior  to  beginning  of  fiscal  year)  

Page 32: What do VC's want? - Entrepreneurship 101 (2012/2013)

¡  Founder  restrictions  ¡  Drag  Along  

§  VCs  need  exit  ¡  Tag  Along  

§  I  can  sell  a  portion  if  you  can  

Page 33: What do VC's want? - Entrepreneurship 101 (2012/2013)

¡  Friends  and  family  ¡ Move  to  5  

§  2  investor  §  2  founder  §  1  independent  §  Expect  material  in  advance  of  meeting  §  Only  a  meeting  if  the  VC  is  there  ▪  Defer  once  

 

Page 34: What do VC's want? - Entrepreneurship 101 (2012/2013)

¡  Acceptance  &  Exclusivity  §  Deadline  for  acceptance  §  Use  the  time  to  negotiate    §  No  “shop”  ▪  Applies  to  company,  depending  on  stage  founders  

 Be  careful  what  you  ask  for  …don’t  send  the  wrong  message    

Page 35: What do VC's want? - Entrepreneurship 101 (2012/2013)