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bootstrapping MaRS Discovery District April 10, 2013 Charles Plant

Bootstrapping - Entrepreneurship 101 (2012/2013)

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Bootstrapping is the process of building your business from your own funds and the revenue from customers, instead of raising money from outsiders such as angels and venture capitalists. This is the method most startups use to build their companies. In this lecture, Charles discusses the formula for successful bootstrapping, including what to do before and during the growth of your startup.

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Page 1: Bootstrapping - Entrepreneurship 101 (2012/2013)

bootstrapping    MaRS  Discovery  District  April  10,  2013    Charles  Plant    

   

Page 2: Bootstrapping - Entrepreneurship 101 (2012/2013)
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what  do  these  companies  have  in  common?  

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what  is  bootstrapping?  

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why  would  you  want  to?  

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the  best  companies  ever  

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100,000  new  businesses  

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1850  look  for  funding  

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30  exits  

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some  facts  about  VCs  

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research  in  moMon  

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before  you  start  

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line  up  credit  ahead  of  Mme  

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find  a  mentor  

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pick  the  right  business  

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geOng  going  

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find  the  pain  

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simple  business  plan  

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earn  some  consulMng  revenue  

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start  building  your  product  

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ramping  up  

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leverage  relaMonships  -­‐  microsoQ  

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find  the  fox  

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look  for  service  opportuniMes  

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solve  a  problem  

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low  hanging  fruit  

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land  a  sale  

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you  will  need  credibility  

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meeMng  big  compeMtors  head  on  

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get  some  revenue  

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low  overhead  

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keep  costs  variable  low  fixed  costs  

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find  employees  who  will  share  the  risk  

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leverage  suppliers  

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build  a  product  

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figure  out  your  business  model  

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do  it  again,  and  again  and  again  

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and  then  what  

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once  you  have          

• products • reference accounts • a working business model • the right people • exponential growth

you  should  go  out  and  raise  money          

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quesMons?  

@cplant  materialminds.com/blog