Mobile Device Usage Challenges

Heather McGeachy , Market Researcher

November 2015

2

Background & Summary

Various testing methods, November 2015, focused on: Current usages/preferences

Workshops: WW45 Dallas 1:1s: WW47 PDX 1:1s: WW46Online community: Q4

Total sample size=78(PDX 1:1s: 15, Dallas 1:1s: 14, Online community: 30, Workshops: 20)

Recruiting criteria: age, gender, income, education, device ownership

Favorite device: smartphone & growingTop specs (smartphone): battery, performance, ease of use, OS, storage Appeal of Voice: voice input is appealing, occasionally usedCharging: devices charged in the bedroom, rarely used when chargingWants: connected devices, better battery/easier charging & better voice controlTop frustrations (across devices): battery, storage, slow, errors, not-repairable/upgradable/customizableCommon Accessories: Headphones/mouse most common

Summary of Findings

3

Demographics

48%

53%

Gender

femalesmales

23%

23%17%

28%

9%

Age18-2930-3940-4950-5960+

22%

24%24%

18%

12%

Income

<50k50-70k70-100k100-150k150k+

n=78

75%

6%

18%

1%

Employment

full timepart timeself-employedstudent

Usages & Preferences

5

Favorite device=Smartphone, growth over Q3 data (phone/laptop) [Which of your current devices is your favorite?]

N = 78

Smartphone Laptop Ultra-book Notebook

Tablet Desktop All-in-one PC

Others Gaming Console

59%

12%16%

10%

3%

67%

15%10%

6%1% 1%

Q3Q4

I love how my address book, maps, calendar and addresses found in email can all connect. (if I start typing Johnny it goes from address book to maps, or start typing Johnny in the text app and it finds where someone named Johnny

sent me an email). I like that everything is connected and it tries to figure out

what I want! ~Demi

6

Do Not Care Somewhat Important Very Important0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

apps. avail. syncing battery display performance screen size design eco OS thickness brand weight

ease of use voice communication cameras storage

Top 5 specifications: battery, performance, ease of use, OS, storage

[Define the importance level of the following when purchasing new devices:]

N = 44

7

Voice Control: sometimes used and is appealing as an input method

48%

20%

14%

11%7%

[Rate how often do you use voice commands or use a voice-assistant like Siri or Google:]

Sometimes useOften useI have never usedI have used once, never tried againUse whenever possible

1

2

3

4

5

11%

23%

23%

14%

27%

How appealing is using voice as an input method for any device? [1-5]

Total: 27% (often + when possible)

Total: 25% (never use) 34% (1-2)

41% (4-5)

8

Charging habits: Devices are charged in the bedroom, sometimes used while charging

44%

11%

27%

17%

[Select where at home your devices are usually charged]

Bedroom

Kitchen

Living Room

Home Office

smartphone laptop tablet3

100

17

19

1

2311

3

1 4

5

[Rate how often a device is used while it is charging]

always often sometimes never

9

Users want: more connected devices, better voice and charging solutions [What do you wish your current devices could do?]

“I want a Google Now-based home assistant that can

control my lights and appliances.”

“I want devices to transfer pictures and files among

themselves..”

“Last forever without recharging.”

“I wish all the devices had the same charging system”

“ I want to have longer battery life”

“I also love voice commands - when they work“

“I want better voice technology.”

ConnectedDevices Voice Charging

Allowing devices to control temperature, lights & security.

Connect to otherdevices such as TV.

Voice is appealing, but has issues.

Battery life is still a concern.

Appetite for a single wireless charging

solution.

10

Top Frustrations (smartphone): battery life, storage, slow, errors, it breaks[List top 3 frustrations for your smartphone]

Q3 Q4

battery, displayTooSmall, notUpgradable, storage, errors battery life, storage, slow, errors, it breaks

11

Top Frustrations: *gaming console & wearable, desktop, tablet, laptop/2-1:

[List top 3 frustrations for your {device given}]

*not upgradable/repairablegraphics not as good as pccustomizable / limited useerrorssigning in is a painbulky / not portablebatteries on remotes/controllers

buying gaming consoles imo are a waste since in a year

or two it will be old and obsolete

*batteryinaccuracy of step countingdesign of bands (ugly)scratches / not durablelimited usescreen too smallapps not goodsyncing is a pain

hard to see screen without my reading glasses!

Gaming ConsoleN=14

WearableN=11

*not portable / clunky / largenot easily upgradable/repairableloudtoo many cordsviruses / securityinterface not easy to useerrorsconnectivity

It is large and takes up space

Desktop/AiON=21

*batterystorageslow / errors / crasheswifi onlynot upgradable/customizable/repairable/limited use

display dirty/scratchinglow quality-display /camera/soundweight / size

constant software updateskeyboard accuracyInterface OS/ease of usecost

Limited uses - can use for checking email and

facebook but not to do work

TabletN=23

*battery*not upgradable/customizablerepairable/storageslow / errors / crasheslow quality-display /keyboard/pad/soundtoo heavy/bulkyinterface OShigh costno phonerequires accessories-keyboard/mouse

Keyboard & trackpad are not easy to use-when I travel I take

separate keyboard & mouse, making it awkward to travel

Laptop/2-1N=32

12

Common Accessories: Headphones\mouse most common[Select accessories used with a currently owned device (laptop, smartphone, other)]

headphones

mouse

speakers

keyb

oard TV

game contro

ller

wireless

charging

docking st

ation

screenca

sting devic

eother

0

5

10

15

20

25

30

35

Backup

14

What do you carry daily?[Select all the devices you leave the house with during your normal work week.]

Smartphone Laptop Tablet Wearable0

5

10

15

20

25

30

35

40

45

15

Content is stored on hard drives (external/internal)[Where do you store your content, such as pictures, movies, music, personal documents, etc] *multi-select answers

38

28

22

2

Device Hard driveCloud StorageExternal Hard driveHome Server

16

Device Types/Brands, surveyed users owned: Apple/Samsung smartphones, Apple Tablets, Xbox Gaming Console[List all brands/device types you own]

Smartphone Tablet Desktop Laptop Gaming Wearable Other0

5

10

15

20

25

30 SamsungAppleMotorolaAcerLenovoNintendoplaystationxboxDellWindowsLGFitbitNikeSonyHPOther

17

Q3: Specs ranked: thickness, weight, storage, performance, OS[Rank the listed specifications for *computing device according to your preference]

N = 78

1=Most Important 2 3 4 5=Least Important

apps. avail. syncing battery display performance screen size design eco OS thickness brand weight ease of use

voice communication cameras storage