By: Florind Metalla

WEDO4U.CA? Connect users to

contractors for their renovation needs

Eliminate the hassle of searching for a contractor

Educate users on prices, trends, and hiring tips

Provide an advertising platform for contractors

Key Features

Project Submit Button Contractor Profile

◦ Comments◦ Reviews◦ Ratings◦ Insurance◦ Licensing Information

Internal Search Engine Matchmaking System Contracting Sections Tips Latest Trends & Styles

Meet Bob Motley 42 year old male College graduate Married home owner

with 3 kids Marketing Manager at

Dunder Mifflin Paper Company

Big sports fan Wants the best for his

family Workaholic

SWOT Analysis

Strengths Weaknesses Cost effective Reduces time and effort World-wide 24-hour a day, 7-

day a week visibility Superior marketing capabilities Expertise in business and the

construction industry Lack of strong direct

competition from online resources

All contractors licensing is verified by employees, ensure quality of service to project owner’s

Established Competition Growth will be needed to be

able to cover expenses and generate revenue

Amount of contractors and project owners growth is dependent on each other, must establish both to be successful

Swot Analysis (Cont’d)

Opportunities Threats Public demand for more

convenient and more affordable means for business and homeowners to connect with contractors

Increased use of Internet use for the purposes of locating resources and conducting business online

Limited advertising budgets associated with small to medium-sized businesses

Increasing amount of home owners doing their own renovations, limiting the need for contractors

Competition starting a price war, and/or reproducing our value added features

Internet security becoming more crucial, as many businesses rely on information resources to remain successful

Competitive AnalysisHandyCanadian.com

◦ Leading resource for conveniently finding quality, reliable Canadian contractors via the internet

Home Service Club of Canada◦ Bonded & insured Toronto contractors

Ontario Contractors◦ Nonbiased/nonaffiliated/non-ranking

database directory of contractors

Marketing StrategyOffline

Marketing:◦ Magazines

Reno & Décor Ontario Design

◦ Local News Papers Metro News

◦ Radio Stations Evanov Radio Group

Z103.5 The Jewel 88.5

Marketing Strategy (Cont’d)

Online Marketing:◦Search Engine Optimization (SEO)◦Metronnews.ca◦Social Media

Facebook Twitter LinkedIn YouTube Blogs

◦Constant Contact

THANK YOU!