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Hewson | Group
Simple & Effective Website DIY
For Your Small Business
Easy to Implement Strategies,
Tools and Process
October 6, 2015
Hewson | Group
Today’s Agenda
• Introductory Topics (30 minutes)
• Live Fire Exercise! (60 minutes)
• Q&A (throughout)
Hewson | Group
Introductory Topics
• Why have a website?
• Types & uses of websites
• Role of website in digital marketing
• “Need to have” items to get started
• Website building resources
• Additional digital resources
• Analytics
• Other fun stuff to consider
• DIY process and costs
• Outsourced process and costs
Hewson | Group
Why Have a Website?
• Legitimacy
• Visibility
• Leads
• Customer Service
• Commerce
Hewson | Group
Uses and Types of Websites
Objective
• Presence/Info
• Return Engagement
• Leads
• Participation
• Sales
Type
• Brochure
• Dynamic Content
• Inbound Marketing
• Community/Forum
• eCommerce
Hewson | Group
Digital “Ecosystem”
- Organic - SEO- paid
- owned- paid
- owned
- owned
- owned
- owned
- owned
visits
Info
Engagement
Community
eCommerce
CMS*/HOSTING
Website.comWebsite.com Leads
*CMS = Content Management System
Hewson | Group
“Need to Haves” for Website
1. A Plan
2. A Host
3. A URL
4. Navigation/Architecture/Code base
5. Design
6. Content, e.g.:– Text
– Images
– Multimedia
7. Interactive “Functionality”, e.g.:– Sign-up Forms
– Calendars
– Maps
Hewson | Group
“Need to Haves” for Website
1. A Plan
2. A Host
3. A URL
4. Navigation/Architecture/Code Base
5. Design
6. Content, e.g.:– Text
– Images
– Multimedia
7. Interactive “Functionality”, e.g.:– Sign-up Forms
– Calendars
– Maps
Start Here!!
Hewson | Group
Creating a Plan
• Determine your desired goals for your site
• Determine your desired level of investment
– Time
– Effort/Skills requred
– Money
• Think about your customer
• Look at your competition
• Choose a path
– DIY
– Outsourced
Hewson | Group
“Need to Haves” for Website
1. A Plan
2. A Host
3. A URL
4. Navigation/Architecture/Code
5. Design
6. Content, e.g.:– Text
– Images
– Multimedia
7. Interactive “Functionality”, e.g.:– Sign-up Forms
– Calendars
– Maps
– eCommerce
Primary
DIY Toolset,
Content
Management
System
Hewson | Group
“Need to Haves” for Website
1. A Plan
2. A Host
3. A URL
4. Navigation/Architecture
5. Design
6. Content, e.g.:– Text
– Images
– Multimedia
7. Interactive “Functionality”, e.g.:– Sign-up Forms
– Calendars
– Maps
– eCommerce
DIY Sourcing
Hewson | Group
Many Primary DIY Toolsets/CMS’ Available
• Hosting (Where all the content and code sits)
• Templates (Design and Navigation)
• Wix.com
• Weebly.com
• SquareSpace.com
• Shopify.com (eCommerce)
• BigCommerce.com (eCommerce)
• Wordpress (Complex, Powerful)
Many more, these are the current top tools for small business self service.
Hewson | Group
Endless Resources for DIY Sourcing
• Photos: Shutterstock, Flickr
• Video: Shutterstock, YouTube, Vimeo
• Audio: Soundcloud
• Email: MailChimp
• Maps: maps.google.com
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Analytics
• Google Analytics is powerful and useful, for free!
Hewson | Group
Other Stuff to Consider
• You can’t forget your mobile visitors
• Decide how much time/effort you and your business can give to digital marketing, ongoing
• Consider an ongoing content strategy for engagement, visitor growth, leads or commerce– Blog on Site
– Etc
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Costs - DIY
• Hosting/Site fees: Free, or $8/mo., and on up
• Image/Video: Licencing Fees or Create your own
• eCommerce: % of sales typically
Hewson | Group
Costs - Outsourced to Hewson Group
• Simple Site: $1,000 - $2,500 fixed fee
– (up to 10 pages, light customizing of Wix or Weebly
templates)
• Complex Site: $5,000 - $20,000
– 10+ page types, unique templates, complex functionality,
customer database development, etc)
• Add-ons (based on custom scope): $100/hour
– Digital Plan Development
– Social media implementation
– Content creation
Hewson | Group 18
Thanks, now go get started!
Bill Hewson, CEO @ Hewson|Group
1.203.610.4649
@bill_hewson
Bill
