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We Are the NATION , the NATION OF DOMINATION !!!!
NEW
S
COMPANY’S MISSION:
“Saving people money so they can live better ”
LEADERSHIP :
Sam Walton
“Save Money Live Better,"
1962 - 64
1964 - 81
1968 - 81
1981- 92
1992- 2008
2008 onwards
WAL-MART : EVOLUTIONWAL-MART : EVOLUTION
1962 : 1ST Store in Rogers , Arkansas , USA : sales of over $ 1 million : early success rapid expansion Oklahoma & Missouri
1970 : WALMART STORES INC Bentonville , Arkansas .
1972 : Listed in NYSE
WAL-MART : EVOLUTIONWAL-MART : EVOLUTION 1972 - 80 : developing years of super power - Everyday low price - Increasing numbers of stores - Customer Centric approach - Wal-mart cheer - Increasing Sales , profits - Increasing employees - Hutchison shoe co. - Starting of diversification - Use of technology
WAL-MART : EVOLUTIONWAL-MART : EVOLUTION1987 Wal-Mart Satellite Network (largest private satellite communication system in the U.S.) 1988 David Glass named chief executive officer of Wal-Mart Stores, Inc.1988 First Supercenter opened in Washington1990 McLane co.1992 Made in America2002 Sales $ 218 Billion Record sale of $ 1.43 billion in a day.
Medals of Honorssssssssss…………….
WAL-MART : WAL-MART : BUSINESS SEGMENTSBUSINESS SEGMENTS
RETAIL DIVISION - WAL MART Stores - SAM’s Clubs - Neighborhood markets - Wal-Mart International - Wal-Mart . Com
SPEACILITY DIVISION - Tire & Lube Express - Wal-Mart Optical - Wal-Mart Pharmacy - Wal-Mart Vacations - Wal-Mart Used Fixture Auctions
WAL-MART : CONCEPTSWAL-MART : CONCEPTS SAM’s Ten Rules Respect for the Individual Service to the Customer Strive for Excellence The Sundown Rule Exceed Customers' Expectations The "Ten-Foot Attitude" branded products at low cost open door policy
MISSION
MISSION
CHINACHINA
Wal-Mart’s International Wal-Mart’s International OperationsOperationsReason….. stiff competition from K-mart and
Target, becoming difficult to sustain its
double digit growth rate, to tap vast markets elsewhere, opportunities for discount stores.
Development center
NortheastDevelopment center
North
Development center
Southwest
Wall-Mart
Sout
h
Supe
r cente
r
Apr.
2000
1st Super center
Apr. 2001 2nd
Super
cente
r
Oct.
200
2 Super center
July 2005
its 48 th store
•Ground work started in 1994 and opened its first super center in August 1996 in association with Shenzhen International Credit Investment Company•The plan for Shanghai was cancelled due to government issues•But within the year of opening sales touched $120.8million
In 1998 sales climbed by 10%With that encouragement they open development centers in
In 1999 Wal-Mart ranked ninth among china’s retailers.In April 2000 opened its first super mart in north China, in association with Dalian Human Group Co. ltd.By the end of 2000 Wal-Mart’s investment in China was more than RMB 900 million ($108.7 million).In April 2001 opened its second super mart in Dalian and ninth store in china, with floor space of 21000 square meters biggest in the world
Now in ChinaSupercenters 97SAM'S CLUBs 3Neighborhood Markets 2Trust-Mart 100Associates More than 1.9 million
Wal-Mart’s International Presence in Wal-Mart’s International Presence in 20052005
Country Mode Of Entry
Year of Entry
JV partner/ Company Acquired
No. of Stores
Mexico Joint Venture
1991 Cifra 679+
Puerto Rico Wholly owned subsidiary
1993 Wal-Mart Puerto Rico,Inc.
54
Canada Acquisition 1994 Woolco Stores
262
Argentina Greenfield operations
1995 - 11
Brazil Joint Venture
1995 Lojas Americans’
149
China Joint Venture
1996 Shenzhen international Credit Investment Company
45+
Cont….Cont….
Country Mode Of Entry
Year of Entry
JV Partner/ Company Acquired
No. of Stores
Germany Acquisition 1997 Wertkauf and Interspar
91
South Korea Acquisition 1998 Makro Stores
16
United Kingdom
Acquisition
2000 Asda 282
Total - - - 1587
Wal-Mart’s Division Wise Operating Wal-Mart’s Division Wise Operating ResultsResults
2005 2004 2003
Division
Net sales ($ mn)
% of Total
% Increase
Net sales ($ mn)
% of Total
% increase-
Net sales ($ mn)
% of Total
Wal-Mart’s stores
191,826
67.3 10.1 174,220
68.0 10.9 157,120
68.4
SAM’s Club
37,119 13.0 7.5 34,537 13.5 8.9 31,702 13.8
Internati-onal
56,277 19.7 18.3 47,572 18.5 16.6 40,794 17.8
Total net sales
285,222
100 11.3 256,329
100 11.6 229,616
100
Operating Income from Operating Income from International OperationsInternational Operations
Fiscal year Operating Income (in $ million)
2005 2,998
2004 2,370
2003 1,998
Governance PracticesGovernance Practices
high degree of transparency in relation to career growth,
three months training to all new employee,
“standards training” to suppliers, employed 100 auditors to
conduct surprise inspections at supplier factories.
Charitable contribution by Charitable contribution by Wal-MartWal-Mart Between 1997 and 2004, Wal-
mart’s charitable contribution was around RMB 19.44 million.
In November 2004, it donated 1 million RMB (US$ 120,482) to help establish the China Retail Research Center at Tsinghua University.
List of honors received by Wal-Mart List of honors received by Wal-Mart in Chinain China
Prize- winning Company/store
year Honorary Title Award- giving Official Unit
1998 Advanced Food Sanitation Enterprise
Shenzhen Public Health Bureau
Lakeview Wal-Mart Supercenter (shenzhen)
2000 No Fake products Store
Shenzhen quality & Technology Supervision Bureau
2001 Good Reputation Store
Shenzhen quality & Technology Supervision Bureau
2000 Advanced Food Sanitation Enterprise
Shenzhen Public Health Bureau
Cont…….Cont…….
Prize- winning Company/store
year Honorary Title Award- giving Official Unit
Zhongshon Wal-Mart Supercentre (shenzen)
2000 No Fake products Store
Shenzhen quality & Technology Supervision Bureau, STDB
2001 Good Reputation Store
Shenzhen quality & Technology Supervision Bureau
2000 No Fake products Store
Shenzhen quality & Technology Supervision Bureau, STDB
The Approach to maintain EDLP
GPC (GLOBAL PROCUREMENT CENTER)
FINALIZATION OF SUPPLIER BASED ON
PRODUCT QUALITY PRICES SERVICE STANDARDS
STORE MANAGEMENTSTORE MANAGEMENTCombination of 95% Chinese
goods with Chinese workforce gave strong feel to Wal-Mart .
Store had wider aisles and smaller check out counters.
Local Chinese delicacies .Retail-tainment.
Wal-Mart's Supply chain
operations is not as efficient.
Competition was very high from
both local Chinese retailers and
foreign retailers.
Wal-Mart’s EDLP practice was
replicated by other retailers.
Wal-Mart’s golden
strategy was not fully
successful .
Transportation cost for wal-
mart in china was
high due to long distances.
In 2003, Wal-Mart’s
distribution center opened in “Tianjin” was
not utilized properly.
Suppliers were unhappy with the company’s sudden
price reduction practice.
VS
Wal-Mart entered china in 1994
First store in 1996 at ShenzhenIn a year sales touched $120.8 million
April 2001 9 stores with investment of $108.7 million
2004 Wal-Mart invested 1.6 billion RMB in china and established 45 stores
1
3
9
16
22
25
1999 2003 2004
Carrefour in china
• Entered and started in 1995• They studied the market differently• Entered into direct deal with the local
government assuring developments• They even acquired other retailers which is
against the governance • Expand there operations rapidly by 2001 they
had 27 hyper market and 3rd largest retailer in china
Comparison TableContext Carrefour Wal-Mart
Start 1995 1996
Strategies
Unethical EthicalLocalized approach Localized Approach
Simple procurement process
Complex procurement process
Decentralization Centralization
Joint Venture 8 Local RetailersWith investment
companyGPC 10 6Growth Inorganic Organic
•Freedom is given to each store manager•Store manager is responsible for any decision•He takes the decision on Product, Price, and Promotion of it
•Freedom is not given to any employees to take a decision•They follow the ten foot rule and Wal-Mart cheer •Pricing decided by Wal-Mart after conducting market survey
•85% of the products wear from the local market•Suppliers are instructed to negotiate with store manager for price and stocks
•90% of the products wear from the local market•They believe in controlling the suppliers
supplier relationship•suppliers are unhappy with sudden reduction in price •Suppliers were made to bear the losses caused by the reductions
Buyers Power•There is no concept of Brand loyalty•They bargain for the lowest price•Give importance for the culture
Thereat from competitorsCarrefour plan of 300 discount stores
Thereat of new entranceHome world group in northern china
RevelryStrong competition from the local players as the copy the EDLP strategy, and get supplies for low cost
Porter’s 5 Factor analysis
• They opened stores in places like Shanghai, Beijing, Chongquing, Qingdao, Shanyang and Wuhan by convincing the local government like they generate taxes, provide employment and help in overall development
• Acquired small retailers • By the time SETC finding out these violation of laws, Carrefour grown to a
position where they cant be stopped so SETC forced for an agreement. As follows• 35% ownership transferred to the local retailers• The number of holding companies where reduced to 13Government restriction Bijing, Shanghai, Tianjin, Guangzhou, Dalian,
Quingdao, Hainan, ShenzenShantou, Xiamen
4 Key Strategies used in
Second tier Cities and Rural
China :
Choice and Convenience
Price Leadership
Logistics Technology
Localized and training
WALMARTStrategies adopted in
China
35
WALMARTFuture Of Walmart
Expansion in Asian Markets
Expected Surge in Global sales-20 %
India’s Entry Strategy- Joint venture with Bharti Enterprises
37
Home World Group Statement made by Du Sha
Owner Home World Group
In any country you go to the world, it’s a local company which that leads the
industry such as Walmart in the U.S. and Carrefour
in France. In China it won’t be different.
WALMARTDisadvantages to Walmart
Competition from local players, Home world
Group
Advantage to Domestic retailers
Established supply chain network Knowledge of local tastes and preferences Support from Govt. of China
1700 Supermarkets and Hypermarkets Improvement in overall functionalityPoaching of trained workers from foreign chainsLaunch of loyalty programs Private-label products
Local Competitor’s Strategy