12BSM2Group members:• Ngo Thi Xuan Uyen 1258092• Tran Hong Dao 1258010• Le Hoang Phuong Anh 1258004• Vo Tung Thien An 1258001• Nguyen Phan Dang 1258009• Huynh Thanh Nguyen 1258042

Introduction

Background: • American multinational retail corporation

• The first store opening in Rogers, Arkansas

• Became publicly traded in 1972

• Has over 11,000 stores in 28 countries

• Total 65 banners1962

Walmart's operations are organized into three divisions: Walmart U.S, Sam’s Club, Walmart International

Mission and Vision Statement:

MISSON The purpose that Sam Walton set out to accomplish in 1962 “If we work together, we’ll lower the cost of living for everyone…we’ll give the world an opportunity to see what it’s like to save and have a better life.”

Mission and Vision Statement:

VISION “To provide quality product and service to our customers while remaining the market leader and striving daily to be the most admired company.”

Culture These principles has created a unique work culture at Walmart.

Service to our customers

Customer- 1st priority

Support associates

Connect customers &local community

Contribution of associated

Empower

Communication

Respect for the individual

Teamwork

Pursue high expectation

Innovation

Obey the laws and policy during operating

Fair

Honest

Striving for Excellence

Act with Integrity

Scope

Walmart Business

Walmart U.S

Walmart International6,337 stores in 26 countries.

In fiscal year 2015, net sales exceeded $136 billion.

Sam’s Club

Vudu

Private label brands

ServicesRetail goods, pharmacy, financial, wireless and photo lab services

STRENGTH· Scale of operation

· Wide range of product· International operation

· A focused strategy is place for HR & development· Huge and loyal customer base

· Offer low price to its customer in retail industry· Power brand in retail industry

WEAKNESS· High employee turnover

· Little differentiation· Negative publicity· Quality of product

· Simple retail outlet structure· Reduced profit margin in order to keep price lower than

competitor· Presence in relatively few countries worldwide

OPPORTUNITY· Retail market growth in emerging markets

· Rising acceptance of own label product· Trend toward healthy eating

· Online shopping growth· New location and store types offer Wal-Mart opportunities to exploit market development

· Adding more brands· Promote human labor laws

THREAT· Increasing competition from brick and mortar and online

competitors· Increasing resistance from local communities

· Rising commodity prices· The target of completion globally

· Exposing to political problems in the countries that Wal-Mart operate in

· Anti-dumping law· Tariff tax

SWOT ANALYSIS

Operations

Doug McMillon

Competitors

Marketing

Innovative Solutions for a Personalized Shopping Experience

The world's largest retailer The best and brightest technologists, including @WalmartLabs.

Walmart Mobile Walmart’s mobile apps innovate convenient ways to shop online or in-store.

Sam's Club Redesign Walmart’s mobile apps innovate convenient ways to shop online or in-store.

4 Main Factors of Walmartlabs

The Trending Page Big Fast Data Spark Studio Polaris

Big Data, Social and Mobile

Walmart has some of the best data scientists and the largest collection of commerce data in the world.

Mobile transforms the retail experience by bringing together online and stores – putting power directly in the customers' hands.

E-commerce Websites Globally

Walmart operates ecommerce websites in 10 countries: The United States, Argentina, Brazil, Canada, Chile, China, Japan, Mexico, South Africa, United Kingdom

ConclusionThe organization must work to seize opportunities in the areas:Online shopping New global stores and supercentersOffering an increased variety of products onlineCollaboration of the two strategies of backward integration and related diversification of products must be used.

Thank You for Listening