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Presentation by Paul Theisen of Culver Media regarding wallspaces and billboards. Given at GreenPearl.com's Building Owners Cash Flow seminar on May 13, 2009
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DEVELOPING NEW REVENUE STREAMS FROM
OUTDOOR ADVERTISINGMay 13, 2009
MAY 13, 2009
19 West 21st Street, Suite 601, New York, NY 10010Phone: 212.358.4000 * Toll-Free: 866.777.4445 * Fax: 212.206.8577 5-12-09
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OVERVIEW OF COMPANY:
* Started in 1996
* Focused on Outdoor Advertising
* Assists Building Owners & Public Facilities in Developing New
Revenue Streams
19 West 21st Street, Suite 601, New York, NY 10010Phone: 212.358.4000 * Toll-Free: 866.777.4445 * Fax: 212.206.8577
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TYPES OF OUTDOOR SIGNAGE:
* Billboards
* Wallscapes
* Scaffolding Wraps
19 West 21st Street, Suite 601, New York, NY 10010Phone: 212.358.4000 * Toll-Free: 866.777.4445 * Fax: 212.206.8577
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19 West 21st Street, Suite 601, New York, NY 10010Phone: 212.358.4000 * Toll-Free: 866.777.4445 * Fax: 212.206.8577
Billboard
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19 West 21st Street, Suite 601, New York, NY 10010Phone: 212.358.4000 * Toll-Free: 866.777.4445 * Fax: 212.206.8577
Wallscape
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19 West 21st Street, Suite 601, New York, NY 10010Phone: 212.358.4000 * Toll-Free: 866.777.4445 * Fax: 212.206.8577
Wallscape
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19 West 21st Street, Suite 601, New York, NY 10010Phone: 212.358.4000 * Toll-Free: 866.777.4445 * Fax: 212.206.8577
Scaffolding Wrap
19 West 21st Street, Suite 601, New York, NY 10010Phone: 212.358.4000 * Toll-Free: 866.777.4445 * Fax: 212.206.8577
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CHARACTERISTICS OF A SUCCESSFUL
OUTDOOR ADVERTISING SITE:
* Facing Vehicular & Pedestrian Trafficon Major Street
* Large enough to make an impact
* Unobstructed view
* Near Retail and Commercial Activity
19 West 21st Street, Suite 601, New York, NY 10010Phone: 212.358.4000 * Toll-Free: 866.777.4445 * Fax: 212.206.8577
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NYC REGULATORY ENVIRONMENT:
* Grandfathering of Certain Locations
* Advertising Permits In Certain Zones
* On-premise Permits
19 West 21st Street, Suite 601, New York, NY 10010Phone: 212.358.4000 * Toll-Free: 866.777.4445 * Fax: 212.206.8577
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REVENUE FROMOUTDOOR ADVERTISING:
* Fixed Rent
* Revenue Sharing
* Barter/Trade
19 West 21st Street, Suite 601, New York, NY 10010Phone: 212.358.4000 * Toll-Free: 866.777.4445 * Fax: 212.206.8577
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A SMALL SAMPLE OF CULVER MEDIA ADVERTISERS:
19 West 21st Street, Suite 601, New York, NY 10010Phone: 212.358.4000 * Toll-Free: 866.777.4445 * Fax: 212.206.8577
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HOW TO GET STARTED:
For a FREE Analysis of Your Properties, please call 212-358-4040
Culver Media19 West 21st Street
Suite 601New York, NY 10010