Visual Content Strategy for Brands

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Images are proliferating social media, on visual networks like Pinterest and Instagram and proving more effective on Facebook and Twitter. Users are more likely to engage with brands that post pictures, so check out these best practices for visual content strategy, tactics for executing images in social media and resources for finding visual inspiration. There are also a few apps to check out for where visuals may go next, including ThingLink and DigiSocial.

Text of Visual Content Strategy for Brands

  • 1.1Proprietary & Confidential 2011 Zcalo Group, LLC June 2013 @JessicaReed09 WHY AND HOW OF VISUAL STRATEGY FOR BRANDS IN SOCIAL MEDIA

2. 2 2013 Zcalo Group, LLC Why Images? 83% of learning occurs visually 90% of information transmitted to the brain is visual Images are processed 60,000X faster in the brain than text 3. 3 2013 Zcalo Group, LLC Why Now in Social? 4. 4 2013 Zcalo Group, LLC Images Taking Over Social Media 500 million photos are shared per day on average so far in 2013, which is on pace to become a 2x increase by the end of 2013, compared to share volume in 2012 70% of all social media actions involve a picture - Professor Mikolaj Jan Piskorski,Harvard University 5. 5 2013 Zcalo Group, LLC 44% of users are more likely to engage with brands if they post pictures than any other media. 6. 6Proprietary & Confidential 2011 Zcalo Group, LLC Image Strategy 7. 7 2013 Zcalo Group, LLC Best Practices Editorial No faces 8. 8 2013 Zcalo Group, LLC Best Practices Include Mascot 9. 9 2013 Zcalo Group, LLC Quotes account for 10% of Pinterests traffic Best Practices 10. 10 2013 Zcalo Group, LLC Best Practices Red Hues Multiple Dominant Colors 50% Color Saturation Medium Lightness 11. 11 2013 Zcalo Group, LLC Best Practices Background no more than 40% of total image area Vertical = Better 12. 12 2013 Zcalo Group, LLC Description & Hashtag To be shared, it must be found! 13. 13Proprietary & Confidential 2011 Zcalo Group, LLC Tactics 14. 14 2013 Zcalo Group, LLC Management Systems Be Efficient Be Responsive 15. 15 2013 Zcalo Group, LLC Pinnable Mail Email templates to feature specific pins with call-to-action Ensures Pinterest users receive email featuring images on topics theyve recently pinned 16. 16 2013 Zcalo Group, LLC Contests for the Win 17. 17 2013 Zcalo Group, LLC Gather the Influence 3,604,241 Followers 18. 18 2013 Zcalo Group, LLC Amplify through Paid 19. 19Proprietary & Confidential 2011 Zcalo Group, LLC Measure 20. 20 2013 Zcalo Group, LLC Analytic Platforms Offer More Only about 10% of conversations mention a brand explicitly on Pinterest Track which images are being shared, when and where theyre shared to determine the why that will influence strategy 21. 21 2013 Zcalo Group, LLC Analytic Platforms Offer More 22. 22Proprietary & Confidential 2011 Zcalo Group, LLC Resources 23. 23 2013 Zcalo Group, LLC Popular Images 24. 24 2013 Zcalo Group, LLC Popular Images 25. 25Proprietary & Confidential 2011 Zcalo Group, LLC Where to go next? 26. 26 2013 Zcalo Group, LLC Add rich media tags to an image to make it interactive 27. 27 2013 Zcalo Group, LLC 150MM snaps shared daily globally vs. Instagram 40MM/Day SnapChat 28. 28 2013 Zcalo Group, LLC DigiSocial Audio with Images 29. 29Proprietary & Confidential 2011 Zcalo Group, LLC Questions? Jessica Reed Emerging Media Strategist Zcalo Group Email: jreed@zocalogroup.com LinkedIn: JessicaReed09 Twitter: JessicaReed09 Sources: EVZdrop, HubSpot, Curalate, Hello! Society, PinLeague, ROI Research, Kleiner Perkins Caufield Byers, Dan Zarrella, Mashable, Pinterest