Visioning Workshop Agenda

Visioning Workshop

Agenda http://seeincolors.com

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Visioning Workshop Planning Document

1) Workshop Goal Statement !Our Workshop goal is to reimagine a Purposeful Vision for the Company/ Business Unit and to energise stakeholders to develop Innovative initiatives to start delivering to that vision.

2) Workshop Attendees & Logistics!All key stakeholders of COMPANY/ BUSINESS UNIT . For a 2 day workshop up to 30 people. For a 1 day workshop, less than 15 people.

3) Participant Homework!The role of “homework” is for all workshop participants to start thinking expansively about the COMPANY/ BUSINESS UNIT . All must complete and bring to the workshop on day one. It is not necessary to prepare powerpoint presentations!

Proposed Participant Homework: a) What business are we really in? If Disney is in the business of “making dreams come true”, and Body Shop “celebrates beauty with a conscience” then what business do you believe we are really in (be future leaning)?

b) What is the COMPANY/ BUSINESS UNIT ’s best kept secret? !This is a strength not widely known outside the company. Bring an object to share with the group that you believe is reflective of this best kept secret.

C) Company / Brand Inspiration!Bring to the workshop a reference of an example of a company or brand that you think we can learn from. (No restrictions on category or country of origin.) Inspiration to be pasted on an Inspiration Wall at the workshop venue.


Agenda Day 1 TIMING TOPIC OWNERSHIP INPUTS

8.30 Arrival / Tea and coffee Venue

9.00 – 9.15

Welcome by COMPANY/ BUSINESS UNIT leader

COMPANY/ BUSINESS UNIT

9.15 – 10.00

Setting the Visioning Context

- The importance of Purpose

Facilitator

10.00 – 10.30

Foundation Work Sharing: The COMPANY/ BUSINESS UNIT Lens


Core team inputs

10.30 – 11.00

TEA BREAK

11.00 – 11.30

Foundation Work Sharing: The Category / Competitive Context


Core team inputs

11.30 – 12.00

Foundation Work Sharing: The Human Lens /Customer


Core team inputs

12.00 – 1.00

What business is the COMPANY/ BUSINESS UNIT really in?

-Homework sharing

ALL Homework inputs

1.00 – 2.00

LUNCH BREAK

2.00 – 3.00

Discovering the COMPANY/ BUSINESS UNIT Business Challenge

- Homework sharing

ALL Homework inputs

3.00 – 4.00

The BIG AHA for COMPANY/ BUSINESS UNIT going forward…

ALL

4.00 – 4.30

Recap and close for Day 1 Facilitator


Agenda Day 2 TIMING TOPIC OWNERSHIP INPUTS

8.45 Arrival / Tea and coffee Venue

9.00 – 10.30 Imagining a new Purpose for COMPANY/ BUSINESS UNIT :

Tool 1: What Good could we do?

Tool 2: If we fully commited to one value / trend?

ALL

10.30 – 10.45 Sharing Ideas

10.45- 11.05 TEA BREAK

11.05 – 11.30 Define the COMPANY/ BUSINESS UNIT must have touch-points

ALL

11.30 – 12.45 Each Team Develops their best Vision idea using START, STOP, CONTINUE across the touch-points

ALL

12.45- 1.45 LUNCH 1.45 – 2.30 Share Key Activation Ideas ALL

2.30 – 3.15 Bringing the new Purposeful Vision to life by key COMPANY/ BUSINESS UNIT activities

ALL

3.15 – 3.30 TEA BREAK

3.30 – 4.30 Summarise the new Vision and Innovation Activities as Principles and Values to be upheld

ALL

4.30 – 4.45 Review progress ALL
