Dave Woodson Local Internet Marketing & Realtor® (219)872-8000

Why use video marketing?

1. no required

one of the most important aspects of video is

2. get

builds &

makes you the person behind the

3. is easy to

4. helps to increase

5. video helps get you (SEO)

6. it is from your computer to your phone to your tablet to your tv

Why use YouTube?

1. one of the top most visited sites

2. 2nd largest (behind Google who owns YouTube)

3. it is also a network

4. it is almost everywhere

(Roku, AppleTV, Smart TV’s, Cell phones)

How to make a video! (with & without a camera)

With Camera:

1. any digital camera from a point & shoot to HD camera

2.

3. Flip & Kodak (both are no longer being made)

Without Camera:

1. Screen

Jing/ SnagIt (pc & mac) free version

Camtasia (pc & mac)

ScreenFlow (mac)

2. Webinar

goto (paid)

zipcast (free)

Editing:

1. is best

2. keep to to 2 minutes long

Software:

iMovie (mac) less than 20

Magix (pc) around $100

Sony Vegas (pc) around $150

Avoid the Noid – Windows MovieMaker – yuck

Dave Woodson Local Internet Marketing & Realtor® (219)872-8000

Video Ideas?

1. FAQ

2. QTSA

3. solve a

4. intro videos of your staff

Upload & Optimize

Keyword Tool: http:/ / ads.youtube.com/ keyword_tool

1. go to where the is going to be

2. know what people are for

Drag & Drop:

Optimize:

1. title: no one knows you, make yourself

2. tag: tool

3. description: what did you just talk about

4. location: where are you, think

Tips:

- Post to YouTube and 3 or 4 other video sharing sites

- Add them to your social networks and your blog