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DESIGNERS AS CATALYSTS OF SOCIAL CHANGE
FRANCO PAPESCHI @BOBBYWATSON#SOCIALIMPACT #DESIGNFORCHANGE
DESIGNERS WILL NEVER BE CATALYSTS OF SOCIAL CHANGE,UNLESS...
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Palohoneywell
FROG + JLR / DIGITAL UX / DEC. 9, 2014 / PROPRIETARY & CONFIDENTIAL 7FROG + JLR / DIGITAL UX / DEC. 9, 2014 / PROPRIETARY & CONFIDENTIAL 7
FROG + JLR / DIGITAL UX / DEC. 9, 2014 / PROPRIETARY & CONFIDENTIAL 7
BURKINA FASOSENEGAL
MALI
LIBERIA GHANA
KENYA
CAMBODIA
CHINA
http://gobackpacking.com/photo-absolut-petrol/
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LIMITED RESOURCES, HUMAN BEHAVIOUR
WHAT IF SOME OF THESE COMPLEX ISSUES COULD BE MITIGATED BY IMPROVING THE HUMAN EXPERIENCEOF SYSTEMS, SERVICES & SOLUTIONS?
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REALITY IS MESSY AND UNPREDICTABLE.LEARN TO LOVE AMBIGUITY AND “NON-LINEAR PATHS TO CHANGE”.
*MARIANA AMATULLO | DESIGNMATTERS
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CHALLENGES
INCLUDING PEOPLE
GETTING LOST IN COMPLEXITY ADDING VALUE
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CHALLENGE #1: INCLUDING PEOPLE
SCALE, INTERCONNECTION AND DEPTH OF PROBLEMS = ALONE IS A NO NO
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FROM SUPERHERO TO CATALYST
FROM SUPERHERO TO CATALYST
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HUMILITY. EMPATHY.SHARED CULTURE.
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PARTICIPATORY RESEARCH
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STORYTELLING
UNDERSTANDING SOCIAL STRUCTURES
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ACTIVATE COMMUNITIES.
!
INSPIRE LOCAL CHANGEMAKERS
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COLLECTIVE ACTION TOOLKIT
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ABSTRACTION AND JARGON ADD BARRIERS TO ACTION
CHALLENGE #2: GETTING LOST IN COMPLEXITY
governance empowerment capacity-building stakeholder Global south
civil society disadvantaged development excluded beneficiaries impact field trip donors change
baseline power analysis low overhead microfinance ICT4D PPP (public-private
partnership) root cause sensitize scale-up ownership pro-poor mHealth mEdu mLife mAgri participatory decision-making
inclusive capabilities self-sustainability 33
DO YOU SPEAK NGO?
progressive disclosure emergent hierarchy stakeholder call-to-action content
strategy awareness engagement advocate click-through persona
archetype scenario o.o.b.e.
blueprint insights concept strategy design user user-centric trigger grid
module intent composition sketch workaround studio quasi-ethnographic
storytelling MVP customer development immersive
responsive flat white space 34
DO YOU SPEAK DESIGN?
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DESIGN THINKING & DOING, TOGETHER.IN-FIELD PROTOTYPING.
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A PROTOTYPE IS WORTH 1000 REPORTS
TECHNOLOGY PROBES
RADIO MARCHÉ
!
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THE POWER OF SHOWING THE INVISIBLE FORCES THAT HOLD COMPLEX SYSTEMS TOGETHER.
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ITERATE THROUGH SHARED MENTAL MODELS
FIELD TRAVEL FIELD OFFICE GENEVA
ACTIVIST POTENTIALHUMAN RIGHTS
VIOLATION
VICTIM / WITNESS
Journalists, NGOs, Human Rights Organizations
SOCIAL & OPENMEDIA
INVESTIGATOR
interviews &site visits
witnessing &capturing
experiencing &witnessing
analysis &reporting
analysis &reporting
ANALYST
UN CASEDATABASE
EARLY WARNINGOFFICER
HUMAN RIGHTS WEBSITE(PUBLISHED REPORTS)
Collecting
Accessing
Collecting
Collecting
Holding / Accessing
Holding / Accessing
Holding / Accessing
Using
Using Using
Holding / Sharing Holding / Sharing
Sharing
Holding
Sharing
Sharing
SharingP
RIV
AT
E D
IGIT
AL
INFO
RM
AT
ION
FLO
WS
PU
BLI
C D
IGIT
AL
INFO
RM
AT
ION
FLO
WS
Sometimes even a pen and a block for notes can attract attention and result in security concerns.
Investigator
Field Office / FieldLOCATIONS
ARCHETYPE
Hi, my name is
Fabienne
KEY TASKS
Identifying human rights issuesUsing information from different types of sources, including the media and civil society
Gathering information on al-leged human rights violationsInterviewing witnesses and others and visiting sites
Drafting reportsAnalyzing and organizing gathered information
Ensuring advocacy with relevant authoritiesFollowing up cases with authorities at the local and national levels
KEY NEEDS
Simplicity & ReliabilityPeople with low technical background can use it in barren environments
Mobilitysolutions have to be portable, long lasting and energy efficient
Confidentiality & SecurityBoth of the information and the identity of the victims and sources
CommunicationStoring/transferring data and information to col-leagues
KEY TOOLS (TODAY)CUSTOMER JOURNEY
Pen, block, phone, GPS, Radio, laptop, voice-recorder, video recorder, Lotus Notes, database, satellite phone,
FOCUS
Providing first hand evidence for human rights violations through interviews and site visits.
Between field office and incident locations. Trips vary in length and distance, but can take several days.
MOBILITY
LOW HIGH
Confidentiality and security has to be ensured during and after the collection of information.
NEED FOR SECURITY & CONFIDENTIALITY
INFORMATION LOAD
LOW HIGH
Besides information from interviews and site visits that accumulates over time, they scan news and media daily.
LOW HIGH
ICT ACCESS
Low bandwidth and sporadic access. No access in the field.
LOW HIGH
UN + ICT | GENEVA 2013 MAY 29th & 30th
FIELD OFFICEINVESTIGATOR
GETTING INFO ABOUTINCIDENTS
TRAVELLING TO LOCATION
INTERVIEWINGINFORMANTS
FIELD OFFICE
DOCUMENT &ANALYSE
DRAFT & SENDREPORTS
FIELD OFFICE STAYING IN AFIELD CAMP
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PROJECTS ARE FOR OUTPUT, NOT FOR OUTCOME
CHALLENGE #3: ADDING VALUE
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LONGITUDINAL ENGAGEMENTS.
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GSMA MOBILE FOR DEVELOPMENT mAGRI
2 YEARS+6 COUNTRIESGHANA, MALAWI, SRI LANKA, BANGLADESH, MYANMAR, PAKISTAN
mAGRICULTURE SERVICES
mAgri
500 MILLION UNDERSERVED SMALLHOLDER FARMERS
NO ACCESS TO CRITICAL INFORMATION, FINANCIAL SERVICES AND MARKETS
THE OPPORTUNITY
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ADD VALUE.DESIGN THE MISSING COMPONENTS
VIRTUAL TUTOR & TEACHER ASSISTANT 108K ACTIVE USERS / MONTH
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MINIMUM INTERVENTION.MAXIMUM OUTCOME
DESIGNERS WILL NEVER BE CATALYSTS OF SOCIAL CHANGE,UNLESS...
DESIGNERS WILL NEVER BE CATALYSTS OF SOCIAL CHANGE,UNLESS WE CONSIDER THESE CHALLENGES...
how to include people in the design effort
how to reduce complexity
how to add value
DESIGNERS WILL NEVER BE CATALYSTS OF SOCIAL CHANGE,UNLESS...
Use open research methods
Activate communities
Prototype your way to meaning
Mentor, review, follow, adapt
Create minimum impactful interventions
