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The 3rd US-Saudi Business Opportunities Forum was held Sep 16-18, 2013, bringing together officials, business people, educators and specialists highlighting the U.S.-Saudi trade relationship and how U.S. companies can participate in Saudi Arabia's expansion. Saudi Arabia is undergoing an extraordinary economic boom. Massive public investment, rapid private-sector growth and new sector initiatives are driving an expansion projected to offer more than $1 trillion in trade and investment opportunities over the next decade. This panel of distinguished experts highlighted the business opportunities in the oil and gas sectors.
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Our critical Strategies
US-Saudi Business Opportunities Forum Keys to building a long term, successful partnership in the Saudi market
Amy Chua, VP Marketing & Product DevelopmentSeptember 18th 2013
SURFACE SYSTEMS
Cameron Al Rushaid (CAL)Surface Drilling
Primary Facility Type Manufacture Assembly Plant ■
Secondary Facility Type Aftermarket Service Centre ■ ■
Facility Size
Workshop 5,993 sq. m
Office 1,096 sq. m
Storage 1,610 sq. m
No. of Employees 197
Initial Capabilities/Services
Manufacture Surface wellheads
Repair and recertification
Spare Parts Inventory
Indoor & Outdoor Storage
Cameron start business in Saudi
1970s
2001
2000 to 2006
From 2006
Aftermarket facility for repairs and recertifications
Cameron Al-Rushaid JV was initiated
New manufacture of Surface wellheads
A brief History of Cameron in Saudi
3
Business Opportunities in Kingdom’s Oil & Gas Sector Large reserves of hydro carbons
- world largest reserves of conventional crude oil ( ~ 267 bn bbl)- 4th largest natural gas reserves - 5th largest reserves in Shale gas
Pivotal player in the global oil trade with the vast majority of the world’s spare production capacity & leading role in OPEC
Large refining base – set to grow over coming years with major greenfield projects & petrochemical base
Significant up-tapped natural gas reserves
Under explored resources – eg Offshore exploration in Red Sea nascent and EOR activity in the Neutral Zone.
Large investment plan in E&P spend
4
Saudi Aramco Vision and Goals
NOC’s Vision: Remain the world leader in the production of petroleum-based energy with commitment to:
Invest in Innovation & Entrepreneurship
Create educational opportunities Power economic progress Increase Environmental awareness Working in partnership for energy
sustainability.
Maintain sufficient surplus capacity (Increase production) - Assure Business
Continuity- Secure Supply Chain
Increase Local Content
Saudization
Improve HS&E
Tactical Goals
5
How Cameron transacted in the Kingdom in the early 2000’s.
Aramco CameronSingapore
Order
EquipmentAl Rushaid
Order
Equipment
Impact: Production Goals affected
- Reliability of overseas supply chain- Security of supply threatened
Domestic Goals at risk - Saudization- Economic progress limited- Technology transfer restricted
Local Saudi company
6
The Supply Chain today
CALPurchases
Equipment
Cameron Al Rushaid Ltd (CAL)
Legend Local Suppliers in Saudi
ToolsSupplies
Misc ShopConsumables
Supplies
Pipe and Make up services
Gas (N2)Supplies
Locally Provided Goods
$
$
$
CommunicationServices
Public Utilities
ElectricitySupplies
WaterSupplies
Taxes, Utilities & Local Salaries
Salaries & GOSI
Sub-contract Goods / Services
Boxing /CratingServices
NDTServices
ThreadingServices
PaintingServices
TorqueingServices
TransportationServices
CateringServices Housing
$
How the models compare- Delivery- Economic Multiplication Factor- Saudization- Transfer of Technology, Knowledge
& Skills- Economic Impact
7
Contributing to Saudi’s Economic Progress goalEconomic Multiplication Factor
Cameron Al Rushaid (CAL) proposed this alternate arrangement to help meet the country’s objectives;
- Creation of jobs, direct and within the local business environment- Develop business partnerships (eg subcontract vendors) - Identification of clusters to transfer technology and create sustainable growth
Commitment to the business environment through orders placed by CAL for local services:
- Training of personnel with skills currently not available in Kingdom- Encourage development of in-country capabilities by associated suppliers
CoatingPipe thread machining and make upPackaging materials & transportationSupply of components & daily consumables
Millions of dollars in total contribution to Saudi local economy in direct investments as well as through the economic multiplication factor.
SURFACE SYSTEMS
Welding
3 Sub Arc Welding Units.13 Other welding units.1 Cladding Unit.
Field Service/Operational Support
OnshoreOffshore 15 dedicated
resident Service Techs
Repair & Inspection in accordance to API
BOPDrilling ManifoldsGate valves Surface WellheadsOEM
Quality Systems
ISO 9001 ISO 29001 API Q1 API 6A,6D. API 16A,16C,16D
Surface treatment
Painting Sandblasting
Assembly/Testing
Assembly InstrumentationGas testingPressure testing
Machining
Fully equipment machine shop
11 Conventional machines
12 CNC machines
Storage
Outdoor Indoor
Contributing to Saudi’s Economic Progress goalDirect investments plus transfer of Technology, Knowledge & Skills into country
SURFACE SYSTEMS
1% 1%
16%
27%
2%
53%Bangladeshi Omani Filipino Indian
Pakistani Saudi
2013 Nationality of workforce
2001-2006 2012 2013 20170
10
20
30
40
50
60
70
80
55
70
Field Service Dept reached 60% Saudization
Asst General Manager, Welding Supervisor, Inventory Manager and FS Manager are Saudi nationals
Further increase in headcount to 205 predicted with Saudization target of 55% by year end
School graduates to be targeted for CAL training
Target set at 70% minimum by 2017 based on training initiatives with Universities/Collages
Loca
l hire
%
Saudization YTD 2013 currently at 53%
Contributing to Saudi’s Economic Progress CAL’s Saudization Vision
32%
48%
55%
70%
SURFACE SYSTEMS
Contributing to Saudi’s Educational OpportunitiesAcademic Sponsorship followed by Employment
Two year course at SPSP Sponsored by CAL
Attainment of SVQ level 3 after completion. UK City and Guilds structure in use.
CAL has plans in place for 15 students to be sponsored over a 2 year period- 10 mechanical technicians- 5 welders.
SURFACE SYSTEMS
Increasing Environmental Awareness in country Transfer of Cameron’s HSSE system to CAL
DAWFC – Over 2150 days (Almost 6 years) 2012 Year end Composite score: 88% PME Certificate received HSSE Legal Compliance audit carried out in Feb 2013. No major finding reported.
2009 2010 2011 2012
Measurement 2007 2008 2009 2010 2011 2012 2013 YTD
TRIR 2.55 1.1 0.98 0.00 0.65 0.82 0.00
Composite Score 59% 51% 74% 82% 88% 88% 91%
SURFACE SYSTEMS
PROGRAMME DESCRIPTION
Lease BOP‘s BOP stacks in stock and currently available for Lease Exchange
Manpower increase from 107 to 205 past 5 years
Increase head count to support greater in-country manufacturing and field services. Personnel machinists, welders, inspectors and Engineers.
Continuous investment in Manufacturing Technology and Capacity
Machines such as Mazak CNC Horizontal Borers, Puma Slant Bed CNC Lathes, Mazak Slant turn 60 CNC Lathe, Hankook vertical CNC Turning Lathe have been installed in CAL
Forecast ordering based on history
Flex planning put into place for BOPs, gate valve and drilling choke spares
Price Lists for standard spare parts Eliminate Quotes wait time
Visual milestone schedule for all departments
Gives ownership and visual focus on important milestones.
Focusing on Customer Experience Programs to better serve the customer base
SURFACE SYSTEMS
2011 2012 2013 YEE 2014
On/Offshore Trees 0 147 294 370
Gate Valves 561 1429 3100 3870
Spools 435 617 970 1215
DSPOs 206 308 531 670
250
750
1250
1750
2250
2750
3250
3750
4250
Uni
ts
2013 shows100% growth in Trees and Valves.
Approx 60% growth in Spools and DSPOs
Business growth aligned with Kingdom’s Production goals Continuous Returns on Investments for CAL joint venture
14
Foundation for a long term, successful partnership
Kingdom’s ObjectiveCameron Al Rushaid Solutions
Economic Progress Saudization Job Creation
Local Manufacturing of Wellhead Systems
Faster Manufacture to forecast with stocking of raw material
Dedicated capacity
Expansion of facility and local manufacturing
Increase usage of local suppliers, vendors & services
Investment in new capabilities Training Maximize local content
Increase Production Business Continuity Security of Supply
Innovation & Entrepreneurship Technology Transfer Expanded Local Content
(I) Ensure alignment of Goals & Objectives
SURFACE SYSTEMS
Have aligned visions and goals
Mutual understanding of both parties needs & expectations
Identify and utilize the strengths of each partner
Focus on serving the customer.
Demonstrated performance build trust & confidence
Foundation for a long term, successful partnership(II) Grounded by serving the customer
SURFACE SYSTEMS
THANK YOU