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If you thought Twitter was just for talking about great BBQ and Facebook was just for making old girlfriends jealous – thing again. Learn tactics to leverage social media to boost your rank on Google.Experience level: Beginner, Intermediate, AdvancedTarget audience: Affiliates/Publishers, NetworksNiche/vertical: SEOJosh Ziering, Owner, Full Speed SEO (Twitter @JoshuaZiering)
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Affiliate Summit East 2010
Using Social Media To Power SEO
Joshua ZieringOwner | Full Speed SEO
Goals
• Use Social Media To Build Links• Leverage Existing Users• Find New Users• Establish Best Practices
Basics For Leverage
• Yearly Events Retain Same URL• Those pages should have short URLS• Don't over complicate. Pick 2-3 Services.• Use Social To Point To Your Site• Don't build someone else's equity. Use Josh.com/?d=Twitter styled links.
Social Media Link Building
• URL Shorteners• Use whoever you like, but make sure they 301 redirect, not
302.• Bit.ly works exceptionally well. • Append + to see statistics for Bit.ly links including
conversations, Facebook Shares, et al• Works for other peoples links.• Use Bit.ly custom to work keywords in if possible.
Social Media Link Building
• URL Shorteners• Why not use your own site as a URL Shortener?• Wordpress has worked in built in functionality for short[er]
links.• Buy a condensed .me or .co domain and use it to tweet
links.• 301 Redirect.• Once a URL has been used, 301 it out elsewhere. • Rae Hoffman has a great article on how implement:http://outspokenmedia.com/branding/how-to-easily-create-your-own-url-shortener-with-wordpress/
Social Media Link Building
• How To Use Short URLs• Go around your site and make a list of “social
opportunities.”• “Social opportunities” are not 30 social media buttons.• “I just joined the conversation at Josh's Site!
http://JoshZ.co/232“• Incentivize. “Show us you made a tweet about us and get
30% off” (Another great outsource project)• Every site has social opportunities, be creative.• Use Google Analytics URL Builder for tracking.
Social Media Link Building
• Affiliate Programs• Many aff programs fail to build link equity effectively.• Considering using GET variables. http://Josh.com/?
product=123&aff=45 • Amazon is excellent at this.• Aff's drive customers to your site, they take advantage of
social opportunities, which drives more customers.• Good social media campaigns will compound traffic and
customers.
Social Media Link Building
• Other Programs• What really is 4Square?• Create artificial status. • Photo galleries, “Check ins”, activities, scavenger hunts.• Leverage the “Gotta catch them all!” mentality.• Use artificial status to create social opportunities. Forum
referrals, badges, points, tweets, etc• On site opportunity as well, “40 People Thanked Josh For
This Post”
Social Media Link Building
• Twitter Best Practices• Profile Link• Always try to use a real URL• Without your own shortener stick to custom bit.ly • Try to match ratios of “influential profiles”. • Retweet good links, hope others follow suit.• Build a nice link profile for your Twitter page.• Use Hash # tags to get aggregated.
Social Media Link Building
• Social Media Link Opportunities• YouTube Channel – 1 Way Followed• Google Profiles – 1 Way Do Follow Links To Your Sites• UrbanSpoon, Yelp, et al – Most are Followed• Yahoo Answers • Facebook Profile – 1 Way Followed
Poll: Q&A for Using Social Media For SEO
