Search Engine OptimisationRank in Google results

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Google AnalyticsMonitor and Tweak for ROI (video)

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SoftwareFor measuring analytics

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Google Analytics: One of the most popular systems. Google Analytics is free and robust package from Google.http://www.google.com/analytics/

Clicky: Has free and paid versions of its software. The statistics are real-time. http://getclicky.com/

HubSpot: Offers analytics as part of its inbound marketing software. Designed for marketing professionals, includes lead information. http://www.hubspot.com/

Tweaking and Measuring

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An example of closed-loop marketing analytics using HubSpot software

Tweaking and Measuring

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An example using Google Analytics

Tweaking and Measuring

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An example of closed-loop marketing analytics using Hootsuite

Tweaking and Measuring

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YouTube metrics show you which videos are getting the most viewsand how is viewing them.

Insight Video Tracking (video)