Using Periscope for Business

Social Media for Small Business

PeriscopeWhat You Need To Know About

www.franchisefoundry.com

If you do what youve always done, youll get what youve always gotten.

Tony RobbinsSocial Media Marketingwww.franchisefoundry.com

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Current Statistics

8 out of 10 Small Businesses use social media for their business to drive growth.

There are 10 million accounts on Periscope (8/12/2015).

70% of business-to-consumers marketers have acquired customers through Facebook.

67% of Twitter users are far more likely to buy from the brands they follow on Twitter.

46% of web users look towards social media when making a purchase.


Steps To Integrate Social Media

Audit your current social channels.Devise a tactically-agnostic social media strategy.Fine tune the channels that have not been updated.Always have a consistent look.Create clear, consistent content that can easily be adapted or repurposed to suit different media or channels.

Fine tune the channels that have not been updated.Ensure that your brands messaging is fully integrated.Connect and engage with your digital community.Share interesting and visual content.Don't forget to measure your results.


What You Could Be MissingIf you do not have a comprehensive strategy, you are losing out.

In todays Internet-fueled world, customers expect businesses to be where they hang out and that happens to now be on social media networks.

Small businesses can consistently deliver value to their customers through positively memorable experiences which can be accomplished online.

Time spent on social media that helps businesses connect in meaningful ways with consumers is not time wasted and will enhance those experiences.

Providing useful and interesting information keeps your business in front of those customers when they are making buying decisions.www.franchisefoundry.com

PeriscopeLive video streaming mobile app that allows broadcasters to scope live events and users to view from around the world!


Why Scope?New social platform giving business professionals the opportunity to showcase their products, services, employees, customers Opportunity to engage and connect in realtime!


Getting StartedDownload the appSuggest connecting to Twitter account


Scopes disappear from Periscope but ...Save your scopes to your camera rollRepurpose the scope by sharing on social platforms (YouTube, Facebook, LinkedIn )

Live scope

Open People

Your profile

Click to followBroadcastsMapStart broadcastwww.franchisefoundry.com

Broadcasting tipsYour scope will live on Periscope for 24 hours unless you delete.Dont worry if you do not have many live viewers. Replays can get a lot of traffic. View your scope before the end of 24 hours to connect with those that have watched your scope (click on profiles and consider following)www.franchisefoundry.com

Find Scopeswww.tagboard.com Search PeriscopeYou can not give hearts or comment when watching from the Web


Watch a Scope in the Periscope App

Click on a scope you want to watchComment on the broadcast (notice what color your profile displays) by typing in the say something boxTap the screen to share hearts when you like the content (color of hearts correspond with color of profile)


What to Scope

Live eventsAnnouncementsBehind the scenesMeet the teamQ&ACustomer testimonialswww.franchisefoundry.com

What to ScopeOnce scope is completed and save to your camera, upload to YouTube as a promotional video. Share on all your social platforms.


Ready, Set, Scope!Focus the camera on object. This is the thumbnailGive broadcast a title Location sharing on/off Private scope Everyone can chat on/off Share to Twitter


Katch.me appKatch.me saves Periscope videos and provides a link for you to share!


Thank you


Deb Evans, PresidentFranchise [email protected]

Twitter: @DebCELinkedIn: linkedin.com/in/debevans01