How to use Periscope for

Real Estate and Business

WELCOME

By:

Robert Stern

The Social Leader

THE SOCIAL LEADER

A little about me:

• Owner of The Social Leader:

• A Social Media consulting and training

company based on helping businesses and

people better compete for brand awareness,

improve the growth and retention of their

clients and help them understand and profit

from social media and content marketing.

• Real Estate license (Now Referral) in NJ for 15

years

PERISCOPE

• Started under a year ago with just an idea of broadcasting

live.

• Ideas like, watching a sunrise, or see the view of a protest

through the eyes of a person involved.

• Could be used for education

• Could be used for seeing the wonders of the world.

• For people to just talk with each other.

HOW IT IS BEING USED NOW

• The editorial community is heavily involved in this. Newscasters from

around the worlds are talking to people and showing their newscasts.

• Celebrities are talking with their fans and connecting with new ones.

• Everyday people are becoming ordinary broadcasters about their lives

and the world around them.

• Vacations are becoming places to show their beauty and

surroundings.

• Musicians new and old are using it to play their music and get

feedback.

HOW IT COULD BE USED

• Marketers can now show their products.

• Service industries can now explain their services better than an

email or website.

• Training can now be done with large groups with your phone.

• Q & A sessions about business, products and services.

• Tours of facilities or homes can be given.

• And much more…

HOW TO USE PERISCOPE

• First lets look at the App.

• Presently it is only available to IOS users.

• The Android version should be out in just under a few

weeks, according to corporate.

• To get Periscope: download it from your App Store.

• You MUST have a Twitter account to have Periscope.

THE MAIN PAGE• You will see present and past

conversations on it.

• The 4 buttons on the bottom are your tool

buttons.

• The TV button is to see your followers

broadcasts.

• The Globe is to see Global viewings and

explore other peoples Broadcasts.

• The Camera is to Start your own

broadcast.

• And the People is to and search for

people and look at who you are following

or is following you.

PROFILE

• Your picture on your profile will be the

one that is on Twitter.

• Make sure you fill out your profile so

people know more about yourself

• This is the area you can see your

followers and the people you are

following.

WATCHING A BROADCAST

• When watching a broadcast you will be

able to see and hear the other person.

• To talk with them you will type to them and

a bubble will come up on a screen with

your comment or question to the

broadcaster.

• If you tap another persons bubble

comment you can see their profile and

add them to your following list.

BROADCASTER INFORMATION

• If you swipe to the right while a watching a broadcast you will get a list of all the people that are watching the broadcast or have replayed it afterwards.

• This a great way to meet other people

• Click on the person you want to see and it will give you’re their profile

START A BROADCAST• Hit the little TV button on the bottom of the

main screen

• Type in the Title of your broadcast.

• There are 4 buttons to use for broadcasts.

• Arrow, Padlock, Message, Twitter.

• Arrow – when lit up means your location

will be given out.

• Padlock – Means you can make this a

private broadcast for only certain people.

• Message – this will be only for your

followers to view.

• The twitter button will tweet out that you

are on and the title of your broadcast.

TO STOP A BROADCAST

• Swipe down very slowly from

the top and the stop

broadcast button is there.

• Also you will see a camera

there to switch the camera for

the view.

WHEN CLOSING A BROADCAST

• After closing the broadcast will be

saved

• It will be available for replay for 24

hours.

• You may also save this to your

camera roll on your phone to use

for what ever you would like.

THE REASON YOU ARE HERE!!!WAYS TO USE THIS FOR YOUR BUSINESS

• Periscope is an untapped way to get out your messages to

people.

• Broadcasts will reach people to hear what they are looking for.

• Titles are important:

• Use Hashtags for Titles

• Title it exactly what you are going to talk about

• When speaking you will be multitasking: reading and talking

IDEAS TO USE PERISCOPE

• Open Houses – Show your open house and what is going on. Invite people to come over

• Previewing a home: This is a great opportunity to show homes to the public, but more importantly to people you know.

• Use the private broadcast for people that are working with you, as a way to preview the home.

• Do a First time home buyer seminar

• Do a tour about your area.

• Do a Q & A about Real Estate

• Interview someone in town (Public Official, or store owner , etc.)

• Show your listing, give a virtual tour and explain about it.

OTHER WAYS TO USE PERISCOPE

• Have a meeting with your staff

• New protocols in the office? Broadcast it.

• Have a meeting with staff in multiple offices.

• Training on marketing and using equipment in offices.

• All different ways to do live broadcasts to many viewers at once.

• Use as a recruiting tool – See what realtors are on and try to

talk to them about your company or team.

EXTRA TIPS

• If you know you are going to do a broadcast to the public, make sure you let them know ahead of time. Post on all your other Social Media sites that you will be on and when.

• To get followers, you must start following others. Watch other peoples shows and look to see who is watching them.

• When you hear something you like that a presenter says, tap the screen. It will show hearts and meaning you like what they are saying or showing.

• The hearts do become important - as your heart count climbs, your posts can be shown on the global list.

QUESTIONS

CONTACT ME

• Facebook: Robert C. Stern or The Social Leader Page

• Twitter: @robertcstern

• LinekIn: Robert Stern

• Email: thesocialleader@gmail.com

• Phone/text: (201) 618-0975

• I am also on Voxer

NEXT WEEK

Video Content• What to use

• How to use

• Ideas for use

• Interview with Mike Daly of Home2RS

Thank You

All For Joining.

Have a Great Day!